Ishita Gahlawat
Design Researcher at Progress AI- Claim this Profile
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Bio
Experience
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Progress AI
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Canada
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Technology, Information and Internet
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1 - 100 Employee
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Design Researcher
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Jun 2023 - Present
• Conducted user interviews and contextual inquiries to grasp user needs and challenges. • Utilized research insights to develop user personas and detailed journey maps, facilitating cross-- team understanding of user perspectives. • Created wireframes and prototypes in Figma, emphasizing accessibility standards. • Conducted usability tests and A/B experiments, analyzing user interactions and preferences.
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SingularityX Studios
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Canada
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Computer Games
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1 - 100 Employee
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UX Designer
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Jun 2023 - Present
• Conducted player-centered research, gathering feedback through playtesting and interviews for Origins of Orion, a single-player RPG. • Iteratively improved game design in Figma for heightened player immersion. • Applied quantitative analysis and heat mapping tools to comprehend player behavior, leading to focused UX enhancements.
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EdPlus at Arizona State University
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United States
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Higher Education
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300 - 400 Employee
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UX Researcher
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Aug 2022 - May 2023
Scottsdale, Arizona, United States • Implemented benchmark study for ASU Online product (Soft Profile) throughout the product lifecycle. • Improved website user engagement by leveraging insights from user testing, in-depth interviews, site performance analysis, and session replays. • Created surveys using Qualtrics within an Agile framework, employing descriptive statistics and visualization tools for data analysis. • Leveraged A/B testing (30+ tests) to evaluate and optimize ASU online web pages. Incorporated… Show more • Implemented benchmark study for ASU Online product (Soft Profile) throughout the product lifecycle. • Improved website user engagement by leveraging insights from user testing, in-depth interviews, site performance analysis, and session replays. • Created surveys using Qualtrics within an Agile framework, employing descriptive statistics and visualization tools for data analysis. • Leveraged A/B testing (30+ tests) to evaluate and optimize ASU online web pages. Incorporated quantitative data from Google Analytics and analyzed user interactions through FullStory recordings. Show less
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Benefits Data Trust
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United States
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Non-profit Organizations
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100 - 200 Employee
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Ux Research Intern
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Jun 2022 - Aug 2022
Philadelphia, Pennsylvania, United States • Reduced task completion time by 30% through usability testing for in-house software. • Translated user requirements into wireframes and prototypes using Figma for the in-house software. • Developed user personas and journey maps for in-house software to ensure a user-centric approach to design.
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Arizona State University
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United States
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Higher Education
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700 & Above Employee
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UX Researcher
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Sep 2021 - Aug 2022
Tempe, Arizona, United States • Designed and launched several UX research studies using methodologies such as usability studies (unmoderated/remote, and moderated/remote), desirability studies, card sorting, intercept survey, clickstream analysis, and UX benchmarking. • Progressively improved the asu.edu website satisfaction score by 3 percentage points by leveraging the voice of customers and CX tools such as Google Analytics and Hotjar to better understand ASU’s constituents and to uncover and address user pain points.
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Team3
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Argentina
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Technology, Information and Internet
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1 - 100 Employee
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Lead Design Researcher
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Dec 2018 - Feb 2021
New Delhi, Delhi, India UX Experience - • Performed user research to gather information on user needs and preferences and translated findings into design concepts and recommendations. • Led and conducted extensive user research initiatives, including surveys, moderated interviews, field research, design workshops, and ideation sessions. Architectural Experience:- • Worked as a Junior Architect in a leading architectural firm, contributing to all phases of project development from concept to… Show more UX Experience - • Performed user research to gather information on user needs and preferences and translated findings into design concepts and recommendations. • Led and conducted extensive user research initiatives, including surveys, moderated interviews, field research, design workshops, and ideation sessions. Architectural Experience:- • Worked as a Junior Architect in a leading architectural firm, contributing to all phases of project development from concept to construction. • Collaborated with multidisciplinary teams to develop architectural designs, produce detailed drawings, and oversee project implementation. Show less
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Education
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Arizona State University
Master's degree, Human Computer Interaction -
Sharda University
Bachelor of Architecture - BArch, Architecture