Ian Skotte
Communications Officer at Tennessee Department of Finance and Administration- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Mara Harris, MBA
I had the pleasure of working with Ian at Centerstone. His high-energy and eagerness were a delight to have on our team as he focused on enhancing the organization's brand within the digital space and improving SEO.
Zain Syed
I've had the pleasure of working with Ian since I joined Centerstone in 2015 – he was an immediately friendly face back then and has remained so since then. During the past year-and-a-half, the corporate marketing and communications team at Centerstone was lucky enough to have Ian join us as a Digital Marketing Professional. He's done a wonderful job at regularly pouring through analytics for our multiple sites and digital platforms and using those numbers to strategize and execute improvements benefiting the organization and its clients alike. He's also helped to improve the company's social media presence and engagement along with revitalizing our email newsletters and SEO. Ian always offers great prospective – he constantly has fresh and innovative ideas to make things more efficient and more beneficial for everyone involved. But more than just a great worker, Ian is always willing to help out, always striving to push the envelope, and always there when you need him. Thanks Ian!
Mara Harris, MBA
I had the pleasure of working with Ian at Centerstone. His high-energy and eagerness were a delight to have on our team as he focused on enhancing the organization's brand within the digital space and improving SEO.
Zain Syed
I've had the pleasure of working with Ian since I joined Centerstone in 2015 – he was an immediately friendly face back then and has remained so since then. During the past year-and-a-half, the corporate marketing and communications team at Centerstone was lucky enough to have Ian join us as a Digital Marketing Professional. He's done a wonderful job at regularly pouring through analytics for our multiple sites and digital platforms and using those numbers to strategize and execute improvements benefiting the organization and its clients alike. He's also helped to improve the company's social media presence and engagement along with revitalizing our email newsletters and SEO. Ian always offers great prospective – he constantly has fresh and innovative ideas to make things more efficient and more beneficial for everyone involved. But more than just a great worker, Ian is always willing to help out, always striving to push the envelope, and always there when you need him. Thanks Ian!
Mara Harris, MBA
I had the pleasure of working with Ian at Centerstone. His high-energy and eagerness were a delight to have on our team as he focused on enhancing the organization's brand within the digital space and improving SEO.
Zain Syed
I've had the pleasure of working with Ian since I joined Centerstone in 2015 – he was an immediately friendly face back then and has remained so since then. During the past year-and-a-half, the corporate marketing and communications team at Centerstone was lucky enough to have Ian join us as a Digital Marketing Professional. He's done a wonderful job at regularly pouring through analytics for our multiple sites and digital platforms and using those numbers to strategize and execute improvements benefiting the organization and its clients alike. He's also helped to improve the company's social media presence and engagement along with revitalizing our email newsletters and SEO. Ian always offers great prospective – he constantly has fresh and innovative ideas to make things more efficient and more beneficial for everyone involved. But more than just a great worker, Ian is always willing to help out, always striving to push the envelope, and always there when you need him. Thanks Ian!
Mara Harris, MBA
I had the pleasure of working with Ian at Centerstone. His high-energy and eagerness were a delight to have on our team as he focused on enhancing the organization's brand within the digital space and improving SEO.
Zain Syed
I've had the pleasure of working with Ian since I joined Centerstone in 2015 – he was an immediately friendly face back then and has remained so since then. During the past year-and-a-half, the corporate marketing and communications team at Centerstone was lucky enough to have Ian join us as a Digital Marketing Professional. He's done a wonderful job at regularly pouring through analytics for our multiple sites and digital platforms and using those numbers to strategize and execute improvements benefiting the organization and its clients alike. He's also helped to improve the company's social media presence and engagement along with revitalizing our email newsletters and SEO. Ian always offers great prospective – he constantly has fresh and innovative ideas to make things more efficient and more beneficial for everyone involved. But more than just a great worker, Ian is always willing to help out, always striving to push the envelope, and always there when you need him. Thanks Ian!
