Experience

NODABL Networks

• United States
• Wireless Services
• 1 - 100 Employee

• Marketing Director

  • Jan 2019 - Present



Texzon Utilities

• United States
• Utilities
• 1 - 100 Employee

• Director of Marketing

  • Jan 2011 - Present

  A National energy management and procurement firm helping companies implement strategies to control and reduce energy costs. Texzon operates as a licensed aggregator in deregulated states including Texas, Pennsylvania, Ohio, New Jersey and Illinois. Entrepreneur Hot 500 fastest growing private company list. • Corporate Branding and development of all marketing communications • Development of marketing plans and strategies for Texzon and Texzon Franchises • Writing and submission of Press Releases • Writer/developer of Texzon Email Marketing and Social Media • Creator/developer of Texzon websites, including ongoing updates, SEO and SEM • Creator/developer of Texzon Videos, including scripts and production • Creator/developer of trade show booth and marketing promotions



IdeaMarc

• Waxahachie, TX

• Owner/Principal

  • Jul 2009 - Present

  Full service marketing and advertising services, including marketing strategy and implementation, creative development, media buying, graphic design and copywriting, and publicity generation. Constant Contact Solution Provider, with expertise in internet marketing and social media programs for retailers and business-to-business accounts. http://www.ideamarc.net/ Full service marketing and advertising services, including marketing strategy and implementation, creative development, media buying, graphic design and copywriting, and publicity generation. Constant Contact Solution Provider, with expertise in internet marketing and social media programs for retailers and business-to-business accounts. http://www.ideamarc.net/



Erwin Distributing Co. Inc.

• Ennis, Texas

• Director of Advertising

  • Aug 2004 - Jun 2009

  A retail corporation comprised of a 31 store chain of party supply stores (Card & Party Factory/Wally’s Party Factory), a 380 store association of independent retail party stores (Party Club of America) and a industry trade show, (Halloween & Party Expo). • Directed the in-house advertising department of Erwin Distributing, responsible for the development and implementation of all phases of marketing for the 31 store chain, with managment and P&L responsibility. • Developed a new brand identity for the company and successfully implemented the identity in all media •"Best Store Promotion" and "Party Retailer of the Year" awards at the 2005 National Party Retailer Awards • Buyer of all print and interactive media. Developer of company website and internet marketing. • Spearheaded marketing initiatives for PCA (Party Club of America), which helped the club double in size to become the largest buying group in the industry. • Coordinated efforts of media buying agency for television advertising, including development of scripts, direction of film shoots and editing sessions.



BSA

• United States
• Non-profit Organizations
• 700 & Above Employee

• Creative Director, Central Region

  • Dec 1995 - May 2004

  • Responsibility for Creative functions of BSA’s central region, including Chicago, Denver and Houston. Active in client presentations and ongoing creative oversight. • Formulated creative strategies and concepts for ad campaigns, worked with copywriters in development of ads, trade show exhibits, web-based ads, direct mail, posters and outdoor. Expertise in formulating employment branding as a subset of the overall branding message. • Responsibility for Creative functions of BSA’s central region, including Chicago, Denver and Houston. Active in client presentations and ongoing creative oversight. • Formulated creative strategies and concepts for ad campaigns, worked with copywriters in development of ads, trade show exhibits, web-based ads, direct mail, posters and outdoor. Expertise in formulating employment branding as a subset of the overall branding message.



BizMart

• Arlington, Texas

• Director of Advertising

  • 1989 - 1994

  National chain of 100+ Office Supply stores, the 4th largest in the country. (Subsequently purchased by Office Max) • Provided creative oversight through aggressive growth from 15 stores in 1989 to over 100 in 1993. • Directed in-house Advertising of BizMart and developed corporate branding, creative strategies and specific media plans for the fast growing BizMart chain. • Directed creative staff, including computer artists, copywriters and administrative functions. • Provided direction to BizMart’s advertising agency on all creative issues related to broadcast. • Coordinated print production, scheduling catalogs and ads with merchandisers and printers. Planned and executed aggressive newspaper insert program, with creative direction. • Negotiated with web-offset and sheet fed printers, planned production schedule and executed production of all the company’s printed materials, collateral and POP.



Gordon Jewelry Corporation

• Houston, Texas

• Creative Director/Advertising Administrator

  • 1986 - 1989

  The nation’s second largest jewelry chain with over 600 retail stores, including Gordon’s Jewelers and United Jewelers. (Subsequently bought by Zales Corporation) Positions held: Advertising Administrator - (1988-1989) • Managed the Advertising Department, with oversight of all functions, including catalogs, preprints, ROP ads, sales promotion, photo studio, and administrative functions. • Buyer of all printed materials, including catalogs, preprints and point-of-purchase signs, negotiating contracts with web-offset and sheet-fed printers, direct mailers, freight companies and color separators. Creative Director (United Jewelers Division) - (1986-1988) • Responsible for creative department and creative staff, including layout and production artists. Planned yearly production schedule of ads and preprints. • Art directed production and coordinated with jewelry and hardlines buyers. Directed efforts of in-house photo studio in styling and photography of product for catalogs.