Ian Western (MBA)
Business Development Executive at Smooth-On Inc- Claim this Profile
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Bio
Chris Colin
I worked with Ian when he ran the digital marketing campaigns for my company XiLi Mobile, LLC throughout 2015. During this time, Ian displayed a tenacity to learn and improve inside of our vertical no matter the sacrifices he had to make. Our niche inside of the extremely complex real estate technology world required a particular skill set as well as knowledge base that those outside of the industry can take years to acquire. Ian worked diligently day and night over the first few months of our campaign to truly grasp and understand every nuance available so that he could deliver the very best and most efficient marketing ideas and campaign structures possible. Not only did Ian outperform what we anticipated from him, he consistently delivered high level support and info to our entire team in order to help us achieve our goals. Ian was a pleasure to work with and his hard work, persistence, and dedication always come with a smile, which says even more about who he is as an individual. Ian would be a fantastic addition to any team, if he doesn't decide to run his own soon!
Vanessa Taylor
Ian has been a wonderful intern for Woodbine. He has shown true dedication not only to the tasks in his care, but also their intent. He has arrived each day with positivity and enthusiasm, never once shying away from a project or idea. Between his impressive drive and strong focus on digital platforms, I am positive that he will be a welcome asset to any team.
Chris Colin
I worked with Ian when he ran the digital marketing campaigns for my company XiLi Mobile, LLC throughout 2015. During this time, Ian displayed a tenacity to learn and improve inside of our vertical no matter the sacrifices he had to make. Our niche inside of the extremely complex real estate technology world required a particular skill set as well as knowledge base that those outside of the industry can take years to acquire. Ian worked diligently day and night over the first few months of our campaign to truly grasp and understand every nuance available so that he could deliver the very best and most efficient marketing ideas and campaign structures possible. Not only did Ian outperform what we anticipated from him, he consistently delivered high level support and info to our entire team in order to help us achieve our goals. Ian was a pleasure to work with and his hard work, persistence, and dedication always come with a smile, which says even more about who he is as an individual. Ian would be a fantastic addition to any team, if he doesn't decide to run his own soon!
Vanessa Taylor
Ian has been a wonderful intern for Woodbine. He has shown true dedication not only to the tasks in his care, but also their intent. He has arrived each day with positivity and enthusiasm, never once shying away from a project or idea. Between his impressive drive and strong focus on digital platforms, I am positive that he will be a welcome asset to any team.
Chris Colin
I worked with Ian when he ran the digital marketing campaigns for my company XiLi Mobile, LLC throughout 2015. During this time, Ian displayed a tenacity to learn and improve inside of our vertical no matter the sacrifices he had to make. Our niche inside of the extremely complex real estate technology world required a particular skill set as well as knowledge base that those outside of the industry can take years to acquire. Ian worked diligently day and night over the first few months of our campaign to truly grasp and understand every nuance available so that he could deliver the very best and most efficient marketing ideas and campaign structures possible. Not only did Ian outperform what we anticipated from him, he consistently delivered high level support and info to our entire team in order to help us achieve our goals. Ian was a pleasure to work with and his hard work, persistence, and dedication always come with a smile, which says even more about who he is as an individual. Ian would be a fantastic addition to any team, if he doesn't decide to run his own soon!
Vanessa Taylor
Ian has been a wonderful intern for Woodbine. He has shown true dedication not only to the tasks in his care, but also their intent. He has arrived each day with positivity and enthusiasm, never once shying away from a project or idea. Between his impressive drive and strong focus on digital platforms, I am positive that he will be a welcome asset to any team.
Chris Colin
I worked with Ian when he ran the digital marketing campaigns for my company XiLi Mobile, LLC throughout 2015. During this time, Ian displayed a tenacity to learn and improve inside of our vertical no matter the sacrifices he had to make. Our niche inside of the extremely complex real estate technology world required a particular skill set as well as knowledge base that those outside of the industry can take years to acquire. Ian worked diligently day and night over the first few months of our campaign to truly grasp and understand every nuance available so that he could deliver the very best and most efficient marketing ideas and campaign structures possible. Not only did Ian outperform what we anticipated from him, he consistently delivered high level support and info to our entire team in order to help us achieve our goals. Ian was a pleasure to work with and his hard work, persistence, and dedication always come with a smile, which says even more about who he is as an individual. Ian would be a fantastic addition to any team, if he doesn't decide to run his own soon!
