Ida Strandberg
Head Of Digital Marketing at Matsmart Scandinavia AB- Claim this Profile
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Svenska Native or bilingual proficiency
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Finska Professional working proficiency
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Engelska Full professional proficiency
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Franska Limited working proficiency
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Spanska Elementary proficiency
Topline Score
Bio
James Perrott
Working closely with Ida for 2 years was an absolute pleasure. Ida helped elevate Scandic's performance marketing maturity across both the Swedish and Global organization whilst managing performance agencies. She did not only take pride in her work but also had immense passion for getting to know the business. Her experience in SEO was second to none and the tactics she deploys makes Scandic stand out from the croud. Unlike most SEO focussed people, Ida also has a broad and in-depth understanding of wider channels and how they compliment one another. This is rare and Ida had it all.
Anders Lorenzen Andersen
Ida was working 4 month with online marketing for our portfolio companies in Net Departo in the fall 2014. Ida worked with Adwords, SEO, blog cooperation and social media for both the Swedish and the Finish market. Ida's work resulted in significant growth, especially on the SEO side, where traffic increased with e.g. 166% YoY for Alphageek.fi. Beside delivering results, Ida is a very positive and social person with a great sense of humour that anybody will enjoy to have around the office, making team work with Ida very easy. I recommend any other company to work with Ida. We would have hired Ida if we would have had a vacant position in the company.
James Perrott
Working closely with Ida for 2 years was an absolute pleasure. Ida helped elevate Scandic's performance marketing maturity across both the Swedish and Global organization whilst managing performance agencies. She did not only take pride in her work but also had immense passion for getting to know the business. Her experience in SEO was second to none and the tactics she deploys makes Scandic stand out from the croud. Unlike most SEO focussed people, Ida also has a broad and in-depth understanding of wider channels and how they compliment one another. This is rare and Ida had it all.
Anders Lorenzen Andersen
Ida was working 4 month with online marketing for our portfolio companies in Net Departo in the fall 2014. Ida worked with Adwords, SEO, blog cooperation and social media for both the Swedish and the Finish market. Ida's work resulted in significant growth, especially on the SEO side, where traffic increased with e.g. 166% YoY for Alphageek.fi. Beside delivering results, Ida is a very positive and social person with a great sense of humour that anybody will enjoy to have around the office, making team work with Ida very easy. I recommend any other company to work with Ida. We would have hired Ida if we would have had a vacant position in the company.
James Perrott
Working closely with Ida for 2 years was an absolute pleasure. Ida helped elevate Scandic's performance marketing maturity across both the Swedish and Global organization whilst managing performance agencies. She did not only take pride in her work but also had immense passion for getting to know the business. Her experience in SEO was second to none and the tactics she deploys makes Scandic stand out from the croud. Unlike most SEO focussed people, Ida also has a broad and in-depth understanding of wider channels and how they compliment one another. This is rare and Ida had it all.
Anders Lorenzen Andersen
Ida was working 4 month with online marketing for our portfolio companies in Net Departo in the fall 2014. Ida worked with Adwords, SEO, blog cooperation and social media for both the Swedish and the Finish market. Ida's work resulted in significant growth, especially on the SEO side, where traffic increased with e.g. 166% YoY for Alphageek.fi. Beside delivering results, Ida is a very positive and social person with a great sense of humour that anybody will enjoy to have around the office, making team work with Ida very easy. I recommend any other company to work with Ida. We would have hired Ida if we would have had a vacant position in the company.
James Perrott
Working closely with Ida for 2 years was an absolute pleasure. Ida helped elevate Scandic's performance marketing maturity across both the Swedish and Global organization whilst managing performance agencies. She did not only take pride in her work but also had immense passion for getting to know the business. Her experience in SEO was second to none and the tactics she deploys makes Scandic stand out from the croud. Unlike most SEO focussed people, Ida also has a broad and in-depth understanding of wider channels and how they compliment one another. This is rare and Ida had it all.
Anders Lorenzen Andersen
Ida was working 4 month with online marketing for our portfolio companies in Net Departo in the fall 2014. Ida worked with Adwords, SEO, blog cooperation and social media for both the Swedish and the Finish market. Ida's work resulted in significant growth, especially on the SEO side, where traffic increased with e.g. 166% YoY for Alphageek.fi. Beside delivering results, Ida is a very positive and social person with a great sense of humour that anybody will enjoy to have around the office, making team work with Ida very easy. I recommend any other company to work with Ida. We would have hired Ida if we would have had a vacant position in the company.
Credentials
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Google Tag Manager
GoogleJul, 2015- Sep, 2024 -
Google AdWords Search Advertising
Google AdWords CertifiedMay, 2015- Sep, 2024 -
Google AdWords Fundamentals
Google AdWords CertifiedJan, 2015- Sep, 2024
Experience
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Head Of Digital Marketing
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Aug 2020 - Present
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Scandic Hotels
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Hospitality
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700 & Above Employee
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Performance Marketing Specialist
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Jan 2019 - Aug 2020
Making sure that we're creating great content throughout the customer journey that engages and drives traffic and sales. Responsible for the SEO strategy in all Scandic's markets and 6 domains. Leading the cross-country collaboration between marketing teams and the agency relationship. Responsible for making the most out of our SEO/SEM channel mix strategy and Project Lead for Youtube and Social Paid channels.
