Iban Arrizabalaga
B2B Digital Specialist at LeftArrow- Claim this Profile
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Bio
Experience
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LeftArrow
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Spain
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Advertising Services
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1 - 100 Employee
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B2B Digital Specialist
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Mar 2023 - Present
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PayFit España
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Spain
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Information Technology & Services
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100 - 200 Employee
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Sales Development Representative | SMB & Mid Market | SaaS Industry - PayRoll & HR Automation
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Jul 2022 - Mar 2023
PayFit is one of the fastest-growing startups in Europe today. Founded in 2016 in Paris with an excellent track record to date, it is a SaaS payroll and HR management application that aims to accompany companies in their digital transformation, automating the different processes and offering an innovative and intuitive space for both administrators and employees. In Spain, more than 500 companies have already digitised their labour management and taken a further step towards digitalisation. 🏆 PayFit was part of the global top 100 FinTech companies in 2017 according to a KPMG report and has been recognised by LinkedIn as the best startup to work for in France in 2018. As SDR Outbound, my responsibilities are: - Detect and qualify potential customers through an outbound search (LinkedIn, LinkedIn Sales Navigator). - Qualify prospects by analysing their level of interest and discover if there is a real business opportunity. - Work together with the Sales and Marketing team to propose new lead acquisition strategies and identify the best potential companies. - To raise awareness of the PayFit platform and service through different channels and strategies: Linkedin, mailing, cold calling, and Video (Loom). - Pipe management (SalesForce). - Onboarding of new team members (SalesForce Training / Onboarding Academy). Tools used: - Salesforce - Outreach - LinkedIn - LinkedIn Sales Navigator - Cognism - Apollo.io - Vidyard - Loom - Hunter - Notion Show less
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Bostnan
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Spain
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Advertising Services
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1 - 100 Employee
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International Digital Sales
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Sep 2021 - Feb 2022
International Digital Sales: - Guidance in the strategic, technical & tactical analysis of our B2B clients, reducing their commercial costs. - Glocal (Global + Glocal): Adaptation to the markets and their channels without losing the essence of the international expansion and branding. - Digitalisation of the processes of capturing and achieving sales centralized from the headquarters for optimal traceability, control & monitoring aligned with digital marketing strategy. - Inbound and Outbound digital marketing for the proper propagation of the message to specific targets and markets. Product owner: - Within the SCRUM methodology, be responsible for the control and monitoring of our clients' Business web process, from architecture to web development and SEO optimization. Digital marketing technician: - Nurturing, measuring & supporting the digital communication channels that our B2B clients want. Show less
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SALTO Systems
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Spain
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Appliances, Electrical, and Electronics Manufacturing
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500 - 600 Employee
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Marketing Technician
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Sep 2020 - Aug 2021
As part of the SALTO Spain Business Unit, I am responsible for the develop, manage and follow up the different marketing tools to increase the awareness and presence of the SALTO brand in Spain in their respective channels, projects and clients in line with SALTO´s corporate strategy adapting it to the national market (Spain). -Implementation of Salesforce tool for projects for Spain and its subsequent development in the CRM for the "awarding" to a salesperson for its management. -CRM management in the following aspects: A)Lead enrichment: digital campaigns, calls, events etc... B) Account management: new and existing with their respective opportunities C) Reporting and corresponding analysis and measurement of KPIs. -Adaptation and translations of SALTO's technical-commercial material (datasheets, press releases, presentations and web content). -Support in the training program for own staff and partners. -Coordinate content generation for channels and target audiences. -Coordinate the media plan with external agents to expand the brand's presence throughout the country. -Coordinate and monitoring the digital marketing campaigns. -Maintenance, creation and generation of SALTO's strategic reference list in Spain -Organization of Fairs and Events. Show less
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Nestlé
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Switzerland
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Food and Beverage Services
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700 & Above Employee
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Digital Lead - Nescafé & Maggi
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Aug 2019 - Jul 2020
Digital executive for both brands. Support the digital champion in the management of Nescafé Central and West African region’s digital & social media assets in collaboration with the brand teams and external agencies.Gather relevant content from the global Nescafé Content Hub & propose new digital material for adoption in brand campaigns, manage the content calendars for ongoing campaigns.Aid in regular tracking and reporting of campaign KPIs with guidance from the business team with a focus on implementing Metrics that Matter KPIs for digital.Assist in streamlining the brand’s message across all CWAR countries (priority to key clusters), ensuring a consistent and approved brand look (Paid, Owned & Earned Media). Show less
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Digital intern in Nescafé
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Dec 2018 - Jul 2019
• Support the digital champion in the management of Nescafé Central and West African region’s digital & social media assets in collaboration with the brand team and external agencies. • Gather relevant content from the global Nescafé Content Hub & propose new digital material for adoption in brand campaigns, manage the content calendars for ongoing campaigns. • Aid in regular tracking and reporting of campaign KPIs with guidance from the business team with a focus on implementing Metrics that Matter KPIs for digital.• Assist in streamlining the brand’s message across all CWAR countries (priority to key clusters), ensuring a consistent and approved brand look (Paid, Owned & Earned Media) Show less
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ICEX
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Spain
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International Trade and Development
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400 - 500 Employee
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International Trade Advisor at Economic and Commercial Office of Spanish Embassy, Ghana
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Dec 2017 - Dec 2018
• Analized Markets: studied foreign trade data/statistics spotting business opportunities in the target market. • Represented comercially: sale, attended to meetings and promoted the product / service offered by the client. .- Realized Agendas: identified, cold called, attended to meetings, represented products/services and made a commercial agenda for the interested company. • Attended to fairs: all related to energy development and made reports focusing on the possible business opportunities. • Follow-up, compilation and dissemination of the most interesting news about Ghana, Sierra Leone and Liberia. • Search, follow-up, compilation and dissemination of tenders to be offered in Ghana, Sierra Leone and Liberia. Show less
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DONOSTI GIPUZKOA BASKET 2001 SKE SAD
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Spain
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Spectator Sports
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1 - 100 Employee
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CATERING COORDINATOR
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Sep 2017 - Jan 2018
For the basketball games and events that our catering service was needed: • Staff manager of 16 people • Stock and cash management and direct relationship with suppliers. • Workflow management and coordination of personnel teams and time management. • Internal management Control: planning, tactical and operational analysis. For the basketball games and events that our catering service was needed: • Staff manager of 16 people • Stock and cash management and direct relationship with suppliers. • Workflow management and coordination of personnel teams and time management. • Internal management Control: planning, tactical and operational analysis.
