Cesar Perez
Social Media Marketing Manager | Content Creator at Entertainment Retail Enterprises, LLC- Claim this Profile
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Bio
Credentials
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Fighting System Krav Maga Street Defence
Michael Rüppel and Ken BraymanFeb, 2014- Sep, 2024
Experience
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Entertainment Retail Enterprises, LLC
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United States
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Wholesale
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1 - 100 Employee
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Social Media Marketing Manager | Content Creator
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Mar 2022 - Present
Social Media Marketing Manager/Content Creator for Legendary Whitetails, Ford Merch and Caterpillar. • Edit, create, upload & schedule content for organic social media posts for both Facebook and Instagram. • Share, like, comment and interact with our loyal fans during peak times throughout the day. (6AM-10PM everyday) and send invites to people who react to Facebook posts to follow our FB page. • Research & Review Meta/Benchmarking to compare the performance & content of Legendary, Ford Merch & Caterpillar vs similar business on Meta. • Create paid ads according to promos and product inventory we need to push and maintain ROAS between 4.5-5.0+. • Create Sales campaigns, set a daily spend budget, make sure our pixel ID and attribution settings are set correctly, choose the targeted audience we want the ad to display in front of, manually upload and create a custom video or a carousel for images to display, create a custom tracking URL using our UTM generator. • Pull statistics Every Monday, Wednesday & Friday from FB/Meta, Google Analytics, Google Ads for our Legendary Channel Tracker, and CAT workwear weekly reports and oversee the tactical campaign execution, optimization, and analysis of the paid social media marketing strategies.
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The Walt Disney Company
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United States
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Entertainment Providers
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700 & Above Employee
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E-commerce IHD/Marketing Advertising
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Nov 2019 - Apr 2022
Entertainment, recreation, and resort complex. *Worked with multiple marketing platforms including: website, social media, print, digital media, CRM, outdoor and collateral. *Demonstrated and helped manage the strategies and communication plan execution to help drive annual revenue and attendance goals. *Helped building positive inter-departmental relationships to achieve results. *Promoted awareness, build intent and drive conversion for our Disney Destination products. *Implemented paid and organic social marketing campaigns and other auction-based media platforms for The Walt Disney Company to meet the goals of marketing and technology. *Oversee the tactical campaign execution, optimization, and analysis of the paid social media marketing strategies. *Ensure campaign set up to track in Adobe Analytics and paid social buying platforms– Facebook Business Manager, Twitter Ads Manager, Snapchat Ads Manager, and Sprinklr.
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Asurion
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Peer Adviser Premier Support Solutions Technician
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Nov 2016 - Feb 2019
Leading provider of device insurance, warranty, and technical support services for cell phones, consumer electronics and home appliances. Troubleshoot network signals, web browsers, applications, cloud management and data sync issues Trained and mentored new team members to prepare them for the operations floor Coached new professionals to continuously develop their skills to improve performance in the areas of communication, technical abilities, and performance metrics to become high performers
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Education
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2012 - 2013
Full Sail University
Master's degree, Entertainment Business & Entrepreneurship
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