Experience

blinkbox

• Technology, Information and Internet
• 1 - 100 Employee

• Web Analytics Manager

  • Jun 2014 - Present

  Manage all web analytics functions – Web, mobile and in App - both strategically and tactically. Implemented google analytics premium across the business including enhanced ecommerce, BigQuery, adwords and GTM – ensuring both the web site and apps (Android and iOS) were fully and correctly tagged. Implemented and manage the A/B/N and Multi Variant Testing framework for onsite and app optimization. Manage all web analytics functions – Web, mobile and in App - both strategically and tactically. Implemented google analytics premium across the business including enhanced ecommerce, BigQuery, adwords and GTM – ensuring both the web site and apps (Android and iOS) were fully and correctly tagged. Implemented and manage the A/B/N and Multi Variant Testing framework for onsite and app optimization.



Rakuten.co.uk

• Luxembourg
• Information Technology & Services
• 100 - 200 Employee

• Digital Analyst

  • Oct 2012 - May 2014

  Managed all web analytics and reporting functions across the business. Managed A/B/N and Multi Variant Testing framework for onsite optimization, ensuring optimals delivered in to live environment. Facilitated the migration of business user from Webtrends to Google Analytics. Ensured tagging structure was consistent across site and incorporated in to all marketing planning documentation Customer segmentation to drive CRM and onsite personalisation. Customer status (purchase and browse recency) defined to adhere to business aspirations of monthly shopping destination. Customer value segmentation based on average lifetime order value. Basket analysis segmentation to drive next best product recommendations via CRM and onsite activity. Customer demographic segmentation to drive CRM and onsite content based on MOSAIC, lifestage and affluence indicators.



Tree London

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Analyst

  • Jan 2011 - Oct 2012



Lloyds Banking Group

• United Kingdom
• Financial Services
• 700 & Above Employee

• Business Analyst

  • Apr 2010 - Jan 2011



Vitality

• United Kingdom
• Financial Services
• 700 & Above Employee

• Marketing Insight Manager

  • Mar 2006 - Mar 2010



IHS Markit

• United Kingdom
• Information Services
• 700 & Above Employee

• Report Developer

  • Mar 2004 - Feb 2006