Ian not only knows how to get results, but why he gets them and how he can get them more efficiently next time. Ian sets himself apart in business by taking the time to build an understanding of the way people, and processes really work on a deeper level. One of his favourite sayings is that if the answer is disappointing then you asked the wrong question- in other words, every project he works on, he gains an intrinsic understanding of the way a client behaves before trying to help them improve that behaviour and get better ROI. I consider Ian to be my biggest inspiration in business and I would more than happily recommend him to anyone for projects ranging from Copywriting to PPC and strategy planning.

I have been working with Ian on various complex sales oriented and customer driven projects in the past years and he managed every time again to surprise me how quick he adopts different business models and customer insights and how well he translates these into highest quality Marketing concepts and response oriented communication means based on his extensive knowledge and experience in direct response Marketing. Especially his copywriting work impressed with the clarity how he picked up the needs of our customers and fulfilled them by providing the appropriate offers and benefits to meet and many times even overachieve desired campaign objectives. He was a well respected and trustful partner at any time in daily business as well as in strategic meetings and presentations to board members of my company. Not only did he deliver what was agreed on in individual projects, he always provided plenty of more ideas and recommendations on how to make internal processes more customer oriented and more effective. I personally enjoy working together with Ian a lot since he is a very pleasant person which is very reliable and always willing to help out even on short notice and with little preparation, but still committed to providing only the highest quality of output.

Ian not only knows how to get results, but why he gets them and how he can get them more efficiently next time. Ian sets himself apart in business by taking the time to build an understanding of the way people, and processes really work on a deeper level. One of his favourite sayings is that if the answer is disappointing then you asked the wrong question- in other words, every project he works on, he gains an intrinsic understanding of the way a client behaves before trying to help them improve that behaviour and get better ROI. I consider Ian to be my biggest inspiration in business and I would more than happily recommend him to anyone for projects ranging from Copywriting to PPC and strategy planning.

I have been working with Ian on various complex sales oriented and customer driven projects in the past years and he managed every time again to surprise me how quick he adopts different business models and customer insights and how well he translates these into highest quality Marketing concepts and response oriented communication means based on his extensive knowledge and experience in direct response Marketing. Especially his copywriting work impressed with the clarity how he picked up the needs of our customers and fulfilled them by providing the appropriate offers and benefits to meet and many times even overachieve desired campaign objectives. He was a well respected and trustful partner at any time in daily business as well as in strategic meetings and presentations to board members of my company. Not only did he deliver what was agreed on in individual projects, he always provided plenty of more ideas and recommendations on how to make internal processes more customer oriented and more effective. I personally enjoy working together with Ian a lot since he is a very pleasant person which is very reliable and always willing to help out even on short notice and with little preparation, but still committed to providing only the highest quality of output.

Ian not only knows how to get results, but why he gets them and how he can get them more efficiently next time. Ian sets himself apart in business by taking the time to build an understanding of the way people, and processes really work on a deeper level. One of his favourite sayings is that if the answer is disappointing then you asked the wrong question- in other words, every project he works on, he gains an intrinsic understanding of the way a client behaves before trying to help them improve that behaviour and get better ROI. I consider Ian to be my biggest inspiration in business and I would more than happily recommend him to anyone for projects ranging from Copywriting to PPC and strategy planning.

I have been working with Ian on various complex sales oriented and customer driven projects in the past years and he managed every time again to surprise me how quick he adopts different business models and customer insights and how well he translates these into highest quality Marketing concepts and response oriented communication means based on his extensive knowledge and experience in direct response Marketing. Especially his copywriting work impressed with the clarity how he picked up the needs of our customers and fulfilled them by providing the appropriate offers and benefits to meet and many times even overachieve desired campaign objectives. He was a well respected and trustful partner at any time in daily business as well as in strategic meetings and presentations to board members of my company. Not only did he deliver what was agreed on in individual projects, he always provided plenty of more ideas and recommendations on how to make internal processes more customer oriented and more effective. I personally enjoy working together with Ian a lot since he is a very pleasant person which is very reliable and always willing to help out even on short notice and with little preparation, but still committed to providing only the highest quality of output.