Ibrahim Sabry

Social Media Specialist at Pixagrama
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Contact Information
us****@****om
(386) 825-5501
Location
EG
Languages
  • English Professional working proficiency
  • Arabic Native or bilingual proficiency

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Bio

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Credentials

  • McKinsey Forward Program
    McKinsey & Company
    Dec, 2022
    - Oct, 2024
  • Content Marketing Certification
    HubSpot Academy
    Nov, 2021
    - Oct, 2024
  • The Marketing Plan
    Coursera
    Jun, 2021
    - Oct, 2024
  • Use Canva to Create Social Media Visuals for Business
    Coursera
    May, 2021
    - Oct, 2024
  • Marketing Mix Fundamentals
    Coursera
    Dec, 2019
    - Oct, 2024
  • Marketing Your Event
    LinkedIn
    Nov, 2019
    - Oct, 2024
  • Positioning: What you need for a successful Marketing Strategy
    Coursera
    Aug, 2019
    - Oct, 2024
  • Market Research and Consumer Behavior
    Coursera
    Jul, 2019
    - Oct, 2024
  • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
    Coursera
    Jun, 2019
    - Oct, 2024
  • Digital Marketing Nanodegree
    Udacity
    Mar, 2019
    - Oct, 2024
  • Brand and Product Management
    Coursera
    Oct, 2018
    - Oct, 2024
  • Marketing Foundations: Social Media
    LinkedIn
    Oct, 2018
    - Oct, 2024
  • Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
    Coursera
    Apr, 2018
    - Oct, 2024
  • Become a SuperLearner® 2: Learn Speed Reading & Boost Memory
    Udemy
    Mar, 2018
    - Oct, 2024
  • Marketing in a Digital World
    Coursera
    Mar, 2018
    - Oct, 2024
  • Google Ads Fundamentals
    Google Ads
    Mar, 2019
    - Oct, 2024

Experience

    • Egypt
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Specialist
      • Jul 2021 - Present

      Managed social media marketing of a diverse portfolio of clients, including: • Senior Group • Kabbani Furniture (Banha branch) • Derma Allen Clinic • Pure Life Co For Herbs • DR. Ibraheem ELAfify Clinic • Donia Clinic with Dr Raghda Nabil My Responsibilities include: - Research the clients’ market to get 360° insights of competitors, market conditions, and client's business position - Create quarterly and monthly social media plans for clients - Create monthly social media content calendar for each client - Craft engaging content and sales copies mentioned in the content calendar in line with the pre-set strategy and brand voice - Collaborate with the design team to create the visuals needed for the social media content - Publish content across the client’s social media channels according to the content calendar - Monitor Ads performance and recommend modifications to the media buyer - Prepare the monthly report of each client's performance on social media

    • Egypt
    • Advertising Services
    • SEO English Content Writer
      • May 2021 - Dec 2021

      Responsibilities: • Conduct SEO research to: o Determine the keywords with the highest potential. o Discover competitors' strengths and gaps. • Write articles and product copies aligning with SEO best practices Achievements: • My articles ranked in Google search 1st page in the USA (the targeted country) for the targeted keywords, within a month of publishing • Wrote more than 12 impeccable, high-quality original articles aligning with SEO best practices, for diverse products for GadgetSelling.com

    • Egypt
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Freelance Content Specialist
      • Apr 2021 - May 2021

      Successfully delivered one content project according to the client's needs and got a five-star review. Successfully delivered one content project according to the client's needs and got a five-star review.

    • Egypt
    • Individual and Family Services
    • 1 - 100 Employee
    • Social Media Specialist
      • Oct 2019 - Jan 2020

      - Update the quarterly content & social media strategy of the brand, in coordination with the marketing manager.- Create the monthly content calendar. - Craft Arabic and English marketing content for events hosted in the working space, including social media content, email marketing, and description of the events.- Create the Co-working space's Facebook, Instagram, and LinkedIn content. Both plan and the actual content, in coordination with the marketing team.- Distribute the content across different social channels according to pre-set goals.- monitor and optimize the performance of social channels.- Plan, create and launch social media Ad campaigns for the Events hosted in the working space. These events are created by clients, including al7arefa, GEN Egypt, Tarek Wael, Howayda Al Demerdash, and more.- Organize the company customer database to facilitate marketing decisions.

    • Digital Marketing Intern
      • Sep 2019 - Oct 2019

      - Create marketing content for events hosted in the working space, including social media content, email marketing, and description of the events.- Distribute the content and publish it across multiple channels, including Facebook, Instagram, and LinkedIn

    • Egypt
    • Advertising Services
    • 1 - 100 Employee
    • Creative Intern
      • Jul 2019 - Aug 2019

      - Created the concept of an ad campaign for the Digital Wallet of (بنك القاهرة Banque du Caire). - Worked with the creative team on ads for many brands including: * Huawei EG * Export development bank of Egypt - Created the concept of an ad campaign for the Digital Wallet of (بنك القاهرة Banque du Caire). - Worked with the creative team on ads for many brands including: * Huawei EG * Export development bank of Egypt

    • Arabic Content Writer
      • Oct 2018 - Dec 2018

      Wrote five high engaging articles: • How to increase your Income • Take your notes • Speak English seamlessly • Increase your monetary intelligence • Constraints face every Self-Learner Wrote five high engaging articles: • How to increase your Income • Take your notes • Speak English seamlessly • Increase your monetary intelligence • Constraints face every Self-Learner

    • Egypt
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Marketing Specialist
      • Aug 2018 - Nov 2018

      - Create a Complete Marketing Plan for "Estashara" service- Supervise the execution of the new pricing strategy according to the marketing plan.- Create the draft for the new Brand name of "Estashara"("Medicobot" then).

    • Marketing Intern
      • Jun 2018 - Jul 2018

      - Conduct a full Market Research of the Egyptian online medical consultation market. The research included:• Market Size and Competition reports and data.• Questionnaires for both current customers and potential customers and doctors (Suppliers) to capture market insights.- Analyze the research data to determine:• The new pricing strategy.• The degree of satisfaction of both suppliers and customers.• The points of differentiation and their relative importance from the customer perspective.• The customer's motivation to use the service.• The most effective strategy to compete in the market.

Education

  • AUC - School of Continuing Education
    Career Certificate, Marketing/Marketing Management
    2017 - 2018
  • Benha University
    Bachelor of Business Administration - BBA, Business/Commerce, General
    2015 - 2019

Community

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