Experience

EBTL Shop

• Saudi Arabia
• Retail Apparel and Fashion
• 1 - 100 Employee

• Co-Founder

  • 2022 - Present

  - Creating innovative product ideas that align with our brand mission - Overseeing the product design and development process from conception to launch - Collaborating with the marketing team to create effective product campaigns - Ensuring the highest quality products are delivered to our customers by implementing strict quality control measures. - Creating innovative product ideas that align with our brand mission - Overseeing the product design and development process from conception to launch - Collaborating with the marketing team to create effective product campaigns - Ensuring the highest quality products are delivered to our customers by implementing strict quality control measures.



Albayt Textiles

• Saudi Arabia
• Retail Apparel and Fashion

• Co-Founder

  • Feb 2018 - May 2023

  - Developing and implementing business strategies to drive sales and revenue growth. - Conducting market research and analyzing customer needs to ensure that the company's products meet the requirements of the target audience. - Overseeing the production process to ensure that the company's products meet quality standards and are delivered on time. - Managing the company's finances, including budgeting, forecasting, and financial analysis. - Building and maintaining relationships with suppliers and distributors to ensure a reliable supply chain. - Spearheaded the establishment of a pioneering textiles and fabrics trading and manufacturing company, overseeing the production and manufacturing of fabrics such as Ihram, towels, linen, and uniforms. - Successfully established the first factory for fabrics and woven products in Makkah province, boasting a substantial annual capacity of 85 tons. - Led strategic acquisitions of major corporates and retailers across Saudi Arabia, including Shayaka, Version, and Lagarde, expanding the market reach of Albayt products. - Drove international growth by securing acquisitions with prominent Hajj/Umrah companies in the United Kingdom, United States, Malaysia, and Algeria, particularly for Albayt Ihram clothing. - Fostered collaborative partnerships with multiple governmental entities, including Saudi Airlines and the Ministry of Hajj and Umrah, to develop joint business plans and enhance Ihram distribution efforts. Show less



برنامج خدمة ضيوف الرحمن | Pilgrims Experience Program (PEP)

• Saudi Arabia
• Government Administration
• 1 - 100 Employee

• Governance and Strategy Manager

  • Apr 2022 - Dec 2022

  - Developing and implementing a new strategy and governance model for Hajj and Umrah post-2022, including coordination with sector stakeholders. - Conducting microeconomic analysis to assess the current state of the sector, including enablers, impact, operations, supply/demand, fiscal aspects, and benchmarking analysis and case studies. - Establishing and building a new strategy and governance model for the development of Islamic historical sites, in collaboration with sector stakeholders. - Creating a comprehensive master plan for Hajj and Umrah initiatives based on the newly established strategy, aligning it with the program delivery plan to achieve long-term key performance indicators (KPIs) and key performance targets (KPTs). Show less



Royal Commission for Makkah City & Holy Sites

• Saudi Arabia
• Government Administration
• 100 - 200 Employee

• Governance Manager

  • Sep 2021 - Mar 2022

  - Developed and designed a comprehensive governance model and framework for the Makkah City Royal Committee's Makkah Housing project (Homestays/Hotels). - Established effective communication processes and protocols to facilitate seamless coordination among stakeholders, including owners, involved parties, 32 subject matter experts (SMEs), and corporate focus groups. - Conducted a thorough current state assessment of the entire sector by analyzing over 17 documents and mandates, ensuring a holistic understanding of the stakeholders' perspectives and requirements. - Led benchmarking analyses to identify best practices and industry standards in the accommodation sector, incorporating them into the project's scope of work. - Assessed the activation process for implementing the Ministry of Interior (MOI) regulation and Ministry of Tourism (MOT) guidelines across all accommodation types while considering the Civil Service Association (CSA) requirements. Show less



Bupa Arabia

• Saudi Arabia
• Insurance
• 700 & Above Employee

• Corp-SME Marketing Manager

  • Jun 2016 - Jan 2018

  - Developed and implemented comprehensive marketing strategies targeting corporate and SME segments, resulting in increased brand awareness and customer engagement. - Executed successful event activations and digital/social campaigns, maximizing brand exposure and driving client acquisition. - Managed relationships with development, creative, and activation agencies, overseeing all financial and budgetary operations to ensure cost-effective marketing initiatives. - Developed and implemented comprehensive marketing strategies targeting corporate and SME segments, resulting in increased brand awareness and customer engagement. - Executed successful event activations and digital/social campaigns, maximizing brand exposure and driving client acquisition. - Managed relationships with development, creative, and activation agencies, overseeing all financial and budgetary operations to ensure cost-effective marketing initiatives.



