Iana Stupina

Product Marketing Lead & Co-founder at AdviSpace
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Contact Information
us****@****om
(386) 825-5501
Location
Munich, Bavaria, Germany, DE
Languages
  • Russian Native or bilingual proficiency
  • English Professional working proficiency
  • German Limited working proficiency

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Sergey Kravchenko

For sure Iana is ountstarding marketing professional, who has achieved a lot in her career. I am so thankful to her for supporting me as a product manager to catch insights in marketing. Iana has helped me to understand and to practice more broadly the world of B2B and B2C marketing strategies for expanding complex products on international markets . For understanding detailed approaches of different use cases she always demonstrated some sort of marketing tools and sources, her expert vision and recommendations. I am sure that she will reach great success in the field and highly recommend her experience for everyone in the business environment.

Yury Nosov

I have been working with Yana in the AITrading project. She was a valuable team member. In our project, she was responsible for marketing activities, brand identity and visibility, and international communications. She was really dedicated to her duties and showed excellent results as the manager and supervisor. We were lucky to take Yana on our team. Yana had all the experience to delve into details and get straight to the point in our everyday operations. I would recommend working with Yana due to her profound knowledge and professional marketing skills with international scope.

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Credentials

  • Small Business Management
    SUNY Canton
    Jul, 2012
    - Oct, 2024
  • Inbound Marketing Certified
    HubSpot Academy
    May, 2020
    - Oct, 2024

Experience

    • E-Learning Providers
    • 1 - 100 Employee
    • Product Marketing Lead & Co-founder
      • Jan 2022 - Present

      advispace.com - the B2B2C service marketplace for personal and career development. - Launched AdviSpace platform from scratch by conducting market research and in-depth interviews with 65+ users - Drove DAU growth from 0 to 2k+ by executing a marketing strategy utilizing community activities, Email marketing and content marketing and launching targeted online advertising in social media - Onboarded 20+ top-tier service providers by conceptualising and implementing an application system advispace.com - the B2B2C service marketplace for personal and career development. - Launched AdviSpace platform from scratch by conducting market research and in-depth interviews with 65+ users - Drove DAU growth from 0 to 2k+ by executing a marketing strategy utilizing community activities, Email marketing and content marketing and launching targeted online advertising in social media - Onboarded 20+ top-tier service providers by conceptualising and implementing an application system

    • Germany
    • Education Administration Programs
    • 1 - 100 Employee
    • Startup Coach & Mentor
      • Apr 2022 - Present

      - Help startup teams define their priorities for developing a product - Facilitate team building sessions and retrospectives - Advise on marketing plans, product positioning and go-to-market strategy - Help startup teams define their priorities for developing a product - Facilitate team building sessions and retrospectives - Advise on marketing plans, product positioning and go-to-market strategy

    • Germany
    • Education Administration Programs
    • 1 - 100 Employee
    • Product Marketing Manager
      • Sep 2021 - Dec 2021

      Developed a B2B SaaS solution for managing hybrid team meetings for a QAware GmbH partner. - Led the end-to-end product launch, leveraging market and user research insights - Defined buying personas and key value propositions to reach them via online marketing channels - Formulated and delivered a comprehensive go-to-market strategy and marketing communication plan to C-level executives of the main project stakeholder Developed a B2B SaaS solution for managing hybrid team meetings for a QAware GmbH partner. - Led the end-to-end product launch, leveraging market and user research insights - Defined buying personas and key value propositions to reach them via online marketing channels - Formulated and delivered a comprehensive go-to-market strategy and marketing communication plan to C-level executives of the main project stakeholder

    • Germany
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Product Marketing Manager
      • Sep 2020 - May 2021

      x-dream-distribution focuses on B2B SaaS products, solutions and services for broadcasters, production and post-production facilities. - Strengthened a marketing communication strategy for x-dream.events platform by analysing market and re-defining key value propositions that resulted in a 65% increase in incoming leads and significant revenue growth - Created a tailored content for blog, internal sales pitch decks, case studies and managed social media posting - Organised 6 online webinars for 400+ industry professionals resulting in 15% boost in post-webinar lead conversion Show less