Vanessa Taylor
Ian has been a wonderful intern for Woodbine. He has shown true dedication not only to the tasks in his care, but also their intent. He has arrived each day with positivity and enthusiasm, never once shying away from a project or idea. Between his impressive drive and strong focus on digital platforms, I am positive that he will be a welcome asset to any team.
Credentials
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eTIPS (Training for Intervention Procedures) On-Premise Alcohol Sales Certified
Tips AlcoholFeb, 2017- Nov, 2024 -
Hubspot Email Marketing
HubSpot AcademyJan, 2018- Nov, 2024
Experience
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Smooth-On, Inc.
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United States
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Chemical Manufacturing
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1 - 100 Employee
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Business Development Executive
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Jan 2017 - Present
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Siemens
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Germany
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Automation Machinery Manufacturing
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700 & Above Employee
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Building Automation Solutions Account Executive
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Mar 2020 - Aug 2021
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Smart Infrastructure Account Coordinator
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Jan 2019 - Mar 2020
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University of San Diego - Knauss School of Business
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United States
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Higher Education
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1 - 100 Employee
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Masters of Business Administration
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Aug 2018 - May 2020
Entrepreneurship Concentration Entrepreneurship Concentration
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SISDigital, LLC
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United States
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Advertising Services
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1 - 100 Employee
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Digital Account Executive
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Jan 2015 - Dec 2017
- Prepared & delivered comprehensive digital marketing sales/service proposals resulting in 4 new clients at $450K revenue - Responsible for developing, executing, and reporting on multi-channel marketing strategies for multiple clients industries including: health/wellness, startups, nonprofit, real estate technology, and e-commerce - Managed over $200k in paid Social Media advertising for nonprofit client - generating record # of leads at lowest cost / acquisition - Refined agency web copy, scope of work agreements, inbound marketing, content management, and analytics reporting processes Show less
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Oracle
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Technical IT Sales Consultant - Core Technology
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Dec 2013 - Dec 2014
• Completed an intensive 6-week “Sandler Method” Sales Training Program • Developed best practices and sales tactics for 13 person telemarketing force • Delivered internal and client facing product training webinars • Completed an intensive 6-week “Sandler Method” Sales Training Program • Developed best practices and sales tactics for 13 person telemarketing force • Delivered internal and client facing product training webinars
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Red Bull
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Austria
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Food and Beverage Services
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700 & Above Employee
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Motorsports Marketing Intern
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Jun 2013 - Sep 2013
• Processed quantitative MS media exposure data including TV viewership statistics, relevant digital platform metrics, attendance figures, leading endemic media reach, and total impressions • Interpreted consumer survey data to define target market attitudes, behaviors, demographics, and opportunities • Prepared comprehensive overview and comparison of USA MS “scenes” into PowerPoint presentation • Developed custom KPI tool for improved measurement of ROI for MS marketing initiatives • Coordinated Red Bull Air Force multi-channel social media strategy Show less
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Woodbine
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United States
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Marketing and Advertising
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1 - 100 Employee
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Digital Intern
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Jan 2013 - Jun 2013
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The Winston-Salem Open
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United States
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Spectator Sports
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1 - 100 Employee
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Marketing and Special Events Intern
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Jun 2012 - Nov 2012
• Coordinate production of promotional materials and event program • Design Promotional Collateral using Photoshop • Coordinate distribution of event posters, brochures, etc. • Secure all tournament entertainment (music, bands, etc.) • Responsible for securing national anthem singers • STARS program and interaction of players w/ sponsors (clinics, etc.) w/ Interns • Oversee Tournament Community Outreach • Coordinate production of promotional materials and event program • Design Promotional Collateral using Photoshop • Coordinate distribution of event posters, brochures, etc. • Secure all tournament entertainment (music, bands, etc.) • Responsible for securing national anthem singers • STARS program and interaction of players w/ sponsors (clinics, etc.) w/ Interns • Oversee Tournament Community Outreach
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Education
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2018 - 2020
University of San Diego
Master's degree, Business Administration w/ Entrepreneurship Concentration -
2009 - 2013
Wake Forest University
BS, Business and Enterprise Management -
2005 - 2009
Delbarton School
HS Diploma, HS Diploma
Community
