Experience

Maven Sales Group

• United States
• Business Consulting and Services
• 1 - 100 Employee

• "Sales & Marketing Research Associate (Remote)"

  • Nov 2018 - Nov 2019

  Severna Park, MD As a Maven, “Sales & Marketing Research Associate (Remote),” I functioned in a business development capacity, utilizing account-based selling principles. Performing market research, my responsibilities included market segmentation and targeting of our Ideal Client Profile (ICP) contacts, as well as, the lead generation, cold-calling, and final importation of those accounts into HubSpot CRM, in preparation for sales/marketing product/services positioning. In conjunction with these work tasks I… Show more As a Maven, “Sales & Marketing Research Associate (Remote),” I functioned in a business development capacity, utilizing account-based selling principles. Performing market research, my responsibilities included market segmentation and targeting of our Ideal Client Profile (ICP) contacts, as well as, the lead generation, cold-calling, and final importation of those accounts into HubSpot CRM, in preparation for sales/marketing product/services positioning. In conjunction with these work tasks I completed training and became proficient with “Lead 411” lead generation software, as well as, achieved (4) "HubSpot" CRM certifications in, “Sales Software," "Marketing Software," "Content Marketing," and "Social Media Management." Utilizing these tools, I supported the sales/marketing team in identifying their Ideal Client Profile (ICP), created up-to-date, targeted account marketing lists, fostered lead generation, defined relevant buyer personas, and assisted with social media management, while strategically tailoring all stakeholder content and offer solutions to meeting each customer's challenges and communication preferences based on the stage of the sales process. Possessing a strong, journalistic background, I had the opportunity to demonstrate my advanced writing and editing skills through the creation of various buyer persona-specific, e-mail marketing templates in "HubSpot" for sales, as well as, writing a blog, entitled, "How To Build A List For Account-Based Selling?" At Maven, working with others to solve real world business problems, through "work sharing," has enhanced my customer service solutions focus, which is required to be successful in any business environment. "Put a little Maven in your haven." Show less



Stevenson University

• United States
• Higher Education
• 500 - 600 Employee

• Member, Lambda Pi Eta, Leadership National Honor Society, Gamma Chi Chapter, Stevenson University

  • Jan 2011 - Apr 2014

  . Spring 2011, Presidential Candidate . Supported chapter functions and exceeded required 3.3 GPA

• Board Member, Hearing Board Committee, Stevenson University

  • Nov 2010 - May 2012

  . Reviewed case-specific school policy infractions . Audited student appeals and evaluated intent to reform . Applied conflict negotiation/resolution skills with tact . Collaborated with team to mediate appropriate decisions

• Editor, Charm City Circuit Online Magazine, Stevenson University,

  • Jan 2012 - Apr 2012

  . Proofread rough draft copy for grammar/style errors . Edited content and applied appropriate revisions

• Student

  • 2008 - 2012

• Staff Writer, The Villager, Campus Newspaper, Stevenson University

  • Sep 2010 - May 2011

  . Researched topics and prepared interview questions . Scheduled and conducted fair, goal-based interviews . Contributed news, sports, feature, and editorial articles . Performed edits, basic layout design and PC compositing



Primerica

• United States
• Financial Services
• 700 & Above Employee

• Intern

  • Jan 2012 - Mar 2012

  Sykesville, MD • Supported marketing initiatives/goals by directly interacting with colleagues and clients, coordinating communication, promoting lead generation and providing customer service • Developed marketing plan with peers, implemented client orientation initiatives and delivered desired products/services • Prepared Financial Needs Analysis (FNA) to assess client needs and promote financial product/service solutions • Effectively managed all client accounts, generated new… Show more • Supported marketing initiatives/goals by directly interacting with colleagues and clients, coordinating communication, promoting lead generation and providing customer service • Developed marketing plan with peers, implemented client orientation initiatives and delivered desired products/services • Prepared Financial Needs Analysis (FNA) to assess client needs and promote financial product/service solutions • Effectively managed all client accounts, generated new business, addressed all concerns and improved communications • Researched, collected, organized, and maintained a Primerica potential new hire database in Excel, utilizing data from the Maryland Workforce Exchange official website Show less