Experience

Sierra 57 Consult Ltd

• United Kingdom
• Human Resources Services
• 1 - 100 Employee

• Marketing Manager

  • Jun 2022 - Present

  Sierra 57 Consult are recruitment experts to Plastics, Packaging and Precision Engineering industries. An established technical & engineering recruitment specialist supplying skilled professionals to lean manufacturing & precision engineering markets within all mainland UK & Overseas locations. Sierra 57 Consult also provide a wide range of onsite training courses from Basic Introduction to Injection Moulding through to Advanced Processing. Our courses are quality assured and approved for Professional Development by the IoM3. Our training modules can build up to Professional Development recognition, being recgnised as CPD. • Development of key metrics for measurement and development of dashboard reporting. • Innovate service processes to reinforce brand at touch points, and harvest data accordingly. • CRM analysis for service improvement and better candidate segmentation. • Communications strategies and tactical implementation including planning for print, online and e-media. • Qualitative & quantitative market research as basis for product / service development strategies.



StayClean System

• United Kingdom
• Retail Office Equipment
• 1 - 100 Employee

• Commercial Director

  • Jan 2013 - Present

  StayClean manufacture sonic devices for cleaning liquid conduits; supplying both B2B and B2C customers. Sales are direct to end users and using 3rd party intermediaries. The StayClean core product was co-developed with Coventry University, focusing on reducing growth of poisonous blue green flora in public water works. The device is technologically advanced, using Bluetooth Low Energy (BLE) processors; there is hardware, firmware and software using a smartphone app for device reporting. • Prototype development for electronic devices and development of proprietary installation hardware. • Direct Sales: Promotion using multi-segment Pay Per Click campaigns and landing page management, organic SEO for WordPress (white hat tactics and content creation), and integrated social media campaigns. • 3rd Party Sales: identifying potential distributors for white label manufacturing, develop intermediary relationships with personal selling, development of white-label support materials to assist distributor sales. • Ad-hoc graphic design (Illustrator and Photoshop), website development (WordPress) and email marketing. • Bid writing for funding opportunities, exploiting available support to facilitate long term R&D. • Day-to-day running of a small manufacturing company, including production, VAT, staffing, parts ordering etc.



Trueology Limited

• United Kingdom
• IT Services and IT Consulting

• Associate Consultant

  • Jan 2013 - Jan 2015

  Trueology supports large organisations by providing marketing insight by manipulating large datasets such as customer records, membership base information and legacy sales over long periods. Branding and brand touch points are co-developed with customers to integrate data harvesting with traditional branding tactics. • CRM and business strategy for correct data harvesting, to various clients including Zurich. • Membership analysis including retention scoring on behalf of English Heritage. • Development of geographical analysis, reporting and upkeep of KPI dashboards using MapInfoPro. • Data segmentation and outcome modelling for decision making, using legacy sales information.



M and M Direct

• Design Services
• 1 - 100 Employee

• Planning & Analysis Manager

  • May 2012 - Dec 2012

  Fixed term contract. I was responsible for 7 staff that forms the Customer Insight team. Mandmdirect.com generates 34m visits p.a. with a database of active customers nearing 3m; my role was to ensure correct information was obtained, analysed and reported correctly to give valuable consumer insight, whilst managing the Insight Team. • Data segmentation, customer profiling and strategic planning for customer life cycle across UK & EU channels. • Development of key metrics for measurement and development of dashboard reports for board analysis. • Development of segmentation matrixes for to assist data selection for email and print campaigns. • Cross border campaign development, including direct marketing into Australia and Republic of Ireland.



id Marketing UK Ltd

• Marketing Consultant

  • Dec 2004 - May 2012

  An integrated marketing agency supplying a full range of marketing services to engineers / manufacturers in the West Midlands, referred via government bodies like the Manufacturing Advisory Service. Contracts involved collaboratively developing strategies to meet company objectives with responsibility for designing and implementing marketing campaigns, accounting for limited resources available. id Marketing also consults for the NHS and BERR. • Collaboratively writing short and medium-term marketing plans, to meet customer organisation objectives. • Qualitative & quantitative market research as basis for product development strategies. • Introduction of CRM and sales management systems to work alongside current practices. • Communications strategies and tactical implementation including planning for print, online and e-media. • Website development including customer Content Management Systems (CMS), and necessary staff training. • Ecommerce advice and implementation; distributor agreements, affiliate schemes, merchant services etc.



Faulding Pharmaceuticals

• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Group Product Manager (Oncology)

  • May 2001 - Oct 2004

  Faulding is a global pharmaceutical company operating in 70 countries worldwide. The UK base is responsible for overseeing operations in EMEA. I was responsible for marketing 11 products with a value of £22m per annum, to clinicians and pharmacists working mainly in the NHS. • Product development; develop new preparations of product to continuously maintain maximum profit margins. • Desk research to determine future market opportunities; IMS data, medical research and patent records. • Sales forecasting and sales force organisation, including timely development of sales support materials. • Contract and tender management into central NHS supplies.



Ally

• Canada
• Software Development

• Data Manager

  • Jul 1997 - May 2001

  Previously known as General Motors Acceptance Corporation. The finance company associated with General Motors - GMAC was generous enough to sponsor my university degree course. • Quantitative analysis of financial and sales results, interpretation of data and reporting. • Product portfolio analysis according to financial data as reported by database queries. Previously known as General Motors Acceptance Corporation. The finance company associated with General Motors - GMAC was generous enough to sponsor my university degree course. • Quantitative analysis of financial and sales results, interpretation of data and reporting. • Product portfolio analysis according to financial data as reported by database queries.