Credentials
-
From Excel to Tableau
LinkedInMar, 2022- Nov, 2024 -
Managing Your Time
LinkedInApr, 2021- Nov, 2024 -
Telling Stories with Data
LinkedInApr, 2021- Nov, 2024 -
Learning to Write for the Web
LinkedInJan, 2021- Nov, 2024 -
How to be an Adaptable Employee During Change and Uncertainty
LinkedInJun, 2020- Nov, 2024 -
Google Ads Search Certification
GoogleOct, 2019- Nov, 2024 -
Google Adwords 101
LunaMetrics -
Google Analytics 101 & 201
LunaMetrics -
Google DataStudio 101
LunaMetrics -
Google Optimize 101
LunaMetrics -
Google Tag Manager 101
LunaMetrics
Experience
-
Tennessee Department of Finance and Administration
-
United States
-
Government Administration
-
100 - 200 Employee
-
Communications Officer
-
Jan 2020 - Present
Analyzed trends through web analytics and added search engine optimization, which led to a 13% increase in page views. Expanded the state’s employee discount program to include local education and government agencies leading to an additional 11k participants. Analyzed trends through web analytics and added search engine optimization, which led to a 13% increase in page views. Expanded the state’s employee discount program to include local education and government agencies leading to an additional 11k participants.
-
-
-
Centerstone
-
United States
-
Mental Health Care
-
700 & Above Employee
-
Digital Marketing Coordinator
-
Jul 2018 - Jan 2020
Pioneered multiple enterprise-wide projects for one of the nation’s largest behavioral health care organizations. Engineered a 32% increase in web traffic by optimizing on-site content. Spearheaded ad campaigns that led to $120,000 in additional revenue. Enhanced local search for outpatient facilities in six states, which increased conversions by 44%. Developed digital media strategy for social media, email and SEO.
-
-
Senior Media Specialist
-
Oct 2013 - Jul 2018
Grew social media following by 700% by creating paid YouTube, Pandora, Facebook and Twitter ads. Oversaw redesign of the organization's prevention website. Implemented Google Ads which led to an 80% increase in site traffic. Created award-winning prevention comic book series that's been published in multiple languages.
-
-
-
The Road to Now podcast
-
Greater Nashville Area, TN
-
Producer
-
Oct 2016 - Jun 2018
The Road to Now is a history podcast hosted by Middle Tennessee State University prof. Dr. Benjamin Sawyer and one of the founding members of the Grammy-nominated bands, The Avett Bros., Bob Crawford. During my time with the show, our listenership tripled in size, our social media following grew by 35% and we cracked the top-20 on iTunes’ most popular history podcasts. These increases were the result of building lasting relationships with fellow podcasters, enhancing audio quality and developing a packaged product to be delivered to audiences on an expected day and time and at a consistent length. Show less
-
-
-
The Tullahoma News
-
Tullahoma, Tenn.
-
Reporter/Videographer
-
Jul 2012 - Aug 2013
Boosted newspaper’s digital presence and revenue by launching local news podcast, video packages and additional, behind-the-scenes, coverage. Assessed government spending through database research and enhanced those features utilizing data visualization that led to a Tennessee Press Association award for “public service.” Boosted newspaper’s digital presence and revenue by launching local news podcast, video packages and additional, behind-the-scenes, coverage. Assessed government spending through database research and enhanced those features utilizing data visualization that led to a Tennessee Press Association award for “public service.”
-
-
-
WSMV
-
Broadcast Media Production and Distribution
-
100 - 200 Employee
-
Associate Producer
-
Jan 2012 - Jul 2012
Wrote news copy for on-air talent on four of Nashville’s top-rated, Emmy-award winning nightly newscasts. Generated news coverage by networking with local governments, police and fire stations. Contributed articles to station’s website and social media accounts. Acted as on-air talent by delivering weather updates for partnering stations -- specifically in Washington D.C. Wrote news copy for on-air talent on four of Nashville’s top-rated, Emmy-award winning nightly newscasts. Generated news coverage by networking with local governments, police and fire stations. Contributed articles to station’s website and social media accounts. Acted as on-air talent by delivering weather updates for partnering stations -- specifically in Washington D.C.
-
-
-
The Herald-Chronicle
-
Winchester, TN
-
Managing Editor
-
Jan 2007 - Jan 2012
Increased publication’s subscription rate by 0.5% by establishing push notification news alerts through social media and text message services. Revamped sports page and developed an updated digital strategy to include social media, video and SEO. Increased publication’s subscription rate by 0.5% by establishing push notification news alerts through social media and text message services. Revamped sports page and developed an updated digital strategy to include social media, video and SEO.
-
-
Education
-
2016 - 2018
West Virginia University
Master's degree, Integrated Marketing Communications -
2004 - 2006
Middle Tennessee State University
Bachelor's degree, Communication and Media Studies
Community
