Experience

Aztec Software

• United States
• E-Learning Providers
• 1 - 100 Employee

• Director of Marketing

  • Jan 2022 - Present

  Morristown, New Jersey, United States Aztec Software focuses on improving the lives of adults and at-risk youth through academic upskilling and career certification preparation. Marrying best-in-class technology to the largest, most comprehensive library of purpose-built content has allowed us to become the leader in the adult education marketplace



Grid4 Communications

• United States
• Telecommunications
• 1 - 100 Employee

• Director, Marketing

  • Jan 2021 - Jan 2022

  Troy, Michigan, United States Grid4 Communications, Inc. is a rapidly growing, facilities-based IP communications carrier and managed IT services provider with local expertise and global reach. Grid4 provides a full portfolio of business and carrier/wholesale IP communication and managed IT services to Michigan businesses. We have invested in the people and technology that bring businesses smarter solutions, unmatched value, reliability and a world-class customer experience that continues to exceed the expectations… Show more Grid4 Communications, Inc. is a rapidly growing, facilities-based IP communications carrier and managed IT services provider with local expertise and global reach. Grid4 provides a full portfolio of business and carrier/wholesale IP communication and managed IT services to Michigan businesses. We have invested in the people and technology that bring businesses smarter solutions, unmatched value, reliability and a world-class customer experience that continues to exceed the expectations of the most demanding companies. Show less



Afin Technologies

• Demand Generation Director

  • Feb 2020 - Aug 2020

  Troy, Michigan, United States Created and executed a wide range of online and offline marketing strategies and tactics to drive high-conversion sales leads to a centralized local merchant acquisition sales team. The position was responsible for direct response marketing campaigns and executional marketing materials that support the sales team efforts in closing deals with local small to large size restaurant, attractions and service businesses nationally.



123Net

• United States
• Telecommunications
• 100 - 200 Employee

• Director of Marketing Communications

  • Jul 2016 - Jan 2020

  Southfield, MI 123NET is Michigan's premier provider of high speed Internet (Fiber & Fixed Wireless) Data Center/Colocation, Network and Voice services to enterprises, carriers, MSPs and other technology companies for over 20 years. We are one of Michigan’s fastest growing privately held technology companies. Responsible for developing and hands-on execution of all marketing functions: communications, brand strategy, social media, sales collateral, events, presentations, customer engagements and… Show more 123NET is Michigan's premier provider of high speed Internet (Fiber & Fixed Wireless) Data Center/Colocation, Network and Voice services to enterprises, carriers, MSPs and other technology companies for over 20 years. We are one of Michigan’s fastest growing privately held technology companies. Responsible for developing and hands-on execution of all marketing functions: communications, brand strategy, social media, sales collateral, events, presentations, customer engagements and public relations efforts. Developing strategic marketing initiatives focused on brand awareness, business development and customer satisfaction. ● Communications / PR ● Web Site Management, Content Development / SEO / SEM ● Social Channels Content Development / Brand/Reputation Metrics ● Multi-Channel Integrated Marketing ● Advertising ● Branding ● Customer Outreach ● Client Evangelism ● Development of Channel Partner Programs ● Lead Generation / Business Development ● Inbound/Outbound Demand Generation Show less



NuArx

• United States
• Computer and Network Security
• 1 - 100 Employee

• Creative Marketing Manager

  • Mar 2016 - Jul 2016

  Southfield, MI Contracted to manage all graphic and website design, promotional assets, and execute the new branding strategy for the technology organization. Collaborated across many teams and navigated through the nuances of daily project management. Translated concepts to all stakeholders and business units. ● Collaborated with marketing and product marketing teammates to manage the website design and content marketing (digital marketing assets, webinars and more). ● Helped bring new ideas for… Show more Contracted to manage all graphic and website design, promotional assets, and execute the new branding strategy for the technology organization. Collaborated across many teams and navigated through the nuances of daily project management. Translated concepts to all stakeholders and business units. ● Collaborated with marketing and product marketing teammates to manage the website design and content marketing (digital marketing assets, webinars and more). ● Helped bring new ideas for design and content creation to the team using design expertise. ● Created templates for the marketing, sales and operational teams to improve the effectiveness of customer/prospect communications. ● Managed other design needs such as presentations, signage, and trade show materials as needed. ● Lead the effort to create digital content to increase web traffic, performance of emails, and overall lead conversion. ● Ensured consistency and integrity behind the company’s brand and brand guidelines. ● Collaborated with company leaders, marketing teammates, and other key stakeholders on key projects. Show less



