Experience

Alberta University of the Arts

• Canada
• Higher Education
• 100 - 200 Employee

• Instructor

  • Jan 2006 - Present

  I thoroughly enjoy working with bright, engaged students in the School of Communication Design. In courses to do with fundamentals of advertising and marketing, brand design, package design and writing, I can share what I have learned and encourage the students to think broadly and learn from each other. I thoroughly enjoy working with bright, engaged students in the School of Communication Design. In courses to do with fundamentals of advertising and marketing, brand design, package design and writing, I can share what I have learned and encourage the students to think broadly and learn from each other.



Ad Coach

• Owner

  • Mar 2005 - Present

  Ad Coach helps advertisers, ad agencies get better at what they do. Through training, consulting, recruiting and agency search, I help make connections between the status quo and unrealized potential. Ad Coach helps advertisers, ad agencies get better at what they do. Through training, consulting, recruiting and agency search, I help make connections between the status quo and unrealized potential.



Mount Royal University

• Canada
• Higher Education
• 700 & Above Employee

• Instructor

  • Jan 2006 - Apr 2013

  Taught Advertising, Marketing, Media History, Writing and a course I developed called The Business of Media. Students with a wide range of career directions were able to gain from my background and perspective on journalism, marketing, advertising, broadcasting and business in general. Taught Advertising, Marketing, Media History, Writing and a course I developed called The Business of Media. Students with a wide range of career directions were able to gain from my background and perspective on journalism, marketing, advertising, broadcasting and business in general.



Quickdraw Animation Society

• President

  • 2008 - 2010

  In this volunteer position, I completed a management re-structuring, led the HR committee, put a new Executive Director in place and strengthened the board with new recruits. I also added screening animations as a regular agenda item to board meetings. In this volunteer position, I completed a management re-structuring, led the HR committee, put a new Executive Director in place and strengthened the board with new recruits. I also added screening animations as a regular agenda item to board meetings.



Freelance Creative & Consulting

• owner

  • Feb 2002 - Jul 2007

  Various writing and consulting projects for a range of clients. The work drifted more towards consulting which led me to establish Ad Coach, which is strictly consulting --- training, recruiting and agency search. Various writing and consulting projects for a range of clients. The work drifted more towards consulting which led me to establish Ad Coach, which is strictly consulting --- training, recruiting and agency search.



AdFarm

• Canada
• Advertising Services
• 1 - 100 Employee

• Principal/Creative Director

  • 1990 - 2001

  Developed the creative department at this advertising agency which specializes in agriculture, essentially from scratch. During this time (1990- 2001), AdFarm grew (staff: 10 to 45, offices 1 to 3). Responsibility for ten staff members. I wrote, directed or supervised creative work that made marketplace gains for clients and won numerous awards (Ad Rodeo, Summit Awards, Best of NAMA, Best of CAMA) in the U.S. and Canada. Involved with top client management on branding and planning issues. As director of the company, I sat on the board, shared in overall management, headed several task forces and led the branding of AdFarm. I named the company, wrote the mission statement and was instrumental in award-winning office design.



Champlain Productions

• Copy Writer

  • 1978 - 1982

• Copy Writer

  • 1978 - 1982