Experience

Chat Ergo Bot | Conversational AI Marketing 🤖💬

• Spain
• IT Services and IT Consulting
• 1 - 100 Employee

• Early-Stage CEO and Co-Founder

  • Feb 2021 - Present

  Valencia/València, Comunidad Valenciana / Comunitat Valenciana, España Serving as the CEO and Co-Founder of an early-stage startup, Chat Ergo Bot, I find myself navigating a diverse array of responsibilities in both hands-on and strategic roles. My journey is a fusion of visionary leadership and practical execution in multiple domains of digital marketing. My day-to-day roles involve hands-on involvement in SEM, SEO, and social media campaigns, where I design, implement, and manage strategies. In the realm of conversational marketing, I take the helm in… Show more Serving as the CEO and Co-Founder of an early-stage startup, Chat Ergo Bot, I find myself navigating a diverse array of responsibilities in both hands-on and strategic roles. My journey is a fusion of visionary leadership and practical execution in multiple domains of digital marketing. My day-to-day roles involve hands-on involvement in SEM, SEO, and social media campaigns, where I design, implement, and manage strategies. In the realm of conversational marketing, I take the helm in crafting engaging chatbots that revolutionize online customer interactions. When it comes to paid search and media, I dive deep into tactical planning and execution of our advertising efforts, driving online traffic, and boosting brand visibility. I also direct product management, aligning development with market trends, customer needs, and strategic objectives. Alongside these tasks, I collaborate with an array of talented freelancers and employees, fostering a dynamic and productive work environment. Together, we handle client relationships, public relations, and web development efforts. In a nutshell, my multifaceted role at Chat Ergo Bot integrates strategic foresight, hands-on expertise, and team collaboration, synergizing technology and marketing to drive our business forward in the competitive landscape of AI. Show less



onSEO Marketing | Performance, Search & Conversational Marketing

• Spain
• Advertising Services

• Performance & Search Marketing Specialist

  • Oct 2016 - Present

  Oxford, Inglaterra, Reino Unido As a Search Engine Marketing Consultant of my freelance company, onSEO Marketing, I channel my expertise to help brands thrive on Google and Bing through comprehensive search marketing strategies, including SEO, Paid Search (SEM - Performance), and WPO. What sets me apart from the crowd is my unique approach drawn from my extensive agency experience. I strive to create and execute web experience strategies in line with your holistic vision and key business objectives, extending my aid in… Show more As a Search Engine Marketing Consultant of my freelance company, onSEO Marketing, I channel my expertise to help brands thrive on Google and Bing through comprehensive search marketing strategies, including SEO, Paid Search (SEM - Performance), and WPO. What sets me apart from the crowd is my unique approach drawn from my extensive agency experience. I strive to create and execute web experience strategies in line with your holistic vision and key business objectives, extending my aid in optimizing your digital workflows. Here's a glimpse of my satisfied clients and what I've achieved for them: ⤜ MOBS Design (10.2018 - 03.2019): In the high-stakes US fashion e-commerce industry, I dove into SEO, Technical SEO, Google Ads, Merchant Centre, Microsoft Advertising, and Shopify web development. Arriving weeks before Black Friday, I swiftly took charge of Facebook campaigns and landing page development. This drive resulted in a whopping 161% YoY boost in SEO+SEM sales, marking a similar surge against the previous period. ⤜ DobleA Arquitectos (10.2016 - 07.2017): In the Spanish architecture market, my focus on SEO, Technical SEO, web development (Joomla and from scratch), and content creation led to a 92% uptick in qualified leads compared to the prior period. ⤜ SINTRA Energía (10.2016 - 07.2017): Operating in the Spanish construction and sustainable energy sector, my work in SEO, Technical SEO, and web development (Joomla and from scratch) drove a 24% boost in qualified leads from the previous period. ⤜ Summertown St. Margaret’s Neighbourhood Forum (05.2014 - 09.2014): Within the UK's urban development industry, my primary responsibility was WordPress web development. ⤜ Ads Creative Solutions (05.2014 - 09.2014): Serving the UK's advertising industry, my key role was in web development from scratch Show less



