Experience

MIB Spirit - Made in Bangladesh

• Bangladesh
• Manufacturing
• 1 - 100 Employee

• Studio Manager

  • Jan 2013 - Present

  - Launched the brand in Fashion Revolution Event in 2013. Later in 2015, launched the brand publicly with the first retail flagship store & digital-social platforms. - Developed the brand's communication and digital promotion strategy to reinforce its commitment to upcycling and sustainability. - Created the portfolio strategy that was divided into different categories to appeal to different groups of consumers, leading to an increase in sales of 8 times over a period of 6 months. This was achieved by optimizing the brand's retail space, pricing, and stock turnover rate. - Implemented 8 retail collaborations in Dhaka and Sylhet over a span of 11 months using a Share A Shelf approach through joint ventures with restaurants, clubs, hotels, and cross-category brands, resulting in a 1.5-fold increase in retail revenue during that period. - Established a community engagement platform called Meet-Up that aligned with the brand's philosophy of promoting products made in Bangladesh. - Over the course of 5 years,, the platform provided 25+ events for over 200 small businesses, local artisans, photographers, and artists to showcase and sell their work to the public. These events attracted an estimated 40 thousand attendees, generated 20 million Facebook organic reach, and resulted in BDT 50 million in revenues for the participants. The events received coverage from national dailies, magazines, and TV channels, yielding over BDT 2 million in PR value. - Overseeing and directed the efforts of a team consisting of four key individuals to efficiently carry out the day-to-day operations and responsibilities of the business & effectively managing partnerships with B2B clients (i.e. DSE, JTI, Embassies) Show less



Ajo Idea Space

• Dhaka, Bangladesh

• Organizational Development Manager

  • Jan 2013 - Jun 2016

  - As an organization developer for Ajo, I was responsible for overseeing development aspects of the company's operations & consumer experience - including menu development, infrastructural changes, HR, staff training, and managing social & digital platforms. - This role required a strong understanding of booming the food and beverage industry in Dhaka, as well as the ability to manage multiple projects and teams simultaneously. In addition to these responsibilities, I also worked closely with the management team to ensure that all aspects of the business were aligned with the brand’s purpose of authentic ideas. Through my efforts, I was able to help the company grow and thrive, leading to increased revenue and success. Show less



Google Maps Street View

• United States
• Advertising Services
• 1 - 100 Employee

• Project Coordinator

  • Jan 2013 - Dec 2013

  - Supported the launch of the Google Street View Project in Bangladesh, taking charge of coordinating project partnerships with Market Access Ltd and reporting progress to Google's headquarters in Singapore. - Contributed to the design project development for the Google Bus, working closely with the team at Headoffice Communications and later launching the initiative nationally through Market Access Ltd. - Supported the launch of the Google Street View Project in Bangladesh, taking charge of coordinating project partnerships with Market Access Ltd and reporting progress to Google's headquarters in Singapore. - Contributed to the design project development for the Google Bus, working closely with the team at Headoffice Communications and later launching the initiative nationally through Market Access Ltd.



Social Islami Bank Limited

• Dhaka, Bangladesh

• Intern

  • Jan 2011 - Apr 2011