Experience

Synerion Systems Ltd.

• Israel
• Software Development
• 1 - 100 Employee

• Marketing Communications Manager

  • Apr 2009 - Present

  • Positioning, messaging and re-branding processes for a veteran company introducing new product lines and entering new markets • New products launch • Responsible of marcom strategy and marketing budget • In charge of all marketing communications activities • Oversees the company's website development, content management and ongoing optimization to ensure it meets the needs of the business • Develops and creates all marketing content and collateral, such as brochures, case studies, newsletter and more • Manages, monitors and develops social media presence: company's blog, company's LinkedIn Group with more than 1,000 HR professionals, and other HR LinkedIn groups • PR management – articles and press releases for ongoing media presence • Coordination conferences, tradeshows, customer events, round tables etc. • Leads generation from website, campaigned' events – increased by 250% under my responsibility • Promoting the company as an expert and knowledge center in its field • Supporting Marketing, Sales and Channels Management activities. Show less



Startup Companies

• Marketing Communications Manager

  • 1999 - 2009

  • Formulating positioning and branding processes for new companies and their products • Development of the marketing communications plan based on the marketing plan • Planning, writing and producing all marketing collateral and print content • Planning and on-going management of company’s website • Development of training & education plans, documents and seminars for end-users and for worldwide business partners, including actual training in the USA and Europe. • Formulating positioning and branding processes for new companies and their products • Development of the marketing communications plan based on the marketing plan • Planning, writing and producing all marketing collateral and print content • Planning and on-going management of company’s website • Development of training & education plans, documents and seminars for end-users and for worldwide business partners, including actual training in the USA and Europe.



Self Employeed

• Designer

  • 1989 - 1999

  My work focused on design and production services, mainly for the High-Tech market – • Corporate identity – designing the look & feel – logo, stationary, folder • Design and production of brochures, presentations • Planning, design and management of local and international exhibitions and tradeshows. Partial customer portfolio: ONYX, NICE, Tactel (subsidiary of Tadiran), Ex-Libris and more. My work focused on design and production services, mainly for the High-Tech market – • Corporate identity – designing the look & feel – logo, stationary, folder • Design and production of brochures, presentations • Planning, design and management of local and international exhibitions and tradeshows. Partial customer portfolio: ONYX, NICE, Tactel (subsidiary of Tadiran), Ex-Libris and more.



Dan Reisinger’s Studio

• Designer

  • 1987 - 1989

  My work included corporate identity projects such as: • El-Al – design of travelers' related items, such as cutlery, trays, textiles, for Tourism, Business and First Class. • Iscar – calendars, interior design of artistic walls in manufacturing buildings, international exhibitions. • The Rothschild family – signboards design for Ramat Hanadiv Gardens. My work included corporate identity projects such as: • El-Al – design of travelers' related items, such as cutlery, trays, textiles, for Tourism, Business and First Class. • Iscar – calendars, interior design of artistic walls in manufacturing buildings, international exhibitions. • The Rothschild family – signboards design for Ramat Hanadiv Gardens.