Search Engine Optimization Analyst + Lead

• Aug 2023 - Present

Search Engine Optimization Specialist

• Mar 2023 - Aug 2023

🚀 Developed and implemented SOPs and processes to enhance productivity, streamline workflows, and enable scalable growth🚀 Engaged directly with clients, presenting detailed SEO analysis and strategic recommendations, showcasing excellent communication and client management abilities🚀 Led end-to-end link-building campaigns, including strategy development, execution, and monitoring, highlighting expertise.🚀 Integrated SEO and CRO strategies to optimize user experience, boost website performance, and drive measurable results, showcasing a deep understanding of cross-functional marketing.🚀 Collaborated with various departments, effectively managing and delegating tasks to achieve team objectives, demonstrating strong project management and leadership.🚀 Designed and executed content optimization and blogging strategies, illustrating proficiency in on-page optimization and content marketing to drive organic growth and branding.🚀 Leveraged AI-driven technologies to streamline content creation and workflow, generating blog topic ideas and SEO-focused outlines to enhance efficiency.🚀 Conducted in-depth keyword research, backlink analysis, and local research to identify unique opportunities and strategies to differentiate client offerings and gain a competitive edge.🚀 Demonstrated strong team leadership and development skills, leading multiple group discussions at retreats, proposing innovative ideas such as retargeting former clients, and improving processes.🚀 Spearheaded product improvement initiatives, refining the content brief process to enhance quality for clients and writers, while streamlining workflow and reducing friction between parties.🚀 Employed data-driven decision-making through vast website audits, identifying low-hanging fruit opportunities and actionable insights to optimize design, content, and user experience. Show less

Search Engine Optimization Analyst

• Feb 2023 - Present

✧ Conduct comprehensive keyword research and create custom SEO strategies for clients in various industries, boosting organic traffic, conversions, and search engine rankings. ✧ Stay up-to-date with the latest search engine algorithm updates, industry trends, and SEO best practices ensuring client websites are consistently improving. ✧ Optimize spreadsheet and client deliverables, bettering customer experience, increasing efficiency and scaling workflow. ✧ Employ best practices for blogging and content creation, including keyword research, content optimization, and editorial planning to improve organic trac and engagement. ✧ Collaborate with content writers and editors to ensure that content is optimized for SEO and meets best practices for readability, search engine optimization, and engagement. Show less

Digital Marketing Manager

• Aug 2022 - Dec 2022

✧ Optimization of GMB profile led to a massive spike in presence resulting in an increase of +50% in calls, +31% in website visits, and, +14% in profile views within the first month. ✧ Developed and executed a blog optimization strategy that increased the number of organic visitors to the company's blog by 75% within 6 months. ✧ Refreshed content strategy and keywords, which boosted the website's SEO score to 83% from 67% score within the first month. ✧ Displayed effective campaign execution and lead generation across social media platforms that generated +516% of users and +41% engaged sessions from Organic Social (Traffic Acquisition) my second month. ✧ Implemented Facebook ads retargeting campaign that has generated leads at a cost of only $8 per lead! ✧ Utilized technical SEO & google analytics to transform FAQ page, which immediately improved pages engagement and slashed the bounce rate! ✧ Refreshed content strategy and keywords, which boosted the website's SEO score to 83% from 67% score within the first month. ✧ Demonstrated project management and omni-channel strategies to efficiently manage 5+ websites & 7+ social media accounts that all led to an increase in traffic acquisition from organic social and direct search. ✧ Implemented Instagram reels and a consistent content schedule that resulted in an explosion in engagement, with a 216% increase in reach and a 110% increase in profile visits in just the first month! ✧ Developed and tracked key metrics to measure the success of SEO and content marketing campaigns, resulting in a 20% increase in overall marketing ROI. Show less

Mortgage Loan Processor

• Mar 2020 - Aug 2022

✧ Mastered project management and communication, where I navigated 30+ customers at one time through an extensive refinance & application negotiation journey. ✧ Effectively displayed both written and verbal communication skills, coordinating processes between multiple parties while keeping customers informed. ✧ Fine-tuned attention to detail and analytical skills in collecting documentation and ensuring they met legal standards. ✧ Mastered project management and communication, where I navigated 30+ customers at one time through an extensive refinance journey. ✧ Displayed efficient team management skills, by coordinating with multiple parties (in-house & out) while navigating through the refinance process. Show less

Bartender/Shift Manager/Team-Lead

• Sep 2014 - Aug 2020

✧ Focused heavily on communication and customer service which led to more regulars and higher customer lifetime value. ✧ Displayed project leadership and team management by overseeing employee performances and mentoring peers up to company standards. ✧ Exhibited patience and emotional intelligence by settling customer disputes in a professional manner, offering incentives for customers to return while resolving current disputes. ✧ Focused heavily on communication and customer service which led to more regulars and higher customer lifetime value. ✧ Displayed project leadership and team management by overseeing employee performances and mentoring peers up to company standards. ✧ Exhibited patience and emotional intelligence by settling customer disputes in a professional manner, offering incentives for customers to return while resolving current disputes.