dentsu

• Japan
• Advertising Services
• 700 & Above Employee

• Global Automation & Tech Lead

  • Oct 2019 - Dec 2020

  Londres, Inglaterra, Reino Unido As the Global Automation and Tech Lead at Dentsu International, my role was characterized by a blend of innovation, strategy, and efficiency. I pioneered the revamp of workflows, championed best practices in governance, and maintained the highest standards of digital hygiene through regular audits and updates. A personal achievement that I am particularly proud of is the independent development of 'SHERPA Inspector'. This tool, which I crafted single-handedly in response to a… Show more As the Global Automation and Tech Lead at Dentsu International, my role was characterized by a blend of innovation, strategy, and efficiency. I pioneered the revamp of workflows, championed best practices in governance, and maintained the highest standards of digital hygiene through regular audits and updates. A personal achievement that I am particularly proud of is the independent development of 'SHERPA Inspector'. This tool, which I crafted single-handedly in response to a network-wide need, is an accurate Cross-Engine SERP Checker designed for both SEO and Paid Search, streamlining the procurement of localized Search Engine Result Pages (SERPs) across various search engines. My collaborative work with Google and Bing representatives proved essential in enhancing our paid search workflows and subsequently improving our clients' performance metrics. We were among the early adopters and testers of cutting-edge innovations including the Hagakure structure for account organization, Responsive Search Ads (RSAs), In-Market Audiences, Real-Time Bidding strategies, among others. One of the cornerstone tasks of my role involved coding and creating connections through APIs to efficiently integrate a suite of third-party software, including Tableau, Marin, Google Ads, Bing Ads, SA360, Supermetrics, Google Workspaces, Google Analytics, Google Looker Studio, Google Search Console, SEMrush, and more. This critical integration work was targeted at maximizing operational efficiency and ensuring data accuracy. An integral part of my role was to train the team on these new developments and industry best practices, reinforcing a culture of continuous learning and improvement, and enabling our organization to stay at the forefront of the industry. In summary, my role was a dynamic blend of strategic leadership, hands-on implementation, robust governance, digital hygiene management, industry collaboration, and fostering a culture of continuous learning and improvement. Show less



dentsu X

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Paid Search Marketing Account Manager @ Square & Apple

  • Aug 2019 - Dec 2020

  London, United Kingdom As the Paid Search Marketing Account Manager at Dentsu X and iProspect, I was given the opportunity to manage and oversee high-profile accounts such as Square, an American fintech firm founded by Twitter's Jack Dorsey, and Apple, one of the big four tech companies. My responsibilities were diverse, ranging from leading SEM campaigns, mentoring a multi-skilled team, to fostering strong client relationships. With Square, my focus was on enhancing B2B Marketing for the UK market, while for… Show more As the Paid Search Marketing Account Manager at Dentsu X and iProspect, I was given the opportunity to manage and oversee high-profile accounts such as Square, an American fintech firm founded by Twitter's Jack Dorsey, and Apple, one of the big four tech companies. My responsibilities were diverse, ranging from leading SEM campaigns, mentoring a multi-skilled team, to fostering strong client relationships. With Square, my focus was on enhancing B2B Marketing for the UK market, while for Apple, I handled Global B2C Marketing operations. My team, based in London, was an international, diverse group of three, each bringing unique skills to the table. A crucial part of my role involved close collaborations with the SEO and data teams. Together, we innovated tracking templates, improved data visualization capabilities, and worked closely with Square's Silicon Valley engineering team to elevate our tracking across all agency-owned divisions, including Paid Media, SEO, Radio, Programmatic, and TV. This collaboration resulted in significant improvements in our clients' performance. I led automation initiatives that included the development of scripts for Google Ads and Google Sheets, which enhanced pacing and data visualization through Looker Studio, and automated commentary based on data fluctuations. Key achievements during this tenure include: ⤜ Ascending to the position of Automation leader at Dentsu International, and innovating workflows across the network. ⤜ Delivering consistent QoQ and YoY growth for the Square account, and achieving peak performance within two months. ⤜ Enhancing ROI by 35% during my tenure on the Le Creuset global account. ⤜ Recognition as one of the '2019 London Stars' by the PPC Community at Dentsu. ⤜ Receiving nominations for the 'Constructive Rebellion' Award, and the 2019 Dentsu X 'New Starter of the Year' Award. ⤜ Being offered a job promotion in acknowledgment of my unwavering dedication and significant contributions. Show less



PHD

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Paid Search Marketing Account Planner @ Unilever & Upfield

  • Aug 2017 - Sep 2018

  London, United Kingdom As a Paid Search Marketing Account Planner at Resolution Media, a part of PHD Media Worldwide, my role centered on the strategic management of Paid Search (SEM - Performance) campaigns and fostering robust client relationships. My account responsibilities spanned prominent clients such as Unilever & Upfield across key EMEA markets (both B2B and B2C Marketing). My role went beyond the usual mandate, extending to executing SEO and WPO audits and providing Google Analytics and Google Ads… Show more As a Paid Search Marketing Account Planner at Resolution Media, a part of PHD Media Worldwide, my role centered on the strategic management of Paid Search (SEM - Performance) campaigns and fostering robust client relationships. My account responsibilities spanned prominent clients such as Unilever & Upfield across key EMEA markets (both B2B and B2C Marketing). My role went beyond the usual mandate, extending to executing SEO and WPO audits and providing Google Analytics and Google Ads Scripts support across US and EMEA markets. My role also extended to the development and delivery of training sessions on SEO and Google Ads scripts to colleagues, including senior members. Key achievements during this tenure include: ⤜ Dramatically improving the YoY performance of my key market while maintaining the same budget, a feat that secured my position as the best EMEA market improver. ⤜ Identifying and promptly rectifying a significant technical issue between Google bots and one of our global brands that had been causing campaign disapprovals globally. ⤜ Successfully leading the transition of Unilever campaigns from manual to Real-Time Bidding strategies, thereby harnessing the potential of AI for superior performance outcomes. ⤜ I executed an automated ecosystem across all EMEA markets and streamlined presentations by synthesizing data from Google Sheets, SA360, Google Analytics, and Microsoft Ads. ⤜ Initiating and leading successful experiments across all EMEA markets, including a pivotal one that demonstrated the benefits of using Google Ads directly over SA360. ⤜ Being selected to participate in prestigious events like Google's AI Hackathon and the Google Ads Scripts event. These selections not only demonstrated my expertise but also provided opportunities to contribute to the global strategy. ⤜ Earning the accolade of Employee of the Month (03/2018) for my exceptional hard and soft skills, followed by a job promotion offer in recognition of my contributions. Show less



