Experience

AlMawashi

• Kuwait
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Business Development Manager

  • Jan 2017 - Present

   Understanding the value drivers of the business and identifying profitable commercial opportunities to grow revenue and market share.  Leading/coaching the sales team (in future) to manage/serve customers (existing and new), thereby improving turnover and profitability.  Undertaking market research and analysis (through our sales team or third party reports), and producing business plans/recommendations (including all associated costs and forecasted revenue for the business), to ensure that all business development opportunities (new products and markets) are optimized.  Representing the company externally e.g. at networking events, conferences and exhibitions to enhance and strengthen the company’s profile and optimize all business development opportunities.  Developing and leading all commercial activities of the business.  Developing and implementing an innovative, growth focused commercial strategy, focusing primarily on launching Al Mawashi products in UAE. Liaising with Al Mawashi head quarter in Kuwait about the annual marketing support needed from their side, and in which channels will be sepnd. Coaching the sales team how to keep track of the international happenings so as to accurately predict the trends of the market.



FMCG

• Business Development Manager

  • Feb 2012 - Dec 2016



National Food Products Company / Oasis water, Lacnor juice, Milco dairy

• National Key Accounts Manager

  • Apr 2007 - Nov 2011

  - Manage the Channel efficiently in order to maximize business opportunities and to translate the Department's Business Plan into a feasible action plan.- Manage the Key Accounts Sales Team in order to meet budget expectation.- Monitor the execution of the approved Business Plan in all areas / outlets (routing, manpower and visit schedules etc.)- Set the yearly sales budget for department with the assistance of CDMs.- Allocate sales targets for the Key Accounts department as per the pre-approved business plan.- Improve customer relations by understanding the business sentiments and anticipating future needs and requirements. - Assist the S&D Director in the preparation of Feasibility Studies for Key Accounts related project in the Sales Department.



Malitab / BAT

• Trade Marketing Representative

  • Dec 2004 - Apr 2007

  -Managing supply chain and achieving availability, targets and optimal stock levels.- Securing in-store communication, brand visibility and product presence which are superior to competition.- Identifying internal and external opportunities for point of sales materials and taking advantage of then to expand company's market share- Responsible of updating all point of sales materials ensuring that all company material is carried and maintained in excellent condition. -Managing supply chain and achieving availability, targets and optimal stock levels.- Securing in-store communication, brand visibility and product presence which are superior to competition.- Identifying internal and external opportunities for point of sales materials and taking advantage of then to expand company's market share- Responsible of updating all point of sales materials ensuring that all company material is carried and maintained in excellent condition.