Experience

Magicpharma

• Egypt
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• New Products Planning Manager

  • Jan 2023 - Present

• Brand Manager& New Products Planning Manager

  • Mar 2022 - Jan 2023

• Urology Brand Manager

  • Feb 2019 - Apr 2022

  Launching and managing magicpharma Urology portfolio for almost 2 years with the following core responsibilities:• Developing and structuring magicpharma urology specialty care team• Planning and execution of magicpharma Urology promise& franchise ambition• Analyzing target urology markets, customers’ insights and define opportunities • Developing assigned brands’ business plans in light of comprehensive understanding of target markets, customers’ beliefs, attitudes and brands’ essence• Setting brand strategy; style guides, guidelines, brands’ UVP, USP, tone of voice and brands’ ambition• Adapting assigned brands’ strategy for target markets with clear and competitive STP• Execution of all communications through multi-channel marketing modules• Managing target communities KOLs& TLs to build sustainable brands’ equity• Create assigned brands’ scientific board and ambassadors• Designing brands’ medical& marketing modules and conducting all needed internal or external trainings for field force or defined stakeholders respectively• Preparing contingency plans for assigned brands to overcome threats and maintain positive P&L specially with Post COVID-19 eraMilestones:• 2 Launches in Urology market (Urinary incontinence market& BPH market) with proven record of success in highly competitive many players’ markets• Designing magicpharma Urology medical& marketing module for assigned brands• + 400 hours of trainings& workshops (on face to face and virtual basis)Extra miles:• Leading corporate branding task force and successfully developing magicpharma corporate style guide (brand book), new packaging design guidelines, company profile& corporate website• Taking major part in planing and execution of Vitabiotics Egypt B2B and B2C programs and collaborations• Taking major part in planning and execution of “Rehlet Hamel” digital program of Pregnacare; UK’s no.1 prenatal and pregnancy supplement on Vitabiotics official social platforms Show less

• Brand Manager

  • Feb 2017 - Jan 2019

  Launching and managing magicpharma portfolio for +2 years with the following core responsibilities:• Analyzing target markets, customers’ insights and define opportunities • Developing assigned brands’ business plans in light of comprehensive understanding of target markets, customers’ beliefs, attitudes and brands’ essence• Setting brand strategy; style guides, guidelines, brands’ UVP, USP, tone of voice and brands’ ambition• Adapting assigned brands’ strategy for target markets with clear and competitive STP• Execution of all communications through multi-channel marketing modules; offline to online, ATL, BTL, B2B& B2C• Managing target communities KOLs& TLs to build sustainable brands’ equity and shape desired mindsets• Designing brands’ medical& marketing modules and conducting all needed internal or external trainings for field force or defined stakeholders respectively• Preparing and monitoring brands’ campaigns with regular assessments VS competition to improve performance and drive growing ROI• Preparing contingency plans for assigned brands to overcome threats and maintain positive P&L• Managing all involved vendors or suppliers and do all needed procurement Milestones:• 3 Launches in 2 different markets; Gynecology and general medicine with proven record of success in highly competitive many players’ markets (2 gynecological anti-infective brands& 1 anti-gout brand)• 2 Relaunches in general medicine markets (1 oral antibiotic& 1 anti-insomnia brand)• 5 medical& marketing modules for assigned brands• + 500 hours of trainings& workshopsExtra miles:• Taking major part in planing and execution of Vitabiotics Egypt corporate responsibility programs and collaborations • Art direction of magicpharma major corporate enterprises, events and strategic campaigns Show less

• Product Marketing Associate

  • Jan 2016 - Jan 2017

• First Line Manager

  • Nov 2014 - Dec 2015



Rameda Pharmaceuticals

• Egypt
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Medical Representative

  • Jun 2011 - Sep 2014



HI Pharm

• Medical Representative

  • Jan 2010 - Apr 2011



AB 1 Pharmaceutical

• Medical Representative

  • Nov 2007 - Dec 2009