Experience

The National Beverage Company Coca-Cola/Cappy

• Food and Beverage Services
• 1 - 100 Employee

• Trade Marketing Supervisor

  • Jul 2018 - Present

  • Responsible for the loyalty program design, implementation, and tracking internally and externally to ensure maximum success • Supervising and leading a team of merchandisers to reach the Picture of Success at each outlet and maximize shelf turn over • Developing, tracking, and controlling merchandising team's KPIs along with their incentive program • Responsible for all Key Accounts related matters from developing yearly agreements to merchandising on a daily basis and ensuring high visibility all year long • Developing and implementing in-store shopper marketing tactics to elevate our brands and perfectly target shoppers and increase products rotation through Cooler Planograms, ground displays, cross merchandising, end caps, etc. • Supporting products launches through POSM, in-store optimization, branding, merchandising, and tracking new launches performance • In charge of the Trade Marketing yearly plan and execution in all channels and market segments • Forecast, design, and distribute allocated POSM on various outlets to increase SOVI (Share of visible inventory) and emphasize the brand display in-store • Market mapping and segmentation and identifying Pictures Of Success at all channels • Activating end consumer promotions to assist sales achieve their target volume in specific channels • Branding development, and execution in various channels • Conducting market visits to assess branding, merchandising, in-store upgrades, horizontal and vertical distribution, and customer satisfaction • Responsible for merchandisers best practices training and uplifting • Monitoring competition activities and promotions • Market research and studies



Palco For Import & Distribution

• Palestine, State of
• Manufacturing
• 1 - 100 Employee

• Territory Sales Executive - Reckitt Benckiser Division

  • Oct 2016 - Jun 2018

  • Managing the Distribution & Coverage of my designated territory. • Servicing existing accounts, and establishing new accounts to increase horizontal coverage. • Planning daily and monthly sales to achieve the required sales target. • Capturing new opportunities and acquiring new customers. • Resolving customer complaints by investigating problems; developing solutions, handling rejections, and closing sales deals. • Ensuring high distribution & visibility of RB's products in the market along with the appropriate pricing scheme. • Responsible for the success of the Loyalty Program and the commitment of customers. • Applying top notch merchandising tactics in various types of POS. • Market Intelligence by monitoring competition in the market place in regards to pricing, products, merchandising techniques, etc. • Following up on all related matters with multiple parties.



Siniora Food Industries

• Jordan
• Food and Beverage Manufacturing
• 200 - 300 Employee

• Marketing Officer

  • Jan 2014 - Oct 2016

  • Building the yearly Marketing Calendar along with the Marketing budget.• Marketing Budget Management and keeping a track record of expenses and allocations• Planning, designing, implementing, and closing Marketing Campaigns. • Issuing Marketing Execution Orders, setting allocated budgets, following up on implementation, and closing the orders.• Sales monitoring and analysis to study sales trend and seizing new opportunities.• Product Development through collecting feedback from the market on existing SKUs and communicating it with the R&D.• Driving growth by setting plans for new SKUs and expanding products portfolio by leading several departments to create a new product from a concept to launching it as a real product on the shelves. • Price Studies and Pricing Strategies to maintain the brands positioning in the market.• Market Intelligence and competition reports.• Trade Marketing and maintain a push&pull strategy through End Consumer Offers and Trade Deals.• Communicating with the Ad agency for designs, prints, media, branding.. etc.• Responsible for Press Releases through the PR agency.• Handling all branding activities.• Handling all promotional material distribution through the sales team.• Planning, designing, building, and participating in events, trade shows, and exhibitions.• Responsible for tasting campaigns and community engagement events.• Fostering relationships with local community, vendors, governmental institutions, and social associations.• Ensuring high level of customer satisfaction and customer service.

• Marketing Coordinator

  • Oct 2011 - Dec 2013

  • Trade Marketing to maintain a Push-Pull strategy through ECO's and trade deals.• Building a strong brand and handling all indoor and outdoor branding.• Handling all POSM along with allocations and its distribution through the sales team.• Customer Service through maintaining channels of communication to receive feedback, following up on orders, and handling potential complaints. • Participating in local exhibitions and ensuring a successful, value-adding, consumer awareness raising experiences.• Price studies and competition reports.• Initiatives action plan and media launch.• Following up on all related activities with the Marketing & Sales team to maintain a fully functional and highly collaborative teamwork atmosphere.