Experience

Hitachi Vantara

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Global Director Data Platforms Product Marketing

  • Mar 2022 - Present

  Santa Clara County, California, United States

• Senior Global Product Marketing Manager

  • Jul 2017 - Mar 2022

  San Francisco Bay Area Managing the product positioning and messaging for Hitachi's portfolio of all-flash and hybrid -flash data storage platforms. Responsible for launching high-end and mid-range solutions along with innovative marketing tools. Working with our PM teams in USA and Japan to bring new solutions to market with real vision. Aligning with our goals to innovate for our customers to achieve real success in their digital transformation. Delivering market requirements documents, value positioning… Show more Managing the product positioning and messaging for Hitachi's portfolio of all-flash and hybrid -flash data storage platforms. Responsible for launching high-end and mid-range solutions along with innovative marketing tools. Working with our PM teams in USA and Japan to bring new solutions to market with real vision. Aligning with our goals to innovate for our customers to achieve real success in their digital transformation. Delivering market requirements documents, value positioning, field training, ROI-based sales tools and demand generation programs. Responsible for product brand creation and awareness. Working with industry analysts and customer to deliver new, exciting insights and evangelizing the portfolio. Using webinars, blogs, videos, podcasts and social media.

• EMEA Product Marketing Manager

  • Oct 2016 - Jul 2017

  EMEA Taking a new role owning the EMEA Geo and reporting into the Solutions & Product Group, I am responsible for Product Marketing the entire HDS Storage & Hyper-Converged portfolio, including building a new GTM strategy to grow sales across the board in a declining market. In this I work closely with the Product Managers and sales leaders in Geo to bring new GTM ideas with our products to help drive the number. I work very closely with my PMM colleagues in the US to develop the correct… Show more Taking a new role owning the EMEA Geo and reporting into the Solutions & Product Group, I am responsible for Product Marketing the entire HDS Storage & Hyper-Converged portfolio, including building a new GTM strategy to grow sales across the board in a declining market. In this I work closely with the Product Managers and sales leaders in Geo to bring new GTM ideas with our products to help drive the number. I work very closely with my PMM colleagues in the US to develop the correct messaging for our region to raise the awareness or our market strengths. The biggest challenge is to help our sales teams to shift the focus from selling a “product” to a simplified solution based services catalog for our customers. Working with the wider Hitachi to build a proper GTM plans to deliver connected IoT and hybrid cloud services for our customers in EMEA.



Dell Technologies

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• EMEA Storage Product Manager

  • Feb 2015 - Sep 2016

  EMEA Moving from pure outbound marketing role to managing the Storage & Hyper-Converged business reporting into the EMEA Centre of Competence. I was aligned to our largest storage market in EMEA for Dell, the UK business. This role is 3 in one, the Product Manager, the Product Marketing Manager and the Field Marketing Manager in one! In this role you are seen as the trusted advisor within the business. Day to day I worked with the sales teams to help drive the number with awareness programs… Show more Moving from pure outbound marketing role to managing the Storage & Hyper-Converged business reporting into the EMEA Centre of Competence. I was aligned to our largest storage market in EMEA for Dell, the UK business. This role is 3 in one, the Product Manager, the Product Marketing Manager and the Field Marketing Manager in one! In this role you are seen as the trusted advisor within the business. Day to day I worked with the sales teams to help drive the number with awareness programs, while I also interfaced with Product Group, sales BU, central marketing, marketing ops and segment marketing managers to build exciting launch platforms. As part of this role I was responsible for B2B channel campaign activation and social strategy execution for the storage LOB. With the launch of the Nutanix & VCE OEM relationship I took on product business management, customer engagement and sales enablement for these solutions. I was responsible for positioning and launching HCI & SDS offerings in EMEA (XC with Nutanix, MS Storage Spaces, VSAN) alongside our traditional storage business. One additional area of strength is my ability in public speaking; I have spoken publically for both for internal staff and external customers.

• Enterprise Marketing Manager

  • Aug 2014 - Feb 2015

  United Kingdom After great success in Sales I took a strategic move into marketing to manage enterprise marketing for Dell UK. I was responsible for storage marketing planning, strategy and initiatives for the UK team. Key in this role was the development and end to end ownership of the storage marketing programs, aligning with the Storage Sales Director we developed demand generation, nurture and distribution campaigns using a number of vehicles. I worked with our alliances vendors to manage my… Show more After great success in Sales I took a strategic move into marketing to manage enterprise marketing for Dell UK. I was responsible for storage marketing planning, strategy and initiatives for the UK team. Key in this role was the development and end to end ownership of the storage marketing programs, aligning with the Storage Sales Director we developed demand generation, nurture and distribution campaigns using a number of vehicles. I worked with our alliances vendors to manage my allocated budget to deliver the best value to Dell from events, telemarketing to product launch. This also included the social media syndication for my region aligned with the corporate strategy. Part of this role was also running and attending customer events, sometimes on the booth demonstrating our solutions to customers, but also presenting to customers on our solution value. A big part of my time was spent on the Nutanix OEM launch of the Dell XC product lines.