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Online Analyst
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May 2017 - Jan 2019
Supporting the Swedish marketing team with digital expertise and strategy for long and short term perspectives. Responsible for the team reaching the conversion and sales targets on scandichotels.se. Educating and supporting the content team in SEO along with driving the strategy, tracking and measuring for SEO in Sweden. Responsible for traffic acquisition, SEM and performance marketing campaigns along with being point of contact for the SEM agency and digital partnerships. Web analysis, tracking, reporting and follow up. Show less
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Keybroker
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Sweden
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Advertising Services
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1 - 100 Employee
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Senior Digital Specialist
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Jan 2017 - May 2017
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Digital Specialist
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Mar 2015 - Jan 2017
Helping companies with their digital strategy to succeed in a digital world. Planning and executing marketing campaigns in different digital channels. My expertise is SEO and SEM but I was also working with social media, programmatic, web analysis, content marketing, online video, display and remarketing.
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Net Departo AB
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Technology, Information and Internet
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Online Marketing Intern
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Sep 2014 - Dec 2014
- SEO and SEM - Website optimization and content marketing in order to improve SEO visibility and CR - Responsible for e-commerce companies in the Finnish and Swedish markets - Campaigns with bloggers, influcencers and magazines - Responsible for Social media campaigns on Facebook, Instagram, Google + - Creating content such as ad copy, banners, product texts and articles - Affiliate networks - Result analysis and reporting - Involved with project for developing purchase processes and online retailing - Customer value and website development project - Creating supplier and delivery contracts - Tools and Platforms: Google Analytics, Google Adwords, Photoshop, Magento, MoZ www.aphageek.fi www.roligaprylar.se Show less
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Vaasan Sähkö Oy
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Finland
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Utilities
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1 - 100 Employee
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Service Advisor
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Apr 2013 - Aug 2014
- Customer service regarding invoices, sales, electricity usage, online services, electricity reports in both Front Office and Back Office - Responsible for contracting new customers - Offers and sales of electricity by phone and e-mail - Handling payment plans and guarantee requests for customers - Cashier duties including payments, cashing tills and reports - Handling customer feedback and complaints - Managing online customer accounts - Customer service regarding invoices, sales, electricity usage, online services, electricity reports in both Front Office and Back Office - Responsible for contracting new customers - Offers and sales of electricity by phone and e-mail - Handling payment plans and guarantee requests for customers - Cashier duties including payments, cashing tills and reports - Handling customer feedback and complaints - Managing online customer accounts
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Peak Performance
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United Kingdom
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Wellness and Fitness Services
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1 - 100 Employee
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Sales Advisor
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Sep 2012 - Dec 2012
- Customer service, sales and promotion of one of the biggest fashion & outdoor brands in the Nordics - Sales and advising of fashion and technical sport materials in the official brand store - Cashier duties such as payments, cashing tills and reports - Followup on sales reports - Visual product display and in-store marketing - Inventory and product refill - Customer service, sales and promotion of one of the biggest fashion & outdoor brands in the Nordics - Sales and advising of fashion and technical sport materials in the official brand store - Cashier duties such as payments, cashing tills and reports - Followup on sales reports - Visual product display and in-store marketing - Inventory and product refill
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Travel Consultant
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Jun 2011 - Aug 2012
- Travel planning for individual customers and groups up to 300 people - Responsible for travel planning and booking including meal planning, accommodation, conferences, tours and transports in Sweden, Russia and Finland - B2B and B2C sales and direct marketing - Responsible for invoicing own customers - Participation in PR and representation events - Exhibitions and fairs - Marketing assistant tasks - Travel planning for individual customers and groups up to 300 people - Responsible for travel planning and booking including meal planning, accommodation, conferences, tours and transports in Sweden, Russia and Finland - B2B and B2C sales and direct marketing - Responsible for invoicing own customers - Participation in PR and representation events - Exhibitions and fairs - Marketing assistant tasks
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Sales Advisor
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Oct 2010 - Feb 2011
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Hotell Cikada
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Hospitality
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1 - 100 Employee
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Receptionist
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Jun 2010 - Aug 2010
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Internship in Sales & Marketing Department and Reception
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Jan 2009 - Feb 2009
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Education
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2012 - 2015
Hanken Svenska handelshögskolan
Master's degree, Strategic Marketing Management -
2007 - 2011
Yrkeshögskolan Novia - resultatet av en sammangång mellan Svenska yrkeshögskolan och Yrkeshögskolan Sydväst 2008
Bachelor's degree, Tourism Management -
2020 - 2020
Berghs School of Communication
UX Product Development, UX/CX -
2011 - 2011
Ecole Interculturelle de français pour étrangers
Language course, French -
2010 - 2010
Universidad Argentina de la Empresa
Exchange Studies, Leading the Way to Success in Latin America -
2014 - 2014
Nova School of Business and Economics
Master's degree, Management & Economics - Exchange studies
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