Eva Jokubaityte

Digital Brand Manager at Frameless
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, UK
Languages
  • English Full professional proficiency
  • Lithuanian Native or bilingual proficiency
  • Russian Limited working proficiency

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Bio

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5.0

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Diana Iusco

It was a pleasure working with Eva - she was very reliable, always submitting work on time if not early even when dealing with tight deadlines. She's very well organised, shows great initiative and she's always willing to go the extra mile to help the team and the support the department/company's goals.

Vincent L. Wings 🌍 Shopify Expert

During my time at Hackett, I had the pleasure of working with Eva on a number of projects. Eva is an exceptional team player and her marketing and SEO expertise as well as her proactive attitude have greatly contributed to our efforts as a team. In addition to her technical expertise, Eva has a knack for learning new skills fast and is a gifted communicator. I hope our paths will cross again soon.

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Experience

    • United Kingdom
    • Entertainment Providers
    • 1 - 100 Employee
    • Digital Brand Manager
      • Jul 2023 - Present

    • United Kingdom
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Aug 2022 - Jul 2023

      • Managing all owned and bought media channels, performance marketing channels, and website, including promo planning, budgeting, and reporting. • Planning and overseeing the annual marketing promo calendar. • Managing the international Shopify e-commerce site, including asset creation and updates, product merchandising, and content layout. • Building out and scaling Meta Marketing campaigns whilst driving incremental ROI growth averaging 50%, testing new audiences and ensuring… Show more • Managing all owned and bought media channels, performance marketing channels, and website, including promo planning, budgeting, and reporting. • Planning and overseeing the annual marketing promo calendar. • Managing the international Shopify e-commerce site, including asset creation and updates, product merchandising, and content layout. • Building out and scaling Meta Marketing campaigns whilst driving incremental ROI growth averaging 50%, testing new audiences and ensuring consistent messaging and tone of voice. • Analysing margin reports to inform discounting strategy and price changes on INTL sites, maximizing margin and ROI for promotions, campaigns, and product launches. • Developing relationships with suppliers and running regular marketing campaigns to increase exposure. • Implementing new CRM segmentations to improve targeting and personalisation for customers based on purchasing habits, demographics and interests. • Optimising Affiliates channel performance through regular CPAi's testing, exclusive discount codes, and strong relationships with top affiliates, whilst actively recruiting new partners. • Managing all marketing and e-commerce content design needs, briefing and overseeing a graphic design agency, and ensuring alignment with brand guidelines and best practices. Show less • Managing all owned and bought media channels, performance marketing channels, and website, including promo planning, budgeting, and reporting. • Planning and overseeing the annual marketing promo calendar. • Managing the international Shopify e-commerce site, including asset creation and updates, product merchandising, and content layout. • Building out and scaling Meta Marketing campaigns whilst driving incremental ROI growth averaging 50%, testing new audiences and ensuring… Show more • Managing all owned and bought media channels, performance marketing channels, and website, including promo planning, budgeting, and reporting. • Planning and overseeing the annual marketing promo calendar. • Managing the international Shopify e-commerce site, including asset creation and updates, product merchandising, and content layout. • Building out and scaling Meta Marketing campaigns whilst driving incremental ROI growth averaging 50%, testing new audiences and ensuring consistent messaging and tone of voice. • Analysing margin reports to inform discounting strategy and price changes on INTL sites, maximizing margin and ROI for promotions, campaigns, and product launches. • Developing relationships with suppliers and running regular marketing campaigns to increase exposure. • Implementing new CRM segmentations to improve targeting and personalisation for customers based on purchasing habits, demographics and interests. • Optimising Affiliates channel performance through regular CPAi's testing, exclusive discount codes, and strong relationships with top affiliates, whilst actively recruiting new partners. • Managing all marketing and e-commerce content design needs, briefing and overseeing a graphic design agency, and ensuring alignment with brand guidelines and best practices. Show less

