Experience

Omnicom Media Group UK

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Chief Investment Officer Africa

  • Jan 2017 - Present

  • Responsible for price negotiations for clients with key media owners. • Overseeing global projects and deal fulfilment. • Ensuring clients commitments met (verified by Media Auditors). • Assuming Account Director role with key clients, developing and maintaining relationships. • Tasked with acquiring new business – major highlight winning Unilever across Africa. • Further developed rapid media pricing software (Datamate). • Member of Agency EXCO. • Responsible for teams across multiple offices, and acting as a mentor to junior staff members. • Introducing clients to the digital media landscape and reimagining old ways of working. Show less



UM Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• CEO

  • Oct 2015 - Dec 2016

  Orient Universal McCann/IPG Media Brands • Responsible for running the main office in Karachi as well as satellite offices in Lahore and Islamabad. • Leading teams and implementing new processes to improve the quality of work. • Tasked with acquiring new business – key win Q Mobile account. • Created in-house online unit rather than sub contracting work out to third parties • YOY revenue increased by c.20%. • Spoke at several industry conferences, Nutshell and Marketing Association of Pakistan. • Negotiated and renegotiated client contracts. Show less



Omnicom Media Group UK

• United Kingdom
• Advertising Services
• 700 & Above Employee

• EMEA Group Operations & Trading Director

  • Jan 2007 - Sep 2015

  • Negotiated media deals on behalf of clients with major media owners.• Created rapid media pricing software (Datamate).• Tasked with acquiring new business – key win during period was Distell.• Media consultation to Media Owners.• Created Trading Unit to monitor deal obligations (Clients & Media).• Included checks and procedures to reduce media mistakes.• Aided Finance Department in receiving overdue payments from clients.

• General Manager

  • Sep 2005 - Dec 2006



UM Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Regional Media Director

  • Feb 2003 - Aug 2005

• Managing Director

  • Feb 2000 - Jan 2003



MPP Poland

• Warsaw Area, Poland

• Managing Director

  • Jan 1999 - Jan 2000



DMB&B

• Advertising Services
• 1 - 100 Employee

• Media Director

  • Aug 1996 - Dec 1998



CIA Medianetwork UK

• London, United Kingdom

• Associate Director

  • Nov 1994 - Jul 1996



Young & Rubicam

• United States
• Advertising Services
• 700 & Above Employee

• Media Group Head

  • Nov 1992 - Oct 1994



TMD Carat

• Banking

• Senior Media Buyer

  • Mar 1990 - Oct 1992