Experience

Weldability Sif

• United Kingdom
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Head of Sales & Marketing

  • Dec 2022 - Present



Ian J McLaren Consulting Ltd

• Founder

  • Sep 2020 - Dec 2022

  Performed quantitative and qualitative analysis to diagnose business and management decisions in the welding and PPE sectors. Taking this analysis & formulating a strategy to allow my clients to successfully penetrate new geographical markets and new business sectors. Mentoring the client’s teams, improving their skillsets to ensure that they can deliver and exceed their budgets and that they can continue this rate of growth in the coming years. Performed quantitative and qualitative analysis to diagnose business and management decisions in the welding and PPE sectors. Taking this analysis & formulating a strategy to allow my clients to successfully penetrate new geographical markets and new business sectors. Mentoring the client’s teams, improving their skillsets to ensure that they can deliver and exceed their budgets and that they can continue this rate of growth in the coming years.



Parweld Ltd

• United Kingdom
• Machinery Manufacturing
• 1 - 100 Employee

• Group Sales & Business Development Director

  • Nov 2017 - Feb 2020

  While working as Group Export Sales & Business Development Director, I was involved in planning, leading and methodically managing export sales teams in UK, Turkey, and China, generating yearly turnover of more than $14M. I methodically analysed market conditions/trends and forecasted realistic sales targets, accordingly aligning all resources (material and human) to achieve all sales goals. I effectively trained and developed team members to educate potential customers on products and secure sales; also, I expanded market footprint through extensive travel and engagement with target audience to expand client base. I actively engaged with existing clientele and fostered positive business relations to sustain revenue generation. Also, I updated all stakeholders, including welding wholesalers, welding distributors, and end users on new products. Below is the list of my selected Contributions: ~ Achieved 15% growth by securing approval of budget plan for 2020. ~ Planned and achieved 12% growth in export markets, exceeding sales budget for 2019. ~ Employed stage gate process to systematically implement new product introduction process. Show less



ESAB

• United States
• Machinery Manufacturing
• 700 & Above Employee

• Global Category Manager Torches & Accessories

  • Jul 2011 - Nov 2017

  During this tenure, I identified global markets ideal for product penetration and accordingly I introduced robotic as well as mechanised MIG and plasma arc welding equipment into overseas markets, ensuring market success with yearly turnover of +$6M. I effectively analysed prevalent market trends and prepared detailed forecasts, achieving global sales targets for NPD. I oversaw all aspects of lifecycle management of products. I collaborated with regional product manager to assess market requirements and launch new products in the market. I was also engaged in coordinating with customers and sales units to provide product training. I ensured utmost client satisfaction by fostering solid business relationships with clients and providing expertise as voice of customers.Selected Contributions:~ Created robotic strategic plan and secured approval at board level to ensure corporate focus to robotics.~ Launched range of robotic MIG, TIG, push pull torches, mechanised MIG platform to ESAB global sales regions.~ Designed and delivered go-to-market strategy, maximising productivity of North American flexible automation team. Show less

• Global Product Manager Robotics

  • Feb 2015 - Oct 2017



SNA Europe

• Industrial Machinery Manufacturing
• 500 - 600 Employee

• Global Product Group Manager - Saws

  • Oct 2005 - Aug 2011

  As Global Product Group Manager – Metal Cutting, I spearheaded a team of three product managers and effectively managed Bandsaws, PTA, and bowsaws with yearly global category turnover of +$165M. I also maintained organisational profitability by forecasting, establishing, and achieving all sales targets. I built and sustained close working relationship with suppliers across the globe to ensure seamless availability and effective lifecycle management of products. I coordinated with trade marketing managers and evaluated global market trends as well as introduced new products in the market. I systematically planned and led end-user trials through extensive global customer visits. Some of my notable contributions are given below: ~ Launched new and maintained existing product ranges, exceeding annual sales targets on all categories. ~ Improved delivery performance of all categories by using robust forecasting procedure to capture client requirements. Show less



Irwin Industrial Tools

• Consumer Goods
• 1 - 100 Employee

• Group Product Manager PTA

  • Oct 2003 - Oct 2005

  Achievements • Promoted to manage PTA Product Management Team with four months of arrival. • Key role in introduction of Movex computer system into IRWIN. • Transfer of Lenox stock / processes from Helmond to IRWIN facility. • Successfully launched five new product ranges in twelve months Responsibilities • Management of PTA section with a turnover of £8.6m per annum in UK, South Africa, Middle East & Asia • Management of Industrial Channel for all IRWIN Products with a turnover of £10.5m per annum • Forecasting & achieving sales targets. • Frequent customer visits to understand their requirements & market trends. • Working with European Marketing Managers on new product introductions Show less



Unipart Group

• United Kingdom
• Transportation, Logistics, Supply Chain and Storage
• 700 & Above Employee

• Brand Marketing

  • Jul 2003 - Oct 2003

  Temporary role - Internal Brand management of the Vodafone Logistics Contract. Communicating with senior managers to ensure all areas were branded & briefing the advertising agencies Temporary role - Internal Brand management of the Vodafone Logistics Contract. Communicating with senior managers to ensure all areas were branded & briefing the advertising agencies



Jewson

• United Kingdom
• Wholesale Building Materials
• 700 & Above Employee

• Product Manager - Drylining

  • Oct 2002 - Apr 2003

  Responsible for the Plasterboard, Plaster & Insualtion portfolio with a turnover of £86 million per annum. Introduced a comprehensive price list form the comapny's largest account ot move away from a manufacturers list price to maintain revenue / rebate earnings that represented a multi million pound saving to the company Responsible for the Plasterboard, Plaster & Insualtion portfolio with a turnover of £86 million per annum. Introduced a comprehensive price list form the comapny's largest account ot move away from a manufacturers list price to maintain revenue / rebate earnings that represented a multi million pound saving to the company



RS

• United Kingdom
• Transportation, Logistics, Supply Chain and Storage
• 700 & Above Employee

• Euorpean Product Manager Hand Tools & Soldering

  • Jan 1999 - Oct 2002

  Resposible for Hand Tools & Soldering products for the UK, France, Germany & Italy with a turnover in excess of £25 million per annum. Set the strategies in the four markets & identified growth opportunities. Producing catalogue sections in the four major markets with support to the Internation Team Resposible for Hand Tools & Soldering products for the UK, France, Germany & Italy with a turnover in excess of £25 million per annum. Set the strategies in the four markets & identified growth opportunities. Producing catalogue sections in the four major markets with support to the Internation Team