OISE Language Masterclass

• United Kingdom
• Education Administration Programs
• 1 - 100 Employee

• Technical Digital Marketing Manager

  • Sep 2015 - Sep 2016

  Oxford, United Kingdom As the Technical Digital Marketing Manager at OISE Language Masterclass, my role covered a broad spectrum of responsibilities including SEO, Paid Search (SEM), Paid Media, eCommerce, email marketing, analytics, web development and design, and reputation management. In this position, I led and managed a multi-skilled team of 10 international professionals, catering to the EMEA, US, and Brazil markets from our worldwide HQ in Oxford. We dealt with both B2B and B2C marketing strategies, and… Show more As the Technical Digital Marketing Manager at OISE Language Masterclass, my role covered a broad spectrum of responsibilities including SEO, Paid Search (SEM), Paid Media, eCommerce, email marketing, analytics, web development and design, and reputation management. In this position, I led and managed a multi-skilled team of 10 international professionals, catering to the EMEA, US, and Brazil markets from our worldwide HQ in Oxford. We dealt with both B2B and B2C marketing strategies, and I had a hands-on approach to all these areas. I maintained a direct line of communication with the Head of Marketing, CEO, and Board of Directors, regularly presenting them with status updates, strategic insights, and performance evaluations of our ongoing marketing initiatives and projects. I rapidly ascended as the go-to authority on all matters related to digital within the company, becoming a trusted resource for schools and acquisition offices worldwide. During my tenure, some of my major achievements were: ⤜ Enhancing the overall business performance year on year within the same budget, resulting in a 24% rise in digital revenue, a 35% increase in eCommerce revenue, a 50% boost in qualified digital leads, a 33% growth in traffic, a 400% improvement in SEM CTR, a 50% surge in email open rates, and a 10-point augmentation in domain authority. ⤜ Cutting down on unnecessary costs by eliminating inefficient partners, augmenting in-house skills via a rigorous internal training program. This not only boosted team motivation and involvement but also significantly improved our overall performance. ⤜ I initiated the multi-platform hashtag #beOISE to improve brand awareness and engagement across our digital platforms. ⤜ Our commitment to providing excellent service was recognized when OISE Language Masterclass was awarded the "Trusted Merchant" title by Feefo. An integral part of my role entailed establishing and nurturing partnerships, often necessitating international travel.

• Webmaster

  • Oct 2014 - Sep 2015

  Oxford, Reino Unido As a Webmaster at OISE Language Masterclass, I managed to transform a personal passion into a flourishing career. With diverse responsibilities across multiple digital domains such as SEO, Paid Search (SEM), Paid Media, email marketing, web analytics, web development, web design, and reputation management, I laid a robust foundation for my future endeavors. Noteworthy accomplishments during this tenure include: ⤜ Spearheading the implementation of a systematic KPI tracking and… Show more As a Webmaster at OISE Language Masterclass, I managed to transform a personal passion into a flourishing career. With diverse responsibilities across multiple digital domains such as SEO, Paid Search (SEM), Paid Media, email marketing, web analytics, web development, web design, and reputation management, I laid a robust foundation for my future endeavors. Noteworthy accomplishments during this tenure include: ⤜ Spearheading the implementation of a systematic KPI tracking and reporting system. By making each marketing team member accountable for their specific area, we saw a boost in motivation, engagement, and overall performance improvement. ⤜ Assuming control of the brand's digital footprint, unifying and streamlining our presence across all platforms and markets. This strategic move bolstered brand visibility, awareness, and reputation. ⤜ Leveraging state-of-the-art trends to transform the design and execution of our email marketing campaigns. This involved incorporating elements such as responsive design, animations, segmentation, personalization, and automation. These strategic updates notably improved our delivery, open, and engagement rates. ⤜ Independently undertaking the design, development, and migration of our corporate websites - catering to eight markets in six different languages. By leveraging innovative trends of the time, such as fast web, responsive design, SEO-friendly features, eCommerce capabilities, user-friendly interfaces, effects, and background videos, I dramatically improved website performance and outcomes. ⤜ In collaboration with the audiovisual team, I spearheaded model video shoots for our digital advertising campaigns. This creative endeavor added a fresh and engaging dimension to our marketing efforts. My dedication, skills, and unique contributions were recognized when I was promoted to the position of Technical Digital Marketing Manager in under a year, marking an impressive milestone in my digital career.