    • United Kingdom
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Creative Director
      • Dec 2021 - Aug 2022

      • Researching and identifying the product selection and curation across many luxury womenswear categories with a strong focus on online visual merchandising. • Overseeing creative development and brand identity, leading on-site UX and UI design, as well as driving improvements and consistency in customer journey and on-site content. • Driving Social Media brand identity, tone of voice, engagement strategy and content development and curation. • Developing engaging email campaign… Show more • Researching and identifying the product selection and curation across many luxury womenswear categories with a strong focus on online visual merchandising. • Overseeing creative development and brand identity, leading on-site UX and UI design, as well as driving improvements and consistency in customer journey and on-site content. • Driving Social Media brand identity, tone of voice, engagement strategy and content development and curation. • Developing engaging email campaign layouts and BAU creative asset designs. Show less • Researching and identifying the product selection and curation across many luxury womenswear categories with a strong focus on online visual merchandising. • Overseeing creative development and brand identity, leading on-site UX and UI design, as well as driving improvements and consistency in customer journey and on-site content. • Driving Social Media brand identity, tone of voice, engagement strategy and content development and curation. • Developing engaging email campaign… Show more • Researching and identifying the product selection and curation across many luxury womenswear categories with a strong focus on online visual merchandising. • Overseeing creative development and brand identity, leading on-site UX and UI design, as well as driving improvements and consistency in customer journey and on-site content. • Driving Social Media brand identity, tone of voice, engagement strategy and content development and curation. • Developing engaging email campaign layouts and BAU creative asset designs. Show less

    • United Kingdom
    • Retail
    • 700 & Above Employee
    • Digital Marketing Coordinator
      • Oct 2020 - Dec 2021

      • Briefed and oversaw the production of all creative campaign assets for digital channels, whilst working closely with graphic design and cross-functional teams to ensure the right products are being used and the best practices for each channel are being followed. • Distributed all creative campaign assets within digital agencies and affiliate partners, as well as liaising with in-house design team day-to-day to ensure all the deadlines are being consistently met. • Seasonal Promo… Show more • Briefed and oversaw the production of all creative campaign assets for digital channels, whilst working closely with graphic design and cross-functional teams to ensure the right products are being used and the best practices for each channel are being followed. • Distributed all creative campaign assets within digital agencies and affiliate partners, as well as liaising with in-house design team day-to-day to ensure all the deadlines are being consistently met. • Seasonal Promo Calendar maintenance, new collection and campaign launch tracking and communication. • Actively identified new blogger and influencer partnership opportunities through affiliate channels, as well as managed product gifting exposure campaigns and the final campaign imagery output. Show less • Briefed and oversaw the production of all creative campaign assets for digital channels, whilst working closely with graphic design and cross-functional teams to ensure the right products are being used and the best practices for each channel are being followed. • Distributed all creative campaign assets within digital agencies and affiliate partners, as well as liaising with in-house design team day-to-day to ensure all the deadlines are being consistently met. • Seasonal Promo… Show more • Briefed and oversaw the production of all creative campaign assets for digital channels, whilst working closely with graphic design and cross-functional teams to ensure the right products are being used and the best practices for each channel are being followed. • Distributed all creative campaign assets within digital agencies and affiliate partners, as well as liaising with in-house design team day-to-day to ensure all the deadlines are being consistently met. • Seasonal Promo Calendar maintenance, new collection and campaign launch tracking and communication. • Actively identified new blogger and influencer partnership opportunities through affiliate channels, as well as managed product gifting exposure campaigns and the final campaign imagery output. Show less

    • United Kingdom
    • Retail Apparel and Fashion
    • 300 - 400 Employee
    • Digital Marketing Coordinator
      • Nov 2019 - Oct 2020

      • Content and creative asset management and briefing, following the brand editorial guidelines. • Day-to-day point of contact for digital and creative agencies, working closely with cross-functional teams. • Hands on management and execution of Paid Social and Affiliate campaigns, whilst tracking and reporting. • Content and creative asset management and briefing, following the brand editorial guidelines. • Day-to-day point of contact for digital and creative agencies, working closely with cross-functional teams. • Hands on management and execution of Paid Social and Affiliate campaigns, whilst tracking and reporting.