• Dell Motorsport / Legal Division

  • Feb 2013 - Aug 2014

  London, United Kingdom Dedicated to developing technical enterprise solutions within 2 highly successful business units based out of the UK. I have the advantage of having a deep understanding of the verticals enabling the teams and I to add real value to any business conversation. Dell Motorsport - responsible for all enterprise solutions within this base while driving new strategy to grow Dells presence within Motorsport. The offerings are specific to the Motorsport team enabling us to provide hardware and… Show more Dedicated to developing technical enterprise solutions within 2 highly successful business units based out of the UK. I have the advantage of having a deep understanding of the verticals enabling the teams and I to add real value to any business conversation. Dell Motorsport - responsible for all enterprise solutions within this base while driving new strategy to grow Dells presence within Motorsport. The offerings are specific to the Motorsport team enabling us to provide hardware and services that are only specific to this vertical. This is a very exciting and growing area of Dell's business. Dell Legal Division - based out of London the Legal team have gone from a 100% client provider to a nearly a 50% enterprise mix in a very short space of time. Customers see the value in the acquisitions Dell has brought on board to offer a specific Legal focus. Dell has become the trusted adviser in this space and continues to grow in a declining market.

• Customer System Engineer

  • Oct 2011 - Feb 2013

  London, United Kingdom Successfully transferred my skills to a global corporate environment, I began in enterprise pre-sales, role executing above plan. I was responsible for the design, planning and engineering of a customer’s enterprise environment. I enabled myself to become part of my customer’s team as a trusted advisor to their businesses. Coming from a customer background this was an eye opener to the possible solutions that could be used to save similar business problems. The most fun was white… Show more Successfully transferred my skills to a global corporate environment, I began in enterprise pre-sales, role executing above plan. I was responsible for the design, planning and engineering of a customer’s enterprise environment. I enabled myself to become part of my customer’s team as a trusted advisor to their businesses. Coming from a customer background this was an eye opener to the possible solutions that could be used to save similar business problems. The most fun was white boarding with a customer on how to get to their desired outcome. Great fun! Designing complex solutions, integrating systems using multiple operating systems, performing system performance analysis and responding to customer tendors.



Mercedes-Benz Grand Prix Limited

• Trackside IT Team Leader

  • Jan 2010 - Oct 2011

  Brackley In 2010 Mercedes purchased our team to build the new works Silver Arrows team. I was still attending all F1 events but now working with Michael Schumacher and Nico Rosberg in the car. The key part of role was to aid the strategy team to develop IT solutions to deliver improved car performance. So by having an in depth understanding of the software tool set I could justify to the business the investment into IT. This was our first attempt at building a Big Data analytics tool set to aid… Show more In 2010 Mercedes purchased our team to build the new works Silver Arrows team. I was still attending all F1 events but now working with Michael Schumacher and Nico Rosberg in the car. The key part of role was to aid the strategy team to develop IT solutions to deliver improved car performance. So by having an in depth understanding of the software tool set I could justify to the business the investment into IT. This was our first attempt at building a Big Data analytics tool set to aid with not only car performance but also in race strategy. This had to be supported at a CxO level so becoming their trusted advisor was key to success. Show less



Mercedes AMG Petronas

• Advertising Services
• 1 - 100 Employee

• Trackside IT Team Leader

  • Jan 2009 - Dec 2009

  Brackley Taking a management role across all our trackside solutions from Race and Test this was a big step up. The Logistics of data center migrations has given me a huge grounding in project management but also financial planning and forecasting. As also spent time re-structuring not only our equipment but also our staff as the withdrawall of Honda as a works team we had to re-align as a private team under Ross Brawn using a Mercedes Benz powertrain. This culminated in winning the 2009… Show more Taking a management role across all our trackside solutions from Race and Test this was a big step up. The Logistics of data center migrations has given me a huge grounding in project management but also financial planning and forecasting. As also spent time re-structuring not only our equipment but also our staff as the withdrawall of Honda as a works team we had to re-align as a private team under Ross Brawn using a Mercedes Benz powertrain. This culminated in winning the 2009 Formula 1 Constructors and Drivers Championships. This was my last season in the pits as part of the re-fulling team before the regulations changed for 2010. Show less



Honda Racing F1

• Spectator Sports
• 1 - 100 Employee

• Trackside IT Engineer

  • 2006 - 2008

  United Kingdom As part of the trackside team I was responsible for the Race Team IT solutions travelling around the globe attending all F1 events on behalf of Honda Racing. In this we integrated new technology to condense our footprint and save on the weight of equipment shipped while improving the resilience. In addition to the above I functioned as part of the re-fueling team as the 2nd hose man.



Mitsubishi RALLIART

• IT Engineer

  • Jul 2003 - Jan 2006

  Rubgy Responsible for supporting and implermenting solutions for the 2004 Mitsubishi WRC Team. This included all factory support + on event solution development. In addition to the above I also, on occasion, functioned as part of the on event/test team to improve IT functionality and reduce costs.



South Warwickshire NHS Foundation Trust

• United Kingdom
• Hospitals and Health Care
• 700 & Above Employee

• IT Technician

  • Nov 1999 - Jun 2003

  Warwick General IT Helpdesk role which developed into an IT training role to help develop staff qualifications within the business. Responsible for DataEase Opthalmic application support before migration to centralised web app.