Experience

Yela

• Nigeria
• Financial Services
• 1 - 100 Employee

• Co-Founder

  • Jan 2022 - Present

  -Conceptualized the idea.-Did market research to determine optimal pricing of services and to capitalize on emerging opportunities.-Responsible for high-level hiring decisions for key leadership positions and conducted senior hire interviews.-Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.-Developed product documentation to communicate and align key components of upcoming features and products to internal teams.-Supervised a fast-paced, highly-adept team to develop and prioritize product features and build product roadmap using agile methodology.



Ajebomarket

• Nigeria
• Retail
• 1 - 100 Employee

• Founder & CEO

  • Mar 2014 - Present

  -Created organization's mission and vision statements for use by employees-Reviewed individual department performance and worked with heads of department to improve processes, procedures, and practices.-Developed key operational initiatives to drive and maintain substantial business growth.-Bootstrapped and facilitated over $1m in annual revenue for more than 3 years.-Established, optimized and enforced business policies to maintain consistency and high-quality standards across operations.-Established and administered annual budget with controls to prevent overages, minimize burn rate and support sustainable objectives.-Coordinated, sponsored and implemented effective training for staff to improve performances.-Supervised new product developments and directed technological improvements, reducing waste and business bottlenecks.-Increased business profits by streamlining processes and trimming unnecessary expenses.-Developed comprehensive performance reports using Google Analytics and Adobe reporting tools to strategize resource allocation and establish performance metrics.-Developed innovative sales and marketing strategies to facilitate business expansion.Implemented team plan, clarified roles of members, and developed processes to boost quality across departments.-Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.-Leveraged Google Analytics and AB testing to monitor the effectiveness of online marketing strategies, website content, and user experience.-Leveraged A/B testing, tracked consumer behavior, content management and average order value to develop robust customer acquisition and retention programs.-Coached and promoted high-achieving employees to fill leadership positions with qualified staff and boost company growth.-Maintained up-to-date knowledge of competitor products and pricing.-Managed revenue models, process flows, operations support, and customer engagement strategies.