    • Non-profit Organizations
    • 700 & Above Employee
    • Retail Marketing Manager
      • Dec 2018 - Nov 2019

      • Managed creative asset production, print and digital catalogues and brochures, and photoshoot and campaign video shoots for TRBL's Poppy Shop store. Assisted in mood-board creation, model bookings, location scouting, and creative briefing and styling for all shoots. • Planned and managed digital creative asset production, catalogues, and brochures, and briefed and managed concurrent marketing campaigns with external agencies. • Handled invoices and PO's for agency and campaign… Show more • Managed creative asset production, print and digital catalogues and brochures, and photoshoot and campaign video shoots for TRBL's Poppy Shop store. Assisted in mood-board creation, model bookings, location scouting, and creative briefing and styling for all shoots. • Planned and managed digital creative asset production, catalogues, and brochures, and briefed and managed concurrent marketing campaigns with external agencies. • Handled invoices and PO's for agency and campaign shoots. Show less • Managed creative asset production, print and digital catalogues and brochures, and photoshoot and campaign video shoots for TRBL's Poppy Shop store. Assisted in mood-board creation, model bookings, location scouting, and creative briefing and styling for all shoots. • Planned and managed digital creative asset production, catalogues, and brochures, and briefed and managed concurrent marketing campaigns with external agencies. • Handled invoices and PO's for agency and campaign… Show more • Managed creative asset production, print and digital catalogues and brochures, and photoshoot and campaign video shoots for TRBL's Poppy Shop store. Assisted in mood-board creation, model bookings, location scouting, and creative briefing and styling for all shoots. • Planned and managed digital creative asset production, catalogues, and brochures, and briefed and managed concurrent marketing campaigns with external agencies. • Handled invoices and PO's for agency and campaign shoots. Show less

    • France
    • Retail
    • 1 - 100 Employee
    • Digital Marketing Executive
      • May 2016 - Dec 2018

      • Planned and organised campaign and collection shoots, as well as assisted with mood-boards, styling, and asset selection. Increased social media followers by 52% on Facebook and 123% on Instagram, with a median average monthly growth rate of 7%. Monitored and reported on campaign effectiveness using Google Analytics, CRM, and Rakuten affiliate dashboard. • Planned and organised campaign and collection shoots, as well as assisted with mood-boards, styling, and asset selection. Increased social media followers by 52% on Facebook and 123% on Instagram, with a median average monthly growth rate of 7%. Monitored and reported on campaign effectiveness using Google Analytics, CRM, and Rakuten affiliate dashboard.

    • United Kingdom
    • Apparel & Fashion
    • Fashion Designer & Creative Director
      • Sep 2012 - May 2016

      • Overseeing the concept, design and creative direction for the demi couture fashion label Eva Jacobs: www.evajacobs.co.uk • Planning and directing still life, lookbook and editorial shoots - from briefing, styling and mood boards creation to execution. Providing clear on-set direction to crew, as well as post-production design treatment. • Casting models and liaising with PR contacts, stylists, make-up artists and photography / agency teams. • Overseeing the concept, design and creative direction for the demi couture fashion label Eva Jacobs: www.evajacobs.co.uk • Planning and directing still life, lookbook and editorial shoots - from briefing, styling and mood boards creation to execution. Providing clear on-set direction to crew, as well as post-production design treatment. • Casting models and liaising with PR contacts, stylists, make-up artists and photography / agency teams.

    • United Kingdom
    • Retail
    • 700 & Above Employee
    • Digital Journey Assistant
      • May 2015 - Apr 2016

Education

  • The University of Huddersfield
    Bachelor's degree, Fashion Design with Marketing & Production
    2010 - 2013

Community

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