Senior Marketing Insights Analyst

• Nov 2020 - Present

Marketing Insights Analyst

• Jan 2019 - Nov 2020

• Generated a scalable framework for the “Streaming Wars” initiative consisting of 10 dashboards, 4 displays, 30 topic queries, and 275+ theme queries — content provided resulted in a 2 Million dollar up-sell & 2 active opportunities• Assisted with 15+ events — most notably SXSW, Adobe Summit, and Cannes Lions — in FY20, by providing customized Sprinklr Displays, insightful Research dashboards, in-person demos, and on-site event logistics• Collaborated with Twitter Next & Forbes to spearhead 100+ data study and brand insight initiatives that provided real-time, AI-driven, intelligence sourced from modern channels• Served as a Sprinklr Admin for 115+ colleagues across Marketing: overseeing support inquiries, brand insights, and configurations in Research, Engagement, and Core• Audited Sprinklr configurations that were consuming 70+ TB of storage, reducing listening consumption from approximately 550 Million to 5 Million mentions per month• Engineered a research insights dash powered by freely sourced messages, reducing listening mention consumption — saving the company thousands per year• Enabled global Inside Sales team to “know, use, and show” Sprinklr through bi-weekly lunch & learns, weekly team 1:1s, video tutorials, and Sprinklr onboarding• Recognized for “Living The Sprinklr Way” and “passionately, genuinely caring” about the success of Inside Sales• Aligned with the COEI team to support the development of a repeatable blueprint file for the Modern Research CMO Dashboard that is currently being rolled out to customers Show less

Marketing Systems Intern

• Oct 2018 - Jan 2019

• Partnered with the Sprinklr Product team to develop and QA Sprinklr incubation projects — Email Marketing & Journey Facilitator — through weekly 1:1s, creation of support tickets, and feedback on user experience• Instituted 20+ email marketing content templates critical in maintaining branding consistency and team efficiency• Executed daily data cleansing using Cloudlingo — a tool that merges duplicate account, contact and lead records in the CRM• Analyzed ad-hoc Salesforce reports for the Sales & Marketing departments, informing management on organizational productivity, forecasted pipeline, and campaign effectiveness• Formulated 25+ step-by-step process guide documents that proved to be fundamental in successfully transferring the knowledge of Sprinklr’s Martech stack from Marketing Ops to SMILE Team Show less

Inside Sales Intern

• Jun 2018 - Sep 2018

• Qualified & distributed all inbound "Contact Us" & "Demo" requests to 13 global districts• Entrusted with maintaining Salesforce CRM data hygiene of over 1 Million lead & contact records vital in tracking Inside Sales activities & opportunities• Increased Inside Sales pipeline growth through personalized email outreach to 5+ prospect accountsModernized & launched V2 of the “Inside Sales Playbook” — a Google site resource repository with 85+ assets — which streamlined the onboarding process and is leveraged daily by the team globally• Developed an Inside Sales Intern training curriculum used to onboard 3 new hires in FY20 Show less

Publicity Programmer

• Mar 2016 - May 2018

• Designed print and digital flyers for outdoor trips and sporting events • Designed, edited, and published the bi-weekly publication “The Club Sports Illustrated,” intended to update readers on the twenty-three Club Sports teams • Created all marketing material for Boone screening of Banff Mountain Film Festival • Created content for the Club Sports program’s social media feeds • Publicized and obtained sponsors for events such as 5ks and festivals • Updated University Recreation’s Drupal-based websites • Designed and maintained bulletin boards for all UREC facilities • Worked special events (Intramural Championships, Open Houses, Welcome Nights, UREC Fests, Contact Tables) intended to inform students, faculty, and staff members on the different program areas of UREC • Attended weekly meetings with program coordinators and other publicity programmers to discuss marketing strategies • Held daily office hours Show less

Marketing Intern

• May 2017 - Aug 2017

• Managed Outrider’s social media presence • Planned and organized social events • Maintained all land and hunt listing on the site • Edited press releases • Recruited landowners and hunters to list and book on the marketplace • Utilized Facebook Business Manager to target specific demographics with call-to-action advertising • Worked with start-ups with similar customers in an effort to comarket • Managed Outrider’s social media presence • Planned and organized social events • Maintained all land and hunt listing on the site • Edited press releases • Recruited landowners and hunters to list and book on the marketplace • Utilized Facebook Business Manager to target specific demographics with call-to-action advertising • Worked with start-ups with similar customers in an effort to comarket

Camp Counselor

• May 2016 - Aug 2016

• Planned, coordinated, and executed daily activities while guiding approximately 600 campers (ages 7-15) in personal growth and daily living skills • Provided leadership to campers acting as a role model in all areas of camp activities, including cleanliness, punctuality, chores, rules, and sportsmanship • Instructed campers on the proper techniques for canoeing • Instilled a love and respect for the natural environment • Contributed to verbal and written evaluations of approximately fifty campers Show less

Cashier

• Mar 2011 - Jun 2014