Experience

riverhomes - Waterside Property Specialists

• United Kingdom
• Real Estate
• 1 - 100 Employee

• Associate Director - Marine Consultancy, Land & New Homes

  • Jun 2016 - Present

  I established a new specialist division covering the more traditional brick and mortar sites, and new developments, alongside a marina consultancy. I now provide a range of consultancy services to the marina sector, covering all aspects of residential development - from conception and feasibility studies to master planning, marina design and operations management. We have successfully been instructed on several key development sites, with values upwards of £12 million.Core responsibilities include: • Provision of consultancy services and strategic advice on national marina and waterfront developments, working with government bodies and private developers• Site evaluations on both land and water-based projects, to the optimise quantum mix and long-term revenue planning.• Complete feasibility studies.• Strategic planning.• Director-led negotiations in closing and delivering new business opportunities to our retained clients.• Servicing our established database of clients - ranging from commercial and private marina operators to some of the UK’s largest landowners and investors.• Ensuring compliance and maintaining client confidentiality, in particular regards to sensitive off-market sites and related market-sensitive information. Show less

• Associate Director

  • Jul 2015 - Present

  I was responsible for the launch of the Greater London branch (Teddington) and successfully implemented a full set-up, covering everything from the initial business plan and overall strategy to recruiting and managing a strong team. I was heavily involved in marketing strategy and creating strong brand awareness. Following a successful launch, I transferred to the South West London (Putney) branch, covering Barnes to Chelsea. Replicating the success of the Greater London branch, I created a fresh business plan and implemented similar strategies. I also developed a benchmark valuation formula for vessels and moorings, which is now used across the company. Key milestones delivered:• Successful creation and execution of key business plans, while continually evaluating strategy against established KPIs, both for the new and established branch, to ensure quarterly results and year-end targets are met.• Building a strong sales team and elevated standard of service through ongoing training and development, whilst implementing best practice throughout.• Implementation of innovative and compelling sales techniques for niche products. • Development and execution of successful marketing strategies, directly resulting in elevated sales targets being met.• Successful management of our entry into the London Boat Show over 2 years (until cessation), netting a 73% ROI in the first year, followed by 81% in 2017.• Generation of key performance targets.• Ensuring quality control and brand alignment.• Leading negotiations with prospective buyers, with a consistently high success rate (ave. 98%). • Management of the end-to-end sales process, from the negotiation of key terms to exchange and completion. Show less



Waterside Properties

• United Kingdom
• Real Estate
• 1 - 100 Employee

• Sales Director

  • Mar 2013 - May 2015

  Managed a team of 33 people across 9 regional offices. During my tenure, I have created and rolled out the regional strategic marketing plan, which delivered on all core objectives including revenue growth of 16.5%. I’ve demonstrated a thorough track record of workflow prioritisation and project management to ensure key targets and milestones were met; this led to a direct growth in the quality of leads by 50% within 12 months. My focus has been on fostering collaboration through business relationships and driving incremental revenue growth. As a result, all valuation targets were exceeded and following the incorporation of the strategic marketing plan, the number of valuations increased by 56%. I also developed appraisal metrics to govern and performance manage the valuations to instructions ratio and to benchmark this at 60% across all offices. In addition, I have successfully maintained the instructions to sales ratio at an average of 80% across all offices. Completion ratios have been sustained at an average of 76% and average fees have remained at a level of 1.53%. Core responsibilities include:• Driving best practice • Identifying and placing clients’ needs at the heart of the business • Leading digital marketing strategy, increasing online engagement through SEM and SEO • Analysing cross-organisational ROIs and increasing returns by optimising on opportunities and through effective pipeline management, across teams• Director-led negotiations in closing and delivering new business opportunities.• Implementing LEAN principles to optimise customer experience with the most cost effective and efficient systems• Mentoring across teams • Developing and implementing regional sales strategy in line with the strategic business plan Show less

• New Homes Director

  • Jan 2012 - May 2015

  Core responsibilities include:• Strategies for New Homes land appraisals• Working with developers• New homes sales• Part exchange; provide a comprehensive service to ensure a smooth acquisition• Land appraisals; support both developers and private individuals in understanding the feasibility of sites for residential development.• Land sales; advise on, and organise on behalf of private individuals and developers, the process of disposal (private treaty, tender or auction, to maximise the price achieved).• Land acquisition• Assessment of land suitability• Offer advice on all development/land opportunities. Specialties: Strategic ManagementDefining & implementing business strategiesContinually adapting to market trendsIdentifying new business opportunities Show less

• Area Sales Manager

  • Jun 2006 - Feb 2013

  Previously, I managed a team of 6 people across 2 offices. I was responsible for turning the business around and improving client satisfaction. I increased sales revenue by 125% in 2012/13, and drove a further rise of 35% in 2013/14 by boosting market appraisals and residential sales.Key milestones delivered:• Developed an elevated standard of service through innovative sales processes, feedback and training• Developed and executed a successful marketing strategy, directly resulting in a marked increase in market share among local competition, within 3 months• Generated performance targets, ensuring quality control and brand alignment• Led negotiations with prospective buyers• Managing the end-to-end sales process, from agreement to exchange and completion• Introducing novel and innovative marketing strategies and measuring success through business KPIs Show less