Experience

League Managers Association

• United Kingdom
• Spectator Sports
• 1 - 100 Employee

• Brand & Design Manager

  • Sep 2021 - Present

  Delighted to have joined the League Managers Association as Brand & Design Manager. Working across the business, my focus will be on brand enhancement and development, along with driving forwards standards of design across print and digital. Delighted to have joined the League Managers Association as Brand & Design Manager. Working across the business, my focus will be on brand enhancement and development, along with driving forwards standards of design across print and digital.



Carfulan Group

• United Kingdom
• Engineering Services
• 1 - 100 Employee

• Graphic Design & Brand Specialist / Interim Marketing Manager

  • Mar 2021 - Sep 2021

  Delighted to have joined the Carfulan Group as Graphic Design & Brand Specialist. An exciting opportunity to develop and build on the overall group's brand identity and design standards, along with the associated businesses within their impressive portfolio. Delighted to have joined the Carfulan Group as Graphic Design & Brand Specialist. An exciting opportunity to develop and build on the overall group's brand identity and design standards, along with the associated businesses within their impressive portfolio.



Self-employed

• Freelance Creative Designer & Brand Consultant

  • Jan 2021 - Mar 2021

  A driven and experienced design professional with a proven track record of leading on high-profile creative campaigns across print and digital for major organisations globally, across multiple sectors.Specialist skills in brand identity, art direction and creative strategy, as well as enhancing output and strengthening brand positioning across all areas, from campaign creation and social media through to licensed merchandise and large scale print installations. A driven and experienced design professional with a proven track record of leading on high-profile creative campaigns across print and digital for major organisations globally, across multiple sectors.Specialist skills in brand identity, art direction and creative strategy, as well as enhancing output and strengthening brand positioning across all areas, from campaign creation and social media through to licensed merchandise and large scale print installations.



Derby County Football Club

• United Kingdom
• Sports Teams and Clubs
• 100 - 200 Employee

• Graphic Design and Brand Manager

  • Oct 2018 - Dec 2020

  Reporting to the Head of Marketing, and taking the lead on all key creative projects at Derby County such as Kit Launches, Season Ticket Campaigns, Major Announcements and Art Direction. I also manage all Graphic Design and Branding at the Club (print and digital), ensuring consistency across all departments and areas. Recently, due to the development of my role and the ever growing design requirements from the Club, I have had the opportunity to develop and manage a Design Team with two Graphic Designers.My role involves overseeing and working on the creation of all design aspects required, whilst also creating and setting design styles (both seasonal and permanent). I then ensure that these are reflected and used correctly across all areas of the Club, including but not limited to Marketing, Ticketing, Corporate, Merchandising, Signage, Partnerships, Social Media and Video. I am also the main guardian of our Brand, communicating correct usage of core Brand assets such as crests, logos and typography, and then monitoring their application to retain consistency across all platforms. My continual motivation to develop and enhance the DCFC Brand has seen our standards constantly improve, and everything we do is with the intention of strengthening Derby County's visual identity.

• Senior Graphic Designer

  • Jul 2017 - Sep 2018

  Reporting to the Head of Marketing, I oversee Graphic Design and Branding at Derby County Football Club, ensuring consistency across all departments and areas of the Club. Recently, due to the development of my role and the ever growing design requirements from the Club, I have been able to recruit a Junior Designer.Since beginning at the Club, I have strived to develop and improve the brand, either with small tweaks or larger changes, such as the creation of a Club Typeface. My role sees me work in both Print and Digital in equal measures, on projects ranging from entire Season Ticket Campaigns and Event Branding right through to Matchday Programmes and Social Media graphics.I am highly motivated and passionate about my work, constantly developing and questioning design styles to ensure that Derby County's visual identity is the strongest that it can be. My experience working with some of the biggest football clubs and sporting brands in the world has enabled me to create a brand style that is effective both nationally and internationally across all platforms, at a rapidly expanding football club with big ambitions.

• Graphic Designer

  • Dec 2015 - Jun 2017

  I work across all areas of the football club, providing design support where and when required for various departments. This includes (but is not limited to) Advertising Material (print and digital), Stadium / Training Ground Signage, Ticket Design, Matchday Programme Design and Club Branding.



Sporting iD

• Ireland
• Spectator Sports
• 1 - 100 Employee

• Senior Designer

  • Jun 2012 - Dec 2015

  Creative Designer for Sporting iD with a passion for Typeface Creation to be used for player identity on professional sports kits, predominantly Football. I also work on Marketing Assets, Online presence and various other projects. Highlights so far include designing the 2013.14 "Hand Drawn" Real Madrid CF typeface and current PSV Eindhoven typeface to be used in the 2014.15 Season. Creative Designer for Sporting iD with a passion for Typeface Creation to be used for player identity on professional sports kits, predominantly Football. I also work on Marketing Assets, Online presence and various other projects. Highlights so far include designing the 2013.14 "Hand Drawn" Real Madrid CF typeface and current PSV Eindhoven typeface to be used in the 2014.15 Season.