    • United States
    • Advertising Services
    • Marketing Team Lead, Growth & Strategy
      • Nov 2018 - Aug 2019

      https://emergeconf.io/ is the Top international tech conference in the New East for startups, investors and people who work in IT. - Sold 1000+ tickets via conceptualising and implementing a global marketing strategy activating partnerships with tech influencers, PR campaigns, SEO and managing a targeted online search and display advertising - Increased Email open rate by 56% and Social Media engagement rate by 80+% after analysing and segmenting user groups and delivering tailored content fulfilling specific customer needs - Managed a team of 5 people Show less

    • France
    • Computer Games
    • 700 & Above Employee
    • Digital Marketing Manager
      • Aug 2016 - Apr 2018

      As a part of the Global Marketing Team of Gameloft, I was in charge of online marketing for 7 games in Russian-speaking countries & EMEA region. - Doubled the traffic volume for Dragon Mania Legends (DML) with ROI 100%, which made DML the best-performing game in the CIS region compared with other countries, according to AppsFlyer report; - x1.5 DAU for 7 game titles - Collaborated with YouTube bloggers for DML promotion and gained over 5mln views on YouTube, and 100k+ new users were acquired with ROMI +135% - Supported the worldwide release of War Planet Online and launched a contest with 134 YouTuber influencers who generated 1Mln+ views of a game overview - Launched the New Year’s Promo campaign for DML in Viber (messenger) which increased a brand awareness by 135% and 20k+ new users downloaded an App Show less

    • Russian Federation
    • Software Development
    • 700 & Above Employee
    • Mobile Marketing Manager
      • Sep 2015 - Aug 2016

      - Developed and executed user acquisition strategy and acquired over 3M new users for Maps.me, ICQ, myMail, Youla across 15 countries (including Germany, USA, UK, France, Russia, India, etc.) with high retention rate - Acquired over 1M users for mobile games (Juggernaut Wars, Jungle Heat, Evolution: Battle for Utopia, Jungle Clash, Iron Desert) across all Tier1 countries with ROMI > 100% (return-on marketing investments) - Managed a 6-digit Eur monthly marketing budget - Developed and executed user acquisition strategy and acquired over 3M new users for Maps.me, ICQ, myMail, Youla across 15 countries (including Germany, USA, UK, France, Russia, India, etc.) with high retention rate - Acquired over 1M users for mobile games (Juggernaut Wars, Jungle Heat, Evolution: Battle for Utopia, Jungle Clash, Iron Desert) across all Tier1 countries with ROMI > 100% (return-on marketing investments) - Managed a 6-digit Eur monthly marketing budget

    • Switzerland
    • Food and Beverage Services
    • 700 & Above Employee
    • Brand Manager Assistant
      • Jul 2014 - Feb 2015

      I joined the team as a Brand Manager Assistant for a brand Pro Plan – premium dog and cat food (Focus: CIS market). - Created tailored content for the website blog - Supported the regional launch of a new range of products - Managed communication with external service providers and informed about marketing updates C-level management I joined the team as a Brand Manager Assistant for a brand Pro Plan – premium dog and cat food (Focus: CIS market). - Created tailored content for the website blog - Supported the regional launch of a new range of products - Managed communication with external service providers and informed about marketing updates C-level management

Education

  • Technical University of Munich
    Master of Science - MS, Consumer Science
    2020 - 2023
  • Lomonosov Moscow State University (MSU)
    Bachelor's degree, Economics
    2011 - 2015
  • TUM Entrepreneurial Masterclass
    Master of Science - MS
    2022 - 2023
  • SUNY Canton
    Summer school - extention courses, Business/Commerce, General
    2012 - 2012
  • techTALENTS by UnternehmerTUM
    Business Development
    2021 -

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