Yanqiu Yang
Social Media copywriter/platform coordinator at ChinaPro Marketing Partners- Claim this Profile
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Bio
Credentials
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Crisis Management
Northwestern University School of CommunicationJul, 2022- Oct, 2024
Experience
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ChinaPro Marketing Partners
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United States
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Advertising Services
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1 - 100 Employee
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Social Media copywriter/platform coordinator
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Sep 2022 - Present
Key Accomplishments: Written 50+ articles, most article reads over 1k-3k. I am writing articles on Chicago's history, architecture, lifestyle, and cultural activities for the Chinese audience to help them know the latest news (i.e., new restaurants, new exhibitions), suggestions for doing fancy activities in Chicago (i.e., the in-depth introduction of museums, famous places like Cloud Gate, and astonishing architecture), and take stock of Chicago city pride (i.e., Goose Island, Wrigley, etc.). I'm also writing advertising articles for different brands for Grand Canal Shoppes. While following each brand's requirements, I must also report the promoted article in a way that Chinese people would like to accept. Show less
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IDEAS EDUCATION LTD
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United Kingdom
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Education Administration Programs
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Camp Counselor
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Jul 2021 - Aug 2021
Top prize of Best working performance & received positive feedback from Campers. I assisted with course teaching, ensuring every camper stayed safe during their course learning. Campers were teenagers, so another responsibility for counselors was to do a psychological intervention when interpersonal relationship issues happened between campers. Planning teamwork events for campers to enhance their emotional management, raise their self-awareness, and improve their compassion for themselves and empathy for people around them. I also help counselor managers coordinate all the counselors' work performance and relationships. To release working stress and peer pressure, I showed my support and care by designing internal activities to cheer counselors up and communicating one-on-one with them. Show less
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Xiaomi Technology
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China
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Technology, Information and Internet
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700 & Above Employee
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Marketing Intern
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Aug 2018 - Jun 2019
Team of MI Community, users’ operation: Event webpage hit over 10k; Social media account of community rose 20k followers. The Mi Community is a brand community created for fans of the Xiaomi brand. I was making an online interactive campaign to keep current customers, get people interested in new products, and boost the brand's value by helping with offline community events. I also invite new people to join the Mi community through social media accounts. TikTok Operation of Redmi, a mobile phone series of Xiaomi: One video made with team that had over 100k likes Chinese TikTok was a new trend in 2018. I was in charge of doing user research on TikTok and coming up with new TikTok ideas to figure out the business side of promoting the Redmi product. I was also on a professional team that made Redmi TikTok videos and was responsible for writing the scripts for each video. Show less
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Public Relations Manager
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Aug 2017 - Aug 2018
I worked with my team to get 64 business-related student groups to help promote the contest. We also recruited over 100 participants in China and achieved the highest hit rate of over 3,000 for an article. During 2016–2017, before I became the head of public relations, I worked as an assistant to the PR manager to help promote and organize the business contest in Incheon, Korea. I was a copywriter for social media. I built connections with student business clubs at universities and colleges in Beijing to get the word out about the OVAL business contest and make it more influential. During the staff exchange program in Kyoto, Japan, I also provided ideas for connecting the PR departments of OVAL China, OVAL Korea, and OVAL Japan. Working with people from different countries and cultures helped me improve my ability to communicate and think about things from other points of view. Show less
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Education
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2023 - 2023
Northwestern University
Certificate, Data Analytics & Visualization -
2020 - 2022
美国西北大学
MS in Communication, Communication, Custom Leadership Program -
2015 - 2019
北京林业大学
Bachelor of Arts - BA, Business Administration and Management, General
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