Experience

WEWS-TV

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Digital Executive Producer

  • Jun 2018 - Present

  -Lead a team of four digital content producers to create original news content and engaging social posts while developing an evolving digital content strategy and best practices. -Enhance news content on our owned and operated platforms with bespoke digital video, eye-catching visuals, in-depth, data-driven interactives and innovative design elements. -Conceptualize and execute big picture engagement strategies across all social and digital channels using a variety of media, an authentic social voice, the best possible user experience, effective SEO practices, and other successful, sometimes unconventional, methods. -Collaborate with sales managers and creative designers to create and maintain successful and engaging advertising and promotion campaigns on multiple platforms and social channels. -Carefully review hundreds of news stories every month for copy, style, grammar and spelling errors, legal issues and adherence to company standards and values, including equity, diversity and inclusion. -Develop and oversee changes and improvements to News 5’s digital platforms: website, app, OTT apps, podcasts and livestreams. Show less



WMBF

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Digital Content Manager

  • Jan 2013 - Jun 2018

  -Led a team of four digital content producers to create original news content, engage with viewers via social media and collaborate with sales and marketing teams. -Developed and executed complex digital content campaigns, online contests, digital sponsorship opportunities, and promotion of on-air content through social media. -Managed and curated the WMBF News website, mobile site, and mobile app, ensuring the best user experience on all platforms. -Crafted detailed training plans, and regularly trained and cross-trained employees on complex digital processes. -Reviewed digital output of news team. Celebrated digital and social successes and evaluated areas of improvement for staff members. -Regularly compiled robust analytics reports to measure the digital reach, and improved the reach of WMBF News across all platforms. -Responsible for consistent growth on all digital and social platforms, including desktop, mobile app, mobile web, Facebook, Twitter, and Instagram. Show less



KVOA-TV

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Digital Producer

  • Nov 2010 - Dec 2012

• Assistant Assignment Editor

  • Nov 2009 - Dec 2010