Ignacio Gutiérrez Peña

Managing Director at AyGLOO
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Location
ES
Languages
  • English Professional working proficiency

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Lluís Piqueras

Nacho es un profesional con ampliar experiencia con base y orientación tecnológica y comercial. Innovador y buen gestor de cuentas que permite abordar nuevos retos con confianza

Alberto Valera Pérez

Sin duda trabajar con Ignacio ha sido un placer, personal y profesionalmente hablando. La dirección de estrategia ya sea con los clientes que hemos llevado conjuntamente, o con nosotros mismos, ha sido intachable. Enhorabuena!

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Credentials

  • Data Engineering on GCP
    Coursera Course Certificates
    Feb, 2019
    - Sep, 2024

Experience

    • Spain
    • Software Development
    • 1 - 100 Employee
    • Managing Director
      • Apr 2021 - Present

      I have been leading the AyGLOO team for 4 years. AyGLOO was founded in 2021 but team has worked together for two more years.The principle was to get clients to trust us for their AI needs and to gradually assemble a differential and trustworthy professional team. Once the foundations were well established, we founded AyGLOO.Leading a company at the beginning leads you to do everything but I will highlight the following points:- Build a credible and trustworthy plan with a unique value proposition- Deploy the plan and meet milestones quickly adapting to events and evolve it. This is key in a start-up.- The plan goes through * Create a unique value proposition, validate it in the market and adapt to the response. * Market research, demand generation and sales * Internationalization * Create an ecosystem of partners for product related services * Create company culture

    • Cofounder and Director
      • Jan 2019 - Present

    • Spain
    • Wellness and Fitness Services
    • Co-Founder and Interim COO
      • Feb 2020 - Present
    • Consultant and Buss Development
      • Sep 2017 - Aug 2018

      - Tinamica: Business Development: Generate new business in Big Data, Cognitive solutions and Advanced Analytics. Through demand generation activities, acquire new customers and new business lines (IBM and Google). Finished in September 2018 (Freelance) - NETCheck, SAP Business Consultant: Draw up a 3 year Strategic Plan for SAP Area. Once the project was running I step aside ending in July 2018 (Freelance business consultant) - Tinamica: Business Development: Generate new business in Big Data, Cognitive solutions and Advanced Analytics. Through demand generation activities, acquire new customers and new business lines (IBM and Google). Finished in September 2018 (Freelance) - NETCheck, SAP Business Consultant: Draw up a 3 year Strategic Plan for SAP Area. Once the project was running I step aside ending in July 2018 (Freelance business consultant)

    • India
    • Philanthropic Fundraising Services
    • Channel Manager - Spain
      • Jan 2015 - Jun 2017

      Start up from scratch in Spain a worldwide SAS strategic project: Indirect Channel to sell through Partners in a new territory (SMB) and in the existing territory (Large Enterprise). * Lead a team with 4 people including sales and technical resources: Targets, responsibilities and performance. * Manage and grow the territory working with partners setting up marketing and business development activities and coordinating partner and internal technical team. * Create, develop and execute a pipeline focussed in net new business for SAS. * We started recruiting all the resellers and also setting up the rules to sell through partners. * Work internally to search synergies with the established sales direct channel.

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Partner Account Manager
      • 2010 - Jan 2015

      * Work with partners to develop a robust pipeline in existing accounts and net new businesses. Two different markets: - One consolidated for SMB: Focussed in existing accounts and net new business. - Second one to resell in Large Enterprise Accounts. New channel at SAP from 2010 and focussed in existing accounts. * Create and articulate value propositions around SAP portfolio (On-premise and cloud). * Manage and grow the assigned territory developing and executing individual BussPlan (sales, marketing and buss dev) * Forecast the territory performance, analyse metrics data and maintain the CRM database up-to-date.

    • Alliance Manager
      • Apr 2001 - 2009

      * Lead the definition and implementation of the new Alliance Department in a team of 2 people * We clustered the partners to cover all the market and the huge variety of SAP products. The outcome was a public partner matrix showing the specialization areas by Partner. This was our great success: + We forced partner specialization so we covered all the Portfolio and territories. + We differentiated the best and committed Partners. + We asked customer to use it to select Partners + The matrix was very fair and ethic: Measurable and same reachable objectives for all. * We called it “Partner Matrix” and became a SAP Best Practise rolling-out to some other EMEA market units. * Develop a strong pipeline in Large Enterprise Accounts establishing and maintaining a broad and deep external partner relation. Around 30 Partners, large SI such as Accenture, CG, Everis, etc but also specialist companies such as Techedge, Stratesys, etc * Set up annual individual Business Plan with activities for sales, marketing, specialization, training.

    • Sales Manager
      • 2000 - 2001

      OBM was a vertical marketplace, oriented to B2B processes for the construction sector. Ops ended in March of 2001. * Lead the sales from the technology side * Participate in the creation of the company from the first day taking part of the definition of processes and products offering and in the Strategic Marketing Plan for 10 years. OBM was a vertical marketplace, oriented to B2B processes for the construction sector. Ops ended in March of 2001. * Lead the sales from the technology side * Participate in the creation of the company from the first day taking part of the definition of processes and products offering and in the Strategic Marketing Plan for 10 years.

    • United States
    • Information Technology & Services
    • 300 - 400 Employee
    • Product Manager HPCP
      • 1998 - 2000

      * Increase customers pipeline managing accounts concurrently & strategically and net new customers.* We clustered customers and market adapting the Boston Consulting Group matrix.* Negotiation of sales agreements with networking third parties, mainly Cisco.

    • Service Engineering
      • 1996 - 1998

      Engineer. BCN HP Division defined the world wide strategy of Large Format Printers included strategic marketing, R&D and manufacturing. Besides, it was also a manufacture centre for small home and office printers. * Responsible for the area of services and procurement of non-production materials and facilities Management with a team with more than 50 externals.

Education

  • Universidad Politécnica de Madrid
    Master of Business Administration - MBA, Sales and marketing
    1995 - 1997
  • MBIT School
    Programa Intensivo de BIg Data y Data Science
    2018 - 2018
  • Universidad Politécnica de Madrid
    Engineer's Degree, Industrial Engineering
  • Coursera
    Data Engineering on Google Cloud Platform, Data Processing
    2018 - 2018

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