Idan Raz
Sr. Director, Head of Performance Marketing at HoneyBook- Claim this Profile
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Bio
Noam Markose
I worked with Idan at MyHeritage for over 7 years, 3.5 as my direct manager. Idan is one of the most excellent professionals I've ever worked with. He is extremely sharp, and has a natural ability to motivate and push his team to achieve excellent results. Idan always looks at things from a strategic perspective, seeing two or three steps ahead, and is able to create solutions to challenges that are not yet on anybody's radar. Idan cares greatly for his team, was always there for me on a personal level, encouraging me, challenging me, and cutting me slack when that was what I needed. I'm extremely confident that Idan will excel at any future leadership position he takes on.
Nir Schlaen
I had the pleasure of being managed by Idan Raz for more than two years at Matomy Media Group. Few people have the opportunity to report to a manager who is also an outstanding motivator, but I did when I worked with Idan. Above all, I was always impressed by Idan's optimism and enthusiasm. Idan would be an asset for any company looking for true leadership and any employee would be lucky to have him as a manager.
Noam Markose
I worked with Idan at MyHeritage for over 7 years, 3.5 as my direct manager. Idan is one of the most excellent professionals I've ever worked with. He is extremely sharp, and has a natural ability to motivate and push his team to achieve excellent results. Idan always looks at things from a strategic perspective, seeing two or three steps ahead, and is able to create solutions to challenges that are not yet on anybody's radar. Idan cares greatly for his team, was always there for me on a personal level, encouraging me, challenging me, and cutting me slack when that was what I needed. I'm extremely confident that Idan will excel at any future leadership position he takes on.
Nir Schlaen
I had the pleasure of being managed by Idan Raz for more than two years at Matomy Media Group. Few people have the opportunity to report to a manager who is also an outstanding motivator, but I did when I worked with Idan. Above all, I was always impressed by Idan's optimism and enthusiasm. Idan would be an asset for any company looking for true leadership and any employee would be lucky to have him as a manager.
Noam Markose
I worked with Idan at MyHeritage for over 7 years, 3.5 as my direct manager. Idan is one of the most excellent professionals I've ever worked with. He is extremely sharp, and has a natural ability to motivate and push his team to achieve excellent results. Idan always looks at things from a strategic perspective, seeing two or three steps ahead, and is able to create solutions to challenges that are not yet on anybody's radar. Idan cares greatly for his team, was always there for me on a personal level, encouraging me, challenging me, and cutting me slack when that was what I needed. I'm extremely confident that Idan will excel at any future leadership position he takes on.
Nir Schlaen
I had the pleasure of being managed by Idan Raz for more than two years at Matomy Media Group. Few people have the opportunity to report to a manager who is also an outstanding motivator, but I did when I worked with Idan. Above all, I was always impressed by Idan's optimism and enthusiasm. Idan would be an asset for any company looking for true leadership and any employee would be lucky to have him as a manager.
Noam Markose
I worked with Idan at MyHeritage for over 7 years, 3.5 as my direct manager. Idan is one of the most excellent professionals I've ever worked with. He is extremely sharp, and has a natural ability to motivate and push his team to achieve excellent results. Idan always looks at things from a strategic perspective, seeing two or three steps ahead, and is able to create solutions to challenges that are not yet on anybody's radar. Idan cares greatly for his team, was always there for me on a personal level, encouraging me, challenging me, and cutting me slack when that was what I needed. I'm extremely confident that Idan will excel at any future leadership position he takes on.
Nir Schlaen
I had the pleasure of being managed by Idan Raz for more than two years at Matomy Media Group. Few people have the opportunity to report to a manager who is also an outstanding motivator, but I did when I worked with Idan. Above all, I was always impressed by Idan's optimism and enthusiasm. Idan would be an asset for any company looking for true leadership and any employee would be lucky to have him as a manager.
Experience
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HoneyBook
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United States
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Software Development
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200 - 300 Employee
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Sr. Director, Head of Performance Marketing
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Feb 2023 - Present
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MyHeritage
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Israel
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Software Development
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400 - 500 Employee
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VP Online Marketing
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Jul 2021 - Mar 2023
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Director Of Online Marketing
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Jun 2019 - Jul 2021
Leading the talented Online Marketing teams at MyHeritage.The teams' responsibilities include SEM, Paid Social, YouTube, Display, TV Advertising, Partnerships, Affiliate Programs, Influencers Marketing & Amazon Stores.
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Head of Growth
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Dec 2017 - May 2019
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Social Advertising Team Leader
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Jul 2014 - Dec 2017
• Re-building the company's Social department: Implementing working processes, campaign management systems, BI integration and complex conversion prediction models. • Promoting MyHeritage’s Web product (Desktop, Mobile Web), Mobile App (iOS, Android), Desktop Software and DNA product in more than 20 countries, via Facebook, Twitter, Content Marketing channels (Taboola/Outbrain) and more. • Scaling while achieving aggressive performance goals.• Working closely with various departments within the company: R&D, BI/BA, Product, Design Show less
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Matomy
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Israel
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Advertising Services
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1 - 100 Employee
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Social Media Team Leader
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May 2012 - Jun 2014
• Leading a team of 7 Account Managers/Media Buyers, managing big budget ROI-driven PPC campaigns across various products and platforms, for leading companies worldwide.• Creating and implementing work processes, goals and targets for the department, in daily, weekly, quarterly and yearly level. • Working closely with Account Managers and Product Managers from various Affiliate Networks and business partners to maximize revenues and reach aggressive profit goals. Show less
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Social Media Account Manager
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Aug 2011 - May 2012
Managing the complete Media Buy cycle (research, negotiate, plan, buy, track and optimize) of ROI-driven campaigns on various platforms such as Facebook, LinkedIn, VKontakte, Odnoklassniki.
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Education
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2009 - 2012
Ben Gurion University
Business Management & Marketing -
2006 - 2007
ACC Tirza Grannot
Copywriting
Community