Nextep Systems

• United States
• Software Development
• 1 - 100 Employee

• V.P. of Marketing and Sales

  • Nov 2013 - Aug 2015

  Troy, MI Recruited to lead a marketing and sales team in developing a cohesive brand platform and promoting the product portfolio for a start-up software technology firm. Revitalized all aspects of the corporate brand image, integrating new corporate messaging, communications, standards, and visual identity across all customer facing marketing materials and business units internally and globally. Focused on digitally integrated marketing activities that leveraged SEO strategies for lead generation… Show more Recruited to lead a marketing and sales team in developing a cohesive brand platform and promoting the product portfolio for a start-up software technology firm. Revitalized all aspects of the corporate brand image, integrating new corporate messaging, communications, standards, and visual identity across all customer facing marketing materials and business units internally and globally. Focused on digitally integrated marketing activities that leveraged SEO strategies for lead generation. Directed and executed CRM, web site and customer account management roll-out. Show less



New World Systems

• United States
• Software Development
• 1 - 100 Employee

• Director of Integrated Marketing Communications | Business Development

  • Sep 2012 - Nov 2013

  Troy, MI Maintained previous responsibility for driving all components of marketing communications strategy and execution, with a focus on aligning the brand reputation and enhancing competitive positioning within the technology sector. Focused on tactical, digital, competitive campaigns with measurable metrics that garnered significant results. Continued planning and execution of major events that increased brand advocacy, customer retention and upsell opportunities that translated to more than 63% of… Show more Maintained previous responsibility for driving all components of marketing communications strategy and execution, with a focus on aligning the brand reputation and enhancing competitive positioning within the technology sector. Focused on tactical, digital, competitive campaigns with measurable metrics that garnered significant results. Continued planning and execution of major events that increased brand advocacy, customer retention and upsell opportunities that translated to more than 63% of company revenue.

• Director of Marketing Communications | Creative Services

  • Jan 2005 - Sep 2012

  Troy, MI Enhanced and maintained all corporate communications, standards, and creative components across print, digital, social, and trade show channels. Supervised a marketing team and a $3.5M marketing budget with an emphasis on driving continued growth and market share within the public sector (finance, public safety & K-12) software industry. Provided 360 degree digital support and enablement for channel and direct sales teams. Increased brand awareness and market share significantly by leveraging… Show more Enhanced and maintained all corporate communications, standards, and creative components across print, digital, social, and trade show channels. Supervised a marketing team and a $3.5M marketing budget with an emphasis on driving continued growth and market share within the public sector (finance, public safety & K-12) software industry. Provided 360 degree digital support and enablement for channel and direct sales teams. Increased brand awareness and market share significantly by leveraging various integrated inbound/outbound marketing activities. Lead planning and execution of major trade shows and events that increased brand advocacy, customer retention and up-sell opportunities, and accounted for 78% of all lead generation.

• Corporate Creative Manager | Webmaster

  • May 1998 - Jan 2005

  Troy, MI Recruited to assemble the first in-house marketing team from the ground-up, and perform a complete overhaul of brand strategy and design. Provided leadership at all phases of communications, building out a team of writers, designers, and marketing specialists credited with repositioning the organization as a technology leader within the public sector software industry. Developed and managed internal and external corporate site, maintained content creation and messaging, developed SEO/SEM… Show more Recruited to assemble the first in-house marketing team from the ground-up, and perform a complete overhaul of brand strategy and design. Provided leadership at all phases of communications, building out a team of writers, designers, and marketing specialists credited with repositioning the organization as a technology leader within the public sector software industry. Developed and managed internal and external corporate site, maintained content creation and messaging, developed SEO/SEM strategies to drive traffic to site. Created micro-sites specifically to drive traffic to webinars, product demonstrations, customer spotlights, trade show registration, and annual user group conference information/registration.



EY

• Entertainment Providers
• 1 - 100 Employee

• Senior Designer | Creative Services Mgr

  • Aug 1996 - Dec 1997

  Chicago, IL / Detroit, MI Senior Designer - Chicago Recruited to develop and manage partner communication materials such as brochures, newsletters, direct mail collateral presentations and proposals within limited time constraints in a high pressure environment. Creative Services Manager - Detroit Transferred to Detroit to re-organize, unify and lead three departments: Graphics, RFP Processing and Document Processing. Developed and coordinated communications with internal Marketing Management Consulting… Show more Senior Designer - Chicago Recruited to develop and manage partner communication materials such as brochures, newsletters, direct mail collateral presentations and proposals within limited time constraints in a high pressure environment. Creative Services Manager - Detroit Transferred to Detroit to re-organize, unify and lead three departments: Graphics, RFP Processing and Document Processing. Developed and coordinated communications with internal Marketing Management Consulting group. Show less



Regina Printing Corporation

• Senior Art Director

  • Apr 1993 - Aug 1996

  New York, NY Specialized in print design/production that graduated to complete digital facilitation of collateral. Created promotional advertising collateral: catalogs, newsletters, trade show/meetings displays , direct mail, publications, ad specialty programs, copy-writing assignments, market positioning.