Ibukun Wey (ACIM)

Category Manager at Saroafrica International Ltd
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Contact Information
us****@****om
(386) 825-5501
Location
Lagos Island, Lagos State, Nigeria, NG

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Credentials

  • Managing Brands
    CIM | The Chartered Institute of Marketing
    Mar, 2022
    - Nov, 2024
  • CIM Affiliate Studying Member
    CIM | The Chartered Institute of Marketing
    Jan, 2021
    - Nov, 2024
  • Planning Campaigns
    CIM | The Chartered Institute of Marketing
    Sep, 2020
    - Nov, 2024
  • Customer Insight
    CIM | The Chartered Institute of Marketing
    May, 2020
    - Nov, 2024
  • Marketing
    CIM | The Chartered Institute of Marketing
    Jan, 2020
    - Nov, 2024
  • Building Brands: Boosting Sales
    Lagos Business School, Pan-Atlantic University
    Aug, 2018
    - Nov, 2024

Experience

  • Saroafrica International Ltd
    • Nigeria
    • Manufacturing
    • 1 - 100 Employee
    • Category Manager
      • Feb 2022 - Present

  • Saro Lifecare Limited
    • Lagos, Nigeria
    • Business Development Manager
      • Nov 2020 - Feb 2022

  • Saroafrica International Limited
    • Lagos
    • Brand Executive
      • 2017 - Nov 2020

      • Development of long-term brand strategy and brand plans based on consumer, customer and shopper insight • Monitoring of market trends, research of consumer markets and competitors' activities • Assisting with product development, pricing and new product launches • Planning and execution of all communications and media actions on all channels, including online and social media • Measurement and reporting of performance of all marketing campaigns, and assessment of ROI and KPIs • Development of brand plans derived from consumer, trade insights and brand issues. • Engagement in brand research and consumer deep dive for trend monitoring, analysis and insight generation. • Collaboration with Agency in the development of key brand Asset. • Tracking of brand profitability. Show less

  • United faith Tabernacle College
    • Account Officer
      • 2014 - 2017

      • Establishment of internal control mechanism for all financial transaction • Reconciliation of cash ledger with bank statement • Record keeping of income and expenses • Respond to requisitions and monitor issued items till final usage • Establishment of internal control mechanism for all financial transaction • Reconciliation of cash ledger with bank statement • Record keeping of income and expenses • Respond to requisitions and monitor issued items till final usage

Education

  • CIM | The Chartered Institute of Marketing
    Certificate in Professional Marketing, Marketing
    2019 - 2020
  • Lagos Business School Pan African University
    Marketing
    2018 - 2018
  • University of Ilorin
    B.sc, Accounting

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