The Pilgrims Of Arab Countries Co.

• Saudi Arabia
• Hospitality
• 1 - 100 Employee

• Pilgrims Catering/Housing Manager

  • Oct 2008 - Oct 2016

  - Managed relationships and supply chain within the organization for catering and accommodation services during the Hajj season for 8 seasons, spanning over 2 months each, in Makkah, Saudi Arabia. - Oversaw the quality and efficiency of services provided to guests within Zone 1 in Mina, ensuring high standards were maintained. - Prepared and submitted comprehensive reports and recommendations to enhance the organization's services and products for guests. - Effectively assigned tasks among the work team, considering their capabilities, geographical challenges, and the cultural backgrounds of the guests. - Demonstrated strong leadership skills and utilized effective communication to coordinate with stakeholders and ensure smooth operations. Show less



Abudawood Group

• Saudi Arabia
• Wholesale
• 500 - 600 Employee

• Key Account Unit Manager

  • Jan 2015 - Jun 2016

  - Handled and implemented strategic initiatives for all P&G, Clorox & PepsiCo products.- Developed and maintained productive relationships with key personnel in assigned customer accounts, fostering trust and collaboration.- Coordinated the involvement of company personnel, including support, service, and management resources, to meet account performance objectives and exceed customer expectations.- Met and exceeded assigned targets for profitable sales volume and strategic objectives, leading to the achievement of growth targets.- Proactively assessed, clarified, and validated customer needs on an ongoing basis, ensuring a deep understanding of their requirements.- Successfully achieved monthly targets while strategically planning joint promotions with customers, driving revenue growth and market expansion.- Led a team consisting of three Head Office category managers and thirteen Store section managers, providing guidance and mentoring to optimize their performance and drive organizational success. Show less

• Category Manager

  • Apr 2014 - Jan 2015

  - Managed and executed strategic initiatives for Hair Care brands (H&S, Pantene, Herbal Ess, Pert & Wella) with a monthly business value exceeding SR 4 Million.- Achieved a record market share of 52%, surpassing the previous year by 8 percentage points.- Led customer growth by an impressive +108% compared to the previous year (CY14).- Responsible for setting and achieving monthly targets, planning joint promotions with customers, and ensuring the successful implementation of display and fundamentals in 204 outlets across the kingdom.- Conducted monthly and weekly category analysis, tracking category progress, monitoring competition, and identifying potential opportunities.- Utilized superior skills in designing winning portfolio initiatives to drive business growth and maintain excellence in hair care products. Show less

• Category Manager

  • Oct 2013 - Apr 2014

  - Managed and grew monthly businesses worth over SR 4 Million while developing winning strategies for SR 42 Million businesses in the Fabric & Home Care Products category.- Achieved a remarkable market share growth of +4.5 share points, reaching a record-high of 89.9% in the laundry market during FY14/15.- Led a positive sell-in index by an impressive +146% for laundry brands throughout FY14/15, driving substantial sales growth and brand recognition.- Spearheaded the Fabric Softener Category (Downy) to become the market leader with a commanding 51% market share, setting a new benchmark for the category. Show less

• In-Store Section Manager

  • Jan 2013 - Oct 2013

  - Managed and supervised 18 stores for Panda Retailer, overseeing product availability, shelving, pricing, and promotions to optimize sales and customer satisfaction.- Led the launch of P&G and Clorox products in Panda Saudi, successfully executing branded and unbranded activities in Jeddah city stores.- Implemented in-store fundamentals such as Shelf Share, Visibility & Availability, and Display execution to enhance product visibility and drive sales.- Oversaw a team of 19 In-store Section Managers, providing guidance and support to achieve company targets across Panda stores.- Developed a business store scorecard to track the movement of Clorox and P&G SKUs, enhancing the section managers' awareness and enabling strategic decision-making. Show less



Saudia Aerospace Engineering Industries (SAEI)

• Saudi Arabia
• Airlines and Aviation
• 700 & Above Employee

• Planning Manager - COOP Training

  • Jun 2012 - Jan 2013

  - Managed planning operations in the Maintenance Department, overseeing all aspects of scheduling, resource allocation, and task prioritization. - Developed and implemented efficient maintenance plans to optimize aircraft performance and ensure compliance with safety standards. - Managed planning operations in the Maintenance Department, overseeing all aspects of scheduling, resource allocation, and task prioritization. - Developed and implemented efficient maintenance plans to optimize aircraft performance and ensure compliance with safety standards.