Experience

BioSteel

• Canada
• Manufacturing
• 1 - 100 Employee

• Sports Marketing Manager

  • Jun 2022 - Present

• Marketing Operations Coordinator

  • Jan 2021 - Jun 2022



Portland Winterhawks Hockey Club

• United States
• Spectator Sports
• 1 - 100 Employee

• Director, Corporate Partnerships

  • Apr 2019 - May 2020

  • Prospected potential new clients based on their industry and their fit with various Winterhawks assets. • Identified client goals and used Winterhawks assets to provide them with best opportunity for success. • Worked on creative solutions to bring new opportunities for both clients and the Winterhawks Sponsorship Department to promote growth for both parties. • Continued work on client retention, serviced all client needs throughout the year. • Maintained flexibility to adapt to new client needs throughout the season, thus ensuring sponsors were receiving the best possible assets to fit their needs. • Created postseason recap presentations for proof of run & offseason upgrade pitches. • Ensured the organization prioritized high level hospitality for various sponsors, including facilitating one-of-a-kind experiences for clients and their guests such as meeting players, access to the ice pre or post game, locker room tours, etc. • Prioritized partner growth with the organization. Targeted smaller contracts and built them into organizational mainstays. • Created proposals to bring to potential new clients. This included asset evaluation, required strong negotiation skills, creative flexibility, and contract execution. Show less

• Manager, Premium Sales and Service

  • May 2018 - Apr 2019

  • Established an all-new Premium Sales office within the Ticket Sales Department. • Worked exclusively with all premium & corporate clients. Assisted them with all hospitality and ticketing needs. • Created & operated the Winterhawks VIP hospitality space within the arena called the President’s Club that was catered to businesses, their clients and to other high-end ticket buyers. • Handled all VIP requests, including player meet & greets, on-ice appearances and all other VIP services. • Managed our Premium Sales team, provided them with leads and assisted them in targeting potential new Club members. • Established a culture that prioritized providing superior customer service, and improved face-to-face interaction. • Each season, our team experienced very little member turnover and grew from 20 members to 50 members in the first year. We also saw exponential growth in group sales following the first year. Show less

• Manager, Corporate Accounts

  • Oct 2017 - May 2018

  • Targeted local businesses and potential corporate clients. • Took on a more active game day role, creating hospitality opportunities for larger corporate clients. • Experienced & excelled at the challenge of approaching larger businesses and creating solutions that involved Winterhawks ticket purchases. • Diversified approach when reaching out to prospective clients.

• Account Executive

  • Feb 2016 - Oct 2017

  • Worked in the sales office of one of the CHL’s most successful franchises. Primarily selling group and season ticket packages. • Made a minimum of 40 outbound phone calls per day to prospect for potential new ticket buyers. • Crafted outgoing newsletters and sales emails reminding buyers of various ticket opportunities, sales and other team related offers. • Active on game days, hosting various clients & larger group outing, including Nike, Adidas, and others. • Held a close working relationship with the Winterhawks customer service staff, often dealing with client concerns and questions throughout the year. • Built trust with prospective clients and maintained relationships throughout the hockey season.• Administrator of CRM and Sales Software• Worked to identify prospective buyers, qualify their needs and make recommendations that fit their desire and their budget. Show less



Kloten-Flyers

• 1 - 100 Employee

• Director of Amateur Scouting

  • Aug 2015 - Dec 2015

  Assisted the General Manager with player personnel and made call-up recommendations at the U18, U20, and National League B levels. Compiled practice records for the Flyers to analyze training trends for players throughout the season. Sent on assignment by the coaching staff to break down opponents breakout, power plays and key matchups for upcoming games. Compiled reports on Flyers' gamedays regarding players' strengths and weaknesses. Assisted the General Manager with player personnel and made call-up recommendations at the U18, U20, and National League B levels. Compiled practice records for the Flyers to analyze training trends for players throughout the season. Sent on assignment by the coaching staff to break down opponents breakout, power plays and key matchups for upcoming games. Compiled reports on Flyers' gamedays regarding players' strengths and weaknesses.



MLSE (Maple Leaf Sports & Entertainment Partnership)

• Canada
• Spectator Sports
• 700 & Above Employee

• Global Partnerships Intern

  • May 2015 - Sep 2015

  Worked in the Global Partnerships Department, working primarily on event planning, set up, and execution. Events included the Sport Chek ‘Return to Hockey’ event at the Mastercard Centre, and the Kia Cup, among many others. Worked closely with the Toronto FC promotional staff to host clients such as Sport Chek, Cisco and Mark’s Work Warehouse. Held a close working relationship with Toronto FC’s Game Day Coordinators, often filling in on game-days throughout the season. Became thoroughly engaged in working in a team atmosphere, realizing that an event’s successful execution relied on a total team effort. Show less



National Lacrosse League (NLL)

• United States
• Spectator Sports
• 1 - 100 Employee

• Head Office Intern

  • May 2013 - Aug 2013

  Worked directly with the league’s commissioner, George Daniel, on the current Collective Bargaining agreement. Attended, and participated in league meetings with the PLPA (Professional Lacrosse Players’ Association) and dealt with league representatives and players during negotiations. Held an active role in formulating league proposals to offer the PLPA, including the creation of the league's free agency policy. Worked directly with the league’s commissioner, George Daniel, on the current Collective Bargaining agreement. Attended, and participated in league meetings with the PLPA (Professional Lacrosse Players’ Association) and dealt with league representatives and players during negotiations. Held an active role in formulating league proposals to offer the PLPA, including the creation of the league's free agency policy.



TSN - The Sports Network - Canada

• Broadcast Media Production and Distribution
• 400 - 500 Employee

• Story Editor

  • May 2011 - Aug 2011

  Worked in the sports highlights department creating short yet detailed and creative highlight packs on summer sports such as soccer, tennis and baseball. Excelled in high-pressure situations and loud environments to reach tight deadlines. Furthered my ability in working in a team atmosphere, understanding that a successful ‘Sportscentre’ show was unachievable without everyone working together. Worked in the sports highlights department creating short yet detailed and creative highlight packs on summer sports such as soccer, tennis and baseball. Excelled in high-pressure situations and loud environments to reach tight deadlines. Furthered my ability in working in a team atmosphere, understanding that a successful ‘Sportscentre’ show was unachievable without everyone working together.