Ass. Digital Director: Strategy & Planning

• Dec 2019 - Present

Strategy Direction & Alignment, Business Intelligence, Team ManagementI began 2020 with a new responsibility as the associate director of strategy and planning, digital innovation and brand management at wildfusions.In this role, I'm responsible for driving thought-leadership- ideas, insights & innovation on campaigns through an understanding of consumer, trends, data and best practice-sharing in order to accelerate our ability to develop and implement award-winning works and marketing solutions for clients.My directive at the leading digital marketing agency in Nigeria includes, but not limited, to the following:1.Collaborate and partner with cross functional global teams in the execution of all data & market-driven insights, strategy, idea generation, campaign planning, tech integration, and marketing engagements.2. Help clients to better understand consumers, cultural shifts and emerging trends.3. Develop insights through research and perform market analysis to understand changes in business landscape4. Manage budgets & ensure efficient allocation and optimisation of fundsRenowned brands under our portfolio include: Unilever, Diageo, Guinness, Upfield.

Snr Digital Strategist: Planning & Brand Management

• 2018 - 2019

Consumer Journey Mapping, Category Analysis, Communications Planning and Campaign ManagementGiven my track record of strategy work which had won the agency a number of new accounts, my role evolved to a senior digital strategist where I was responsible for direct brand management and working with clients to launch new products through creative digital campaigns. In this role, I achieved the followingCollaborated with teams across West Africa and Asia to establish a new brand identity for Blue Band post buy over from Upfield and grew their social media audience base by 1000% in 10 months through engaging content, social activations and influencer engagementPlanned and managed the relaunch of Pears into the market through the Pears baby of the campaign which resulted in a total of 1.4million+ total traffic in 13 weeks with earned media contributing to 75% of total site visits.Developed contemporary digital engagement solutions for brands like Knorr (love at first taste campaign) and Smirnoff (Xpression Campaign) which led to an increase in social share of voiceProvided in-depth category analysis of the savoury market, target market analysis and creation of a communication plan for a new product launch for Knorr Nigeria

Digital Strategy Associate: Media & Content Strategy

• 2017 - 2018

Digital & Brand Strategy, Product launch Plan, Go To Market CampaignIn this role, I worked with clients to launch new products through creative digital campaigns. Some of the digital campaigns I managed include; Some of the digital campaigns I managed include; World Remit: Executed the awareness and lead generation campaign through the idea ‘overseas 2 naija’ leveraging a mix of influencer marketing, social and on ground activation. Over the 4 weeks campaign, we reached 3.5 million people, acquired 30,000 new customers. Ren Money: Managed the digital strategy and maintained top of mind awareness through email marketing campaigns and creative content development SYSTEM SPECS (Remita)- Planned the go to market launch campaign for the brands financial app which led to 20,000 user downloads in the first week. Nairabox: Designed and executed the digital strategy that generated over 10,000 users in the first week of campaign launch.

Digital Project Manager

• 2016 - 2016

Project lead on digital strategy and content for and on behalf of clients. Project lead on digital strategy and content for and on behalf of clients.

Marketing Associate: Digital Sales

• 2013 - 2013