Ibukunoluwa Imabong-abasi Ajayi

Digital marketing and communications associate at CyberSafe Foundation
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Location
Lagos State, Nigeria, NG

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Experience

    • Nigeria
    • Information Technology & Services
    • 300 - 400 Employee
    • Digital marketing and communications associate
      • Sep 2022 - Present
    • United States
    • Higher Education
    • 100 - 200 Employee
    • Content Ambassador
      • Sep 2021 - Present
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Feature Writer
      • Aug 2018 - Present

      I write feature articles on Motivation, Inspiration and Love. This articles are based on my life experiences and speak my truth. I write feature articles on Motivation, Inspiration and Love. This articles are based on my life experiences and speak my truth.

    • Germany
    • Periodical Publishing
    • 1 - 100 Employee
    • Content Writer
      • Jun 2021 - Aug 2022
    • Nigeria
    • Media Production
    • 1 - 100 Employee
    • Content Creator
      • Oct 2019 - Mar 2020

      Responsibilities: •Research fashion, beauty and lifestyle industry-related topics •Prepare well-structured drafts using digital publishing platforms •Create and distribute marketing copy to advertise our company and products •Interview industry professionals and incorporate their views in blog posts •Edit and proofread written pieces and videos before publication •Conduct keyword research and use SEO guidelines to optimize content •Promote content on social networks and monitor engagement (e.g. comments and shares) •Identify customers’ needs and recommend new topics •Source or create graphics to illustrate articles •Update the website daily with scheduled content Achievements: •I secured The first female Big Brother Nigeria Winner “Mercy Eke” as the cover for Exquisite Magazine’s November 2019 Issue. •I increased the company’s social media engagements (likes, comments, saves and shares) by 70% when I started handling its social media accounts. •I increased the company’s Instagram following by 6.43% •I coordinated with other members of the team to organize various successful company events such as, ELOY AWARDS 2019, ELOY CONFERENCE 2019, EM INTERNATIONAL WOMENS DAY EVENT, etc. I increased the readership of the company website from 0-3 reads to sometimes 200 reads in 24 hours. Show less

    • Nigeria
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Content Developer
      • May 2018 - Jul 2019
    • Intern
      • May 2018 - May 2018

      • Scheduled Appointments • Coordinated consultations between Brides to be and Designer's. • Assisted designers in putting together outfits for the runway shows. • Attended to the requests of Guests, Vendors and Exhibitors. Making sure they were all comfortable. • Was Involved in the orginazation and arrangement of the seating chart for the runway shows. Perfect Occasion Bridal [Assistant Exhibition Intern] Love Tims [Assistant Exhibition Intern] C L A N [Assistant Exhibition Intern] Deola Sagoe [Assistant Exhibition Intern] La Viva Bridal [Assistant Exhibition Intern] Duke and Dexter [Assistant Exhibition Intern] Show less

    • E-learning
    • 1 - 100 Employee
    • Content Developer/Social media manager
      • Jul 2017 - Oct 2017

      >I Write, build, script and design original and engaging content for articles and social media. To entice and engage the target audience. >I Design/source for visuals for articles/content. >I Research ideas and facts pertinent to the type of content/topic assigned. >Copy, edit and proofread content created by other content writers in order to achieve desired feedback. >I Ensure that content contains sufficient keywords for search engine optimization. >Manage user-generated content on social media sites. >I Co-manage the company’s social media presence. >I Coordinate sales and delivery of company branded tee-shirts. >I Co-coordinate events organized by the company. Show less

    • Production Administrative Assistant (NYSC)
      • May 2015 - Jun 2016

      *Involed in a team effort to produce various entertainment programs *Worked in the video transmission room, where I aired programs for the day *Participated in the production of various yearly events organized by my company *In charge of all the interns sent to the Programs department, made sure they had team-work and learned from one another. *Delegated duties to the interns. *Worked in the Scheduling department, in helping prepare the schedule for programs and adverts to be aired every day of the week. Show less

    • Technology, Information and Internet
    • Student Ambassador
      • Jun 2014 - Aug 2014

      I worked with the company to create awareness about the brand on social media and at the University I attended. I worked with the company to create awareness about the brand on social media and at the University I attended.

Education

  • Nexford University
    Master of Business Administration - MBA, Sustainability Studies
    2019 - 2021
  • University of Lagos
    Bachelor of Science (B.Sc.), Business administration
    2010 - 2015
  • National Broadcast Academy
    Certificate in Presentation, Broadcasting
    2017 - 2017

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