Experience

Leasington Property Management
• United States
• Real Estate
• 1 - 100 Employee
• Digital Marketer

  • Feb 2023 - Present


Media Partners Corporation

• United States
• E-Learning Providers
• 1 - 100 Employee

• Marketing Specialist

  • Feb 2021 - Feb 2023

  Contributed to the day-to-day marketing operations involving content marketing, content audits, and market research, overseeing on-site and off-site SEO optimization, website development, and graphic design of marketing materials. Highlights and Accomplishments: • Developed a step-by-step content strategy for the marketing team tailored to the company's objectives, leading to a 46% rise in keyword rankings. • Created and implemented a thorough backlink-building plan for efficient content creation, leading to a 37% rise of backlinks in 3 months. • Led SEO efforts to improve website performance and SEO rankings which resulted in a 20% improvement in site performance. Show less



MaKich Marketing

• Marketing Director/Owner

  • Jul 2017 - Feb 2022

  I established MaKich Marketing, which developed a customer base across the US, Israel, and Mexico. My services included brand development, sales channel management, lead generation, social media management, and market analysis. I worked in the industrial, software, retail, consultancy, and building industries while managing a team of writers, marketers, and content producers. Highlights and Accomplishments: • Constructed a team of 8 to aid in the company's success, managing yearly budgets of up to $4M • Delivered 600+ pieces of content to a medium business, resulting in 251% more users in a quarter. • Enhanced followers/engagement on social media for a small business customer by 50% in 9 months, utilizing content strategy including writing, designing, and publishing on all platforms. Show less



Climate Advocates Voces Unidas

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Marketing Manager and Digital Design

  • Jul 2018 - Mar 2021

  At CAVU, I directed and contributed to marketing and advertising tactics, like fund-raising, promotional items, website design, and upholding the company's brand. I also leveraged analytical insights for campaigns to identify new opportunities and strategic content segmentation. Highlights and Accomplishments: • In 2019, I created a highly successful program that generated a significant amount of funding for the organization. This program is still ongoing and has received media attention across New Mexico. • Collaborated in strengthening partnerships with local government programs by aiding in producing and designing two very successful websites that are still in use today. Show less



GARCIA'S WINDOWS AND MORE, L.L.C.

• United States

• Marketing Director

  • Feb 2016 - May 2017

  • Assist in planning, organizing & execution of promotional events and digital campaigns • Execute proper technical and physical set-up and breakdown of remote broadcasts and station events; ability to troubleshoot and resolve issues on the fly • Represent stations at events in an upbeat, outgoing and friendly manner • Create e-blasts, social media posts & website posts; review promotional information and graphics • Inventory and maintenance of prize closet, calendars, events for current and upcoming promotions • Assisting the Promotions and Marketing Department with projects as needed in the office • Assist with vehicle inspections, fuel and coordinating maintenance • Ability to drive station vehicles with attached trailer • Maintain and storage of station equipment Show less



American General Media

• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Media Promotions Specialist

  • Jan 2015 - Dec 2015

  • Assist in planning, organizing & execution of promotional events and digital campaigns • Execute proper technical and physical set-up and breakdown of remote broadcasts and station events; ability to troubleshoot and resolve issues on the fly • Represent stations at events in an upbeat, outgoing and friendly manner • Create e-blasts, social media posts & website posts; review promotional information and graphics • Inventory and maintenance of prize closet, calendars, events for current and upcoming promotions • Assisting the Promotions and Marketing Department with projects as needed in the office • Assist with vehicle inspections, fuel and coordinating maintenance • Ability to drive station vehicles with attached trailer • Maintain and storage of station equipment Show less