Assistant Marketing Manager

• Nov 2021 - Present

Regional Marketing Officer

• Nov 2018 - Mar 2021

• In Charge of Marketing Activities, Visibility Planning, Budgeting and execution across region.• Led for Marketing Communication, Product Launches, store launches and Offer communications across all Retail Channels.• Led for Market Activations, Digital Campaigns ATL & BTL activities, Outdoor to enhance product sales.• Supervised Signage’s Designing, Production and execution with adherence of Brand Guidelines & Norms.• Led for Planning, Production and Execution of POS Material in retail outlets through Merchandisers within TAT.• Acted as SPOC for sales team and vendors for smooth execution of POSM, signage, ishop branding, marketing activities in assigned region. • Demo Management In charge of Planogram Adherence, Deployment and reconciliation across all active counters.• Handling Marketing Commercial, Vendor Management, Vendor development On board & Training, Purchase Order & Invoice processing.• Led for adherence of Brand Visual Guidelines.• One point contact for retail fixture implementation in shops.• Major contributor in Retail Enhancement, Innovations and Audits.• Visit market on regular intervals to map the competition, exploring new trends.• Maintained reporting and developed actionable insights to continually improve branding efforts.• Supervised team size - 20 +

Executive Marketing

• Feb 2016 - Nov 2018

• To plan and strategies the marketing communications implemented In-shop and shop front brand visibility activities including innovations in a highly competitive visibility space as per brand guidelines.• Implement appropriate marketing strategy to ensure brand visibility & brand image in assigned region.• Vendor management, Inshop branding, GSB and Visual merchandising. • Artwork approvals, sampling, negotiation, order conformation and distribution for POP materials. • Training & Educating the Sales team and branding audit team regarding Branding Standards, materials and as when required.• Liaising with various vendors for meeting the demands/requirement related to branding.• Identifying the best space to display branding & material, either in-shop or out shop.• Payout follow-up and clearance • Execute Point of Sales Material through vendors (POSM)

Executive Marketing

• Apr 2015 - Dec 2015

• Development of marketing and sales strategies for the sales team based on market scenarios and insights from the past records. • Client Handling and Relation Building for achieving better than the targets • Project follow ups and references from existing customers. • Qualify available leads. • Development of marketing and sales strategies for the sales team based on market scenarios and insights from the past records. • Client Handling and Relation Building for achieving better than the targets • Project follow ups and references from existing customers. • Qualify available leads.