Experience

Appvestor

• Denmark
• Marketing Services
• 1 - 100 Employee

• Head Of Marketing

  • Jun 2022 - Present

  In June 2022 Calldorado ApS is changing its name to Appvestor ApS to reflect the company's growth and mission - to give more app publishers more chances to be successful in the mobile app market. My positioned remained the same in the company. In June 2022 Calldorado ApS is changing its name to Appvestor ApS to reflect the company's growth and mission - to give more app publishers more chances to be successful in the mobile app market. My positioned remained the same in the company.



Calldorado ApS

• Denmark
• Information Technology & Services
• 1 - 100 Employee

• Head Of Marketing

  • Nov 2019 - May 2022

  Managing the marketing team and responsible for B2C and B2B marketing. Major areas of responsibility are:- Calldorado web and social media presence.- All printed and digital content.- Google Play presence and App Store Optimization.- Event management - attendance at major industry events (booth design, content, branding).- Researching alternative channels to market and promote our products.- Design and branding.- Staff management/team leadership.Highlights include creating the submission that lead to Calldorado winning a European Business Award in 2019 representing Denmark in the finals. Show less

• Senior App Marketing Manager

  • Aug 2019 - Oct 2019

  Responsible for the marketing and presentation of approximately 30 apps on the Google Play Store - App Store Optimization (ASO). Tasks include:- Writing short and long descriptions using researched keywords in optimal positions.- Working with designers to create screenshots to present the apps' features.- Working with designers to create new app icons.- Using translation companies to replicate all of the above in multiple languages.- Running ASO experiments to find the creatives and text with optimal performance.- Close collaboration with our User Acquisition team to ensure creatives are aligned and the correct geos are being targeted.- Statistics reporting on Play Store conversion rates and organic turnover. Show less

• Senior Marketing Manager

  • May 2019 - Aug 2019

  Continuing the Content Marketing Manager tasks but with additional seniority and authority for decision making. Additional involvement in other tasks within the marketing department.

• Content Marketing Manager

  • Jan 2018 - May 2019

  Creating all content output for the company. This includes:- Writing and publishing blog posts on WordPress (about the company, products, industry developments).- Managing and writing/scheduling posts for social media - Facebook, Twitter, LinkedIn, Instagram- Writing product brochures.- Proof-reading guest blog posts and 3rd party content.- Proo reading/writing in-app text.- Naming new mobile phone apps.- Writing app descriptions (long and short) for Google Play incorporating keywords.- Storyboarding video content.- Writing and updating content for the company website using WordPress.- Writing and distributing press releases.- Creating the new company e-newsletter.- Preparing award submissions. Show less



Yamaha Music Europe

• Netherlands
• Musicians
• 1 - 100 Employee

• Senior Marketing Executive and Web Manager

  • Apr 2014 - Nov 2017

  - Supervising the marketing team and office based sales staff for Yamaha's Classic Division.- Managing all marketing and promotional activities for Yamaha Digital Pianos & Keyboards.- Managíng all web and social media activity for Yamaha Digital Pianos & Keyboards. - Coordinating advertising and liaising with Publishers and creative agencies- Developing and creating in-store displays and POP.- Managing Yamaha's freelance team of product demonstrators.- Overall management of the promotional budget for Yamaha Digital Pianos & Keyboards.- Web management of the B2B and B2C sites for all divisions of Yamaha UK. Show less

• Marketing Manager

  • Apr 2009 - Apr 2014

  - Creating and delivering the annual marketing plan for Band and Orchestral instruments and managing the A&P budget effectively.- Representing the company as the public face of Yamaha – this includes appearances in magazines, presentation of prizes at competitions and festivals.- Artist relations – Working closely with Yamaha endorsees and signing up new artists.- Institutional and educational support and relationship building – Primary through to Tertiary.- Advertising, Press and PR – Working with creative agencies to design adverts for use online and in printed media. Building relationships with press and negotiating advertising rates along with editorial space. Working with PR companies to write and distribute press releases.- Product Development – Working with the R&D team along with specialist UK based artists and dealers to assist with the development and improvement of new products- Building and developing social media pages for this product category.- Event management including major product launches, trade and consumer shows. Show less

• Sales and Marketing Executive

  • Apr 2002 - Apr 2009

  - Event organisation and administration for Pianos and Band & Orchestral instruments – product launches, trade and consumer shows.- Organising ad-hoc advertising – dealing with publications and creative agencies.- Managing ad-hoc promotions and activities with our dealer network.- In-house creative – Designing smaller adverts, product information guides, price lists, spec sheets and information cards for events and for use in-store.- Sales forecasting for inventory control - for accessories and software.- Handling product enquiries from consumers, dealers and internal staff. Show less

• Sales Support Coordinator

  • Apr 2000 - Apr 2002

  - Answering sales calls and dealing with the administrative requirements of Yamaha dealers and sales reps. Processing orders, checking stock and dealer back orders, invoicing.- Liaising with logistics regarding delivery times or delivery errors and resolving issues.- Key account administrator for companies such as Harrods.- Occasional support for marketing activities, particularly staffing events.



Chappell of Bond Street

• United Kingdom
• Music
• 1 - 100 Employee

• Retail Sales

  • Aug 1998 - Apr 2000

  Retail sales person in the Musical Instrument department in Yamaha's own retail store in a busy shopping mall in Milton Keynes. Retail sales person in the Musical Instrument department in Yamaha's own retail store in a busy shopping mall in Milton Keynes.