I-chen Huang
Senior Planning Manager at OMD Taiwan- Claim this Profile
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Chinese 中文 -
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Spanish Español -
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English -
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Taiwanese -
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Bio
Karen Chen
Taiwan is a market with complicated media buying and media agency is a niche industry. In media agency, a new personnel usually takes 3-5 years to learn the basic know-how in the niche industry, but I-chen learns new thing very quickly and is a professional media planner who joined my team around 5 years, and that’s why she got the promotion. In this 5 years, I usually don’t need to follow her work closely, and she can handle her own clients by herself. She is responsible for cosmetic and car industry which are the top 5 industries in Taiwan which also means it’s not easy to have 2 top clients in the same time, and she really enjoy the challenge and her work. As an ex-team leader, I will recommend I-chen to join your company.
Karen Chen
Taiwan is a market with complicated media buying and media agency is a niche industry. In media agency, a new personnel usually takes 3-5 years to learn the basic know-how in the niche industry, but I-chen learns new thing very quickly and is a professional media planner who joined my team around 5 years, and that’s why she got the promotion. In this 5 years, I usually don’t need to follow her work closely, and she can handle her own clients by herself. She is responsible for cosmetic and car industry which are the top 5 industries in Taiwan which also means it’s not easy to have 2 top clients in the same time, and she really enjoy the challenge and her work. As an ex-team leader, I will recommend I-chen to join your company.
Karen Chen
Taiwan is a market with complicated media buying and media agency is a niche industry. In media agency, a new personnel usually takes 3-5 years to learn the basic know-how in the niche industry, but I-chen learns new thing very quickly and is a professional media planner who joined my team around 5 years, and that’s why she got the promotion. In this 5 years, I usually don’t need to follow her work closely, and she can handle her own clients by herself. She is responsible for cosmetic and car industry which are the top 5 industries in Taiwan which also means it’s not easy to have 2 top clients in the same time, and she really enjoy the challenge and her work. As an ex-team leader, I will recommend I-chen to join your company.
Karen Chen
Taiwan is a market with complicated media buying and media agency is a niche industry. In media agency, a new personnel usually takes 3-5 years to learn the basic know-how in the niche industry, but I-chen learns new thing very quickly and is a professional media planner who joined my team around 5 years, and that’s why she got the promotion. In this 5 years, I usually don’t need to follow her work closely, and she can handle her own clients by herself. She is responsible for cosmetic and car industry which are the top 5 industries in Taiwan which also means it’s not easy to have 2 top clients in the same time, and she really enjoy the challenge and her work. As an ex-team leader, I will recommend I-chen to join your company.
Credentials
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Google Ads Display Certification
GoogleNov, 2021- Nov, 2024 -
Google Ads Search Certification
GoogleNov, 2021- Nov, 2024 -
Google Ads Video Certification
GoogleNov, 2021- Nov, 2024 -
Google Analytics Individual Qualification
GoogleNov, 2021- Nov, 2024
Experience
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OMD Taiwan
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Taiwan
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Advertising Services
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1 - 100 Employee
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Senior Planning Manager
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Jul 2021 - Present
Clients servicing: Apple, Levi's Clients servicing: Apple, Levi's
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MediaCom
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United Kingdom
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Advertising Services
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700 & Above Employee
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Planning Manager
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Mar 2019 - Apr 2021
* Clients serviced: Cartier, Pandora, IWC, Royal Canin, Sony Interactive Entertainment * Took on the then unstable Cartier account, quickly stabilized and improved all media planning, client relationship, and coordination with regional/global teams. Client recognition for very professional and high quality media services was then reflected in agency evaluations, contrasting with negative comments on previous evaluations before taking over the account. * Worked continuously with regional/global teams reporting and recommending improvements to work process and other issue, which are adopted when the global contract was resigned * Key roles in pitching projects, including the overwhelming win on the Pandora regional pitch * Quickly got the Pandora account on track after the pitch win, despite the urgency of the account transfer and lack of manpower, single handedly worked with client and regional team to sort out work process, planning, reporting, and all process involved. Sort out through the complex naming convention, materials and new ad tracking/ ad serving system DCM and improved the working process handed from the client/regional teams. In depth analysis of the data collected providing insights and recommendations to improve client’s media efficiency Show less
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Wavemaker
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United Kingdom
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Advertising Services
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700 & Above Employee
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Planning Manager
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Apr 2018 - Feb 2019
* Clients serviced: Mercedes Benz (company’s top 5 billing clients), Triumph & Sloggy * Lead integrated media planning providing clients with the most efficient, innovative and creative media solutions tailor made to clients’ needs to stay ahead of the competition * Deep understanding of the clients’ business and planning efficiency is shown as the media plans presented are always able to create productive discussions with clients and are usually adopted without much further revision Show less
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MEC
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United Kingdom
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Advertising Services
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700 & Above Employee
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Associate Business Manager (Media Planning, MEC Taiwan, a WPP group company)
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Aug 2013 - Mar 2015
* Serviced 2 of the Agency’s Top 5 clients Estée Lauder and Mercedes Benz, and also a trusted partner for the Taiwan Tigerair Airline. * Joined the team to take on key brand account Estée Lauder that had just undergone several service team changes at the client’s demand, and gained client’s full trust securing the then unstable account from then on.* Overwhelming win as part of the APAC defending pitch team for the Mercedes Benz account and continued securing our long local business relationship (10+ years) for this innovative and demanding client. The Taiwan team was rated best both by the client and their partner Accenture in the local pitch for our innovative ideas and our in-depth understanding of our client’s business. Show less
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Freelance Translator, world travel
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Jul 2011 - Jul 2013
* Freelanced English, Spanish, Chinese translations for clients including the Argentinean Embassy in Taiwan* Planned and backpacked throughout dozens of countries
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Business Supervisor (Media Planning, MEC Taiwan, a WPP group company)
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Mar 2008 - Jul 2011
* Independently handled multimillion budget client accounts planned and advised all their advertising media needs* Clients ranged from well established international brands like Colgate-Palmolive, Sony, Mercedes Benz, Singapore Airline to major local businesses like Taiwan Life Insurance* Nominated for the “Most Valuable Employee” award
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MediaCom
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United Kingdom
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Advertising Services
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700 & Above Employee
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Media Planner (Mediacom Taiwan, a WPP group company)
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Jan 2007 - Mar 2008
* Team player and actively servicing clients in their media planning needs, market analysis, media execution, evaluation and recommendation * Serviced big brand clients such as Wrigley, LG, Mars Pet Care, among others * Team player and actively servicing clients in their media planning needs, market analysis, media execution, evaluation and recommendation * Serviced big brand clients such as Wrigley, LG, Mars Pet Care, among others
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Education
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2002 - 2006
The University of Texas at Austin
Bachelor of Science in Advertising, Texas Media Sequence (Communication School)
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