Experience

• Experienced Paid Social Manager specializing in crafting and executing innovative ad campaign strategies for high-profile clients including Amazon Prime Video, Amazon Fresh, and Intuit. My daily responsibilities encompass the entire advertising lifecycle, from conceptualizing creative campaigns to implementing them across various social platforms, and meticulously tracking and reporting on performance. Leveraging data-driven insights, I ensure optimal ROI and align advertising efforts with client goals, delivering tailored solutions that drive engagement and growth. Show less



• Business consisted of being point of contact for all things paid social for Grand Canyon University, the universities respective colleges, as well as the student led marketing agency. Avg. objective: Traffic & Follower Growth TOP 3 TASKS: - Developing paid social media marketing strategies and plans that would encompass social across all platforms. - Providing metrics reporting regarding current marketing efforts and subsequently providing a strategy to continue seeing success with budget being proivded. - Conducting competitor analysis to identify opportunities and trends in the social media landscape to maximize budget and keep clients competitive in the market. Show less



• Handled a book of business 10 franchise businesses, each with well over 50 franchisees in business verticals ranging from home services to health and wellness. Avg. monthly budget range: $100K-$500K Avg. objective: Traffic & Conversion TOP 3 TASKS: - Collaborating with other teams or departments to align social media efforts with overall marketing objectives. - Developing marketing strategies and plans that would encompass SEM, SEO, and reputation management. - Conducting competitor analysis to identify opportunities and trends in the social media landscape to maximize budget and keep clients competitive in the market. Show less



• Handled a book of business for over 50 SMB clients in verticals ranging from real estate, automotive, home services, and more. Avg. monthly budget range: $50K-$550K Avg. objective: Traffic & Conversion TOP 3 TASKS: - Collaborating with other teams or departments to align social media efforts with overall marketing objectives. - Developing social media marketing strategies and plans. - Managing social media advertising budgets and optimizing campaigns to maximize ROI.



• Elite-level Facebook ads-specific phone & email support for business spending over 10K monthly without a gap. Helping with all support requests from ad strategy & planning, billing, technical, and beyond TOP 3 TASKS: - Responding to customer comments, messages, and inquiries in a timely manner. - Analyzing social media data and performance metrics to measure the effectiveness of campaigns and make data-driven decisions. - Staying informed about advertising policies and guidelines for each social media platform to ensure compliance. Show less