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GIPUZKOA BASKET CLUB S.A.D.
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San Sebastian
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Administrative
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Aug 2017 - Sep 2017
-membership recruitment for the following season -Customer service -Administrative tasks and reports -membership recruitment for the following season -Customer service -Administrative tasks and reports
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Arista
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Advertising Services
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1 - 100 Employee
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Web developer intern
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May 2017 - Jun 2017
Content creation and uploading of information on the web. -Skills: HTML, PHP, CSS and Wordpress -Responsives test for the different webs Content creation and uploading of information on the web. -Skills: HTML, PHP, CSS and Wordpress -Responsives test for the different webs
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Mundarro kirol elkartea- La salle Donostia
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Astigarraga, Gipuzkoa
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Coach
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2007 - May 2017
Basketball coach in different training categories of the club where I had progressed both professionally and personally. I have developed skills such as internal and external communication, planning and techniques and tactics management for the target sets. Basketball coach in different training categories of the club where I had progressed both professionally and personally. I have developed skills such as internal and external communication, planning and techniques and tactics management for the target sets.
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DONOSTI GIPUZKOA BASKET 2001 SKE SAD
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Spain
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Spectator Sports
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1 - 100 Employee
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CATERING COORDINATOR
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Oct 2015 - Jul 2016
For the basketball games and events that our catering service was needed: • Staff manager of 16 people • Stock and cash management and direct relationship with suppliers. • Workflow management and coordination of personnel teams and time management. • Internal management Control: planning, tactical and operational analysis. For the basketball games and events that our catering service was needed: • Staff manager of 16 people • Stock and cash management and direct relationship with suppliers. • Workflow management and coordination of personnel teams and time management. • Internal management Control: planning, tactical and operational analysis.
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URGO Group
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France
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Pharmaceutical Manufacturing
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200 - 300 Employee
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Product Manager Assistant
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Dec 2015 - Jun 2016
Implementation of promotion and communication plans and market analysis. Stock analysis with sales forecast. Operational management of product ranges. Management and updating of the web and brand’s social medias Implementation of promotion and communication plans and market analysis. Stock analysis with sales forecast. Operational management of product ranges. Management and updating of the web and brand’s social medias
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FAMOUS FRIENDS SL
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Madrid Area, Spain
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Digital marketing technician
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Apr 2015 - Sep 2015
Developing and management of online store: optimization and technical support. Positioning SEO and online communication in addition to other support in the area of marketing. Content elaboration and advertising on social media. Developing and management of online store: optimization and technical support. Positioning SEO and online communication in addition to other support in the area of marketing. Content elaboration and advertising on social media.
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Howards Storage World España
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Spain
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Retail
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1 - 100 Employee
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Digital Marketing Technician
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Feb 2014 - Aug 2014
Developing and management of online store: optimization and technical support. Positioning SEO and online communication in addition to other support in the area of marketing. Content elaboration and advertising on social media. Developing and management of online store: optimization and technical support. Positioning SEO and online communication in addition to other support in the area of marketing. Content elaboration and advertising on social media.
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DONOSTI GIPUZKOA BASKET 2001 SKE SAD
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Spain
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Spectator Sports
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1 - 100 Employee
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Marketing Assistant
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Jun 2013 - Aug 2013
Curricular practices in Administration, Marketing and Communication. Support in: • Planning Season ticket campaign and management of the renewal of season tickets and do sponsors' dossier elaboration. • Design of branding and merchandising and capture of merchandising points of sale. • Elaboration of contents for the Web page. Curricular practices in Administration, Marketing and Communication. Support in: • Planning Season ticket campaign and management of the renewal of season tickets and do sponsors' dossier elaboration. • Design of branding and merchandising and capture of merchandising points of sale. • Elaboration of contents for the Web page.
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Nando's UK & IRE
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United Kingdom
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Restaurants
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700 & Above Employee
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Kitchen porter
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Jul 2012 - Aug 2012
Cooking and preparation of all kinds of meats and harness, also cleaning and washing exhaustively in the fullest and most famous restaurant of the chain of Nando’s in United Kingdom (Covent Garden) while I was improving my English, being celebrated the Olympic Games in my stance, working under pressure. Cooking and preparation of all kinds of meats and harness, also cleaning and washing exhaustively in the fullest and most famous restaurant of the chain of Nando’s in United Kingdom (Covent Garden) while I was improving my English, being celebrated the Olympic Games in my stance, working under pressure.
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Education
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UPV/EHU
University Specialist in Internationalization in the Business World, Beint 2017, Training in Foreign Trade, International Marketing and Sales Techniques -
Zubeldia formación
Web development course, Computer programming -
Universidad Camilo José Cela
Máster, Marketing y Comunicación digital -
NEOMA Business School
International business, ERASMUS -
Deusto University
Business degree