Experience

Ada Health

• Germany
• Hospitals and Health Care
• 200 - 300 Employee

• Director, Performance Marketing

  • Aug 2023 - Present

  Detroit Metropolitan Area Responsible for developing, refining, and executing cross-channel digital growth marketing strategies to drive rapid user acquisition for key health products in the US market.

• Marketing Contractor

  • Apr 2023 - Jul 2023

  Detroit Metropolitan Area Contribute to the growth, launch, and direction of an omni-channel US customer acquisition initiative.



Eastern Michigan University

• United States
• Higher Education
• 700 & Above Employee

• Executive in Residence

  • Jan 2023 - Present

  Ypsilanti, Michigan, United States



Career Now Brands

• United States
• Advertising Services
• 1 - 100 Employee

• VP, Media Strategy

  • Oct 2021 - Dec 2022

  Accountable for media strategy and performance across all verticals and products. Work to deliver a meaningful digital recruitment experience for individuals that are in-market for high volume roles in the trucking, warehouse, and retail verticals. Drive growth by aiming to contribute to an environment where people feel safe sharing their ideas and concerns. P.S. making warehousegig.com was a great idea @Taylor Stawecki!

• VP Paid Media

  • Oct 2018 - Feb 2022

  Royal Oak, MI

• Paid Media Director

  • Apr 2016 - Oct 2018

  Royal Oak, MI Manage and oversee SEM, DSP display, remarketing, audience curation, native, landing page creation, and paid social across the company brands & products. CDL Marketing is an innovative digital resource that connects truck drivers with carriers across the nation. Our web properties make driver recruiting simple, successful, and cost-effective. We are here to battle the driver shortage. Our Platforms: www.cdljobnow.com (experienced drivers) www.cdlcareernow.com (student… Show more Manage and oversee SEM, DSP display, remarketing, audience curation, native, landing page creation, and paid social across the company brands & products. CDL Marketing is an innovative digital resource that connects truck drivers with carriers across the nation. Our web properties make driver recruiting simple, successful, and cost-effective. We are here to battle the driver shortage. Our Platforms: www.cdljobnow.com (experienced drivers) www.cdlcareernow.com (student drivers) www.truckwarrior.com (new) Check us out at www.cdlmarketinggroup.com Career Now Brands runs powerful education portals that empower educational institutions by connecting them with their target audience. To learn more about Career Now Brands, visit www.careernowbrands.com. Some of our brands include: Career School Now - www.careerschoolnow.org HVAC Career Now - www.hvaccareernow.com Cosmetology Career Now - www.cosmetologycareernow.com Culinary Career Now - www.culinarycareernow.com Electrical Career Now - www.electricalcareernow.com Mechanic Career Now - www.mechaniccareernow.com EMS Career Now - www.emscareernow.com Massage Career Now - www.massagecareernow.com International: Faculdades Já (Brazil) - www.faculdadesja.com.br More to come

• SEM Director

  • Nov 2014 - Apr 2016

  Royal Oak, MI Created the Paid Media department. Hired & trained a highly effective team.



Search Optics

• United States
• Advertising Services
• 1 - 100 Employee

• SEM Analyst

  • Apr 2014 - Oct 2014

  Ferndale, MI Managed Tier 2 and 3 automotive paid search campaigns. Worked with a 7 figure budget across a peak volume of 96 unique accounts. Effectively employed SEM best practices to reach and exceed marketing goals. Tasked with researching and creating multiple account templates across various automotive brands, these templates created the foundation for future SEM accounts. Managed 3 of the company's 5 largest accounts.

• SEM Coordinator

  • Sep 2013 - Apr 2014

  Greater Detroit Area



Bankers Life and Casualty Company

• United States
• Insurance

• Sales Representative

  • Mar 2013 - Jul 2013

  Troy, Michigan Successfully proposed using search engine marketing to reach potential clients whom traditional marketing methods struggle to reach.



SherTrack LLC

• Information Technology & Services
• 1 - 100 Employee

• Web Development & Paid Search Manager

  • Jul 2012 - Mar 2013

  Built new company website on the pillars of simplicity, outdated browser compatibility, and ease of updating. Built and managed the paid search campaign.



Cody Rocamontes Inc

• Director of Development - Non-Profit

  • Apr 2011 - Mar 2013

  Arlington, Texas Facilitated development of the online store, built relationships with hard good distributors and negotiated privileged pricing. Attained donations specific to funding the non-profit store. The goal was achieved and the park was built.

• AdWords Account Manager

  • Jan 2011 - Aug 2011

  Managed Cody Rocamontes Inc. $10K monthly search marketing grant.



Search Ad Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Paid Search Account Manager Intern

  • Aug 2011 - Jun 2012

  Ann Arbor, MI Conceptualized, created and managed AdWords accounts for a wide variety of clients. The services ranged from industrial hydraulic pumps for flight simulators to flood damage repair in homes to corporate CRM software, among many others. I constructed new accounts, optimized existing ones, and delivered my customers a stronger ROI with a lower cost per customer acquisition. To achieve these results, I deployed meaningful integrations of Google Analytics to guide my account management decision… Show more Conceptualized, created and managed AdWords accounts for a wide variety of clients. The services ranged from industrial hydraulic pumps for flight simulators to flood damage repair in homes to corporate CRM software, among many others. I constructed new accounts, optimized existing ones, and delivered my customers a stronger ROI with a lower cost per customer acquisition. To achieve these results, I deployed meaningful integrations of Google Analytics to guide my account management decision making. I also served as the primary contact for most customers and would meet with them regularly to discuss their accounts. Show less

• Search Marketing Program Assistant

  • Aug 2011 - Jun 2012

  Ypsilanti, MI Played a supporting role in setting up Eastern Michigan University’s 2011 Search Marketing Workshop by populating and maintaining the event site, www.thesearchmarketingworkshop.com, the ticket payment platform, and its social media presence. In regards to the course, I set up AdWords Accounts for student work, and performed background maintenance to help the course run smoothly.