Senior Advertising Manager

• Apr 2023 - Present

Marketplace Strategist

• Jan 2023 - Apr 2023

• Responsible for retailer growth on all marketplaces primarily Amazon. • Perform ongoing testing, reporting, and optimizations of client's catalog • Provide direction on A+ content, photography, copywriting, storefront, and other listing assets • Inventory management by tracking, demand analysis, and forecasting • Weekly/monthly analysis of sales, traffic, conversions, client-specific KPIs and providing reports and perspectives • Planned and implemented marketing tactics… Show more • Responsible for retailer growth on all marketplaces primarily Amazon. • Perform ongoing testing, reporting, and optimizations of client's catalog • Provide direction on A+ content, photography, copywriting, storefront, and other listing assets • Inventory management by tracking, demand analysis, and forecasting • Weekly/monthly analysis of sales, traffic, conversions, client-specific KPIs and providing reports and perspectives • Planned and implemented marketing tactics, promotions, and experiments • Staying current on marketplace news, policy updates, competitor insights, and trends • Main point of contact for all client communications and assigned projects • Manage client deliverables in timely manner • Actively brainstorming ideas and solutions tailored to each client • Communicate clearly across multiple channels and departments to keep projects moving • Identify new opportunities such as new product development for clients or expanding services for the agency • Educate clients on KPIs, trends, and strategy development based on marketplace data

Senior E-Commerce Marketplace Manager

• Jan 2023 - Jan 2023

E-Commerce Marketplace Manager

• Feb 2022 - Jan 2023

Associate E-Commerce Manager

• Dec 2021 - Feb 2022

• Analyze and report e-commerce data including POS, pricing, shipments, customer-specific metrics, SEO, advertisements, and overall listing processes to identify actionable steps to improve the growth of the business. • Manage all aspects of listing products and details including content creation. • Recognized for my expertise in communication by maintaining constant contact with involved departments and all levels of management in creative and engaging ways. • Cultivate an open and… Show more • Analyze and report e-commerce data including POS, pricing, shipments, customer-specific metrics, SEO, advertisements, and overall listing processes to identify actionable steps to improve the growth of the business. • Manage all aspects of listing products and details including content creation. • Recognized for my expertise in communication by maintaining constant contact with involved departments and all levels of management in creative and engaging ways. • Cultivate an open and accepting culture within the company to encourage team members to collaborate and support one another. • Create and conduct recurring presentations for supervisors, VPs, CMO, and CEOs. • Multi-task, prioritize and successfully meet deadlines while maintaining attention to detail and professional integrity.

E-Commerce Specialist

• Nov 2020 - Dec 2021

Digital Marketing Coordinator & Pre-Press Specialist

• Aug 2020 - Nov 2020

• Created custom content, constructing privacy policy agreements, updating copyright material, and assembling a comprehensive marketing plan to launch campaigns. • Communicated the company’s mission and values through digital channels to best suit the needs and expectations of the current and prospective customers. • Coordinated marketing efforts to raise brand awareness and online presence through SEO, CRM, target marketing, GoogleAds, social media hub-spots, and managing customer review… Show more • Created custom content, constructing privacy policy agreements, updating copyright material, and assembling a comprehensive marketing plan to launch campaigns. • Communicated the company’s mission and values through digital channels to best suit the needs and expectations of the current and prospective customers. • Coordinated marketing efforts to raise brand awareness and online presence through SEO, CRM, target marketing, GoogleAds, social media hub-spots, and managing customer review channels. • Collaborated with ownership, sales teams, CRM personnel, and clientele to portray brand consistency, effectiveness, and authenticity. Show less • Created custom content, constructing privacy policy agreements, updating copyright material, and assembling a comprehensive marketing plan to launch campaigns. • Communicated the company’s mission and values through digital channels to best suit the needs and expectations of the current and prospective customers. • Coordinated marketing efforts to raise brand awareness and online presence through SEO, CRM, target marketing, GoogleAds, social media hub-spots, and managing customer review… Show more • Created custom content, constructing privacy policy agreements, updating copyright material, and assembling a comprehensive marketing plan to launch campaigns. • Communicated the company’s mission and values through digital channels to best suit the needs and expectations of the current and prospective customers. • Coordinated marketing efforts to raise brand awareness and online presence through SEO, CRM, target marketing, GoogleAds, social media hub-spots, and managing customer review channels. • Collaborated with ownership, sales teams, CRM personnel, and clientele to portray brand consistency, effectiveness, and authenticity. Show less

Graphic Designer & Pre-Press Specialist

• Dec 2018 - Aug 2020

• Improved graphic design operations for efficiency and cost-saving initiatives. • Provided leadership for new equipment management and job processing. • Produced variable data, print-ready files and assembled final products under deadlines. • Increased the sales and operating volumes to expand business with Fortune 500 companies and professional sports organizations. • Attended industry events to network and build strategic partnerships with international vendors. • Improved graphic design operations for efficiency and cost-saving initiatives. • Provided leadership for new equipment management and job processing. • Produced variable data, print-ready files and assembled final products under deadlines. • Increased the sales and operating volumes to expand business with Fortune 500 companies and professional sports organizations. • Attended industry events to network and build strategic partnerships with international vendors.

Owner / Operator

• May 2014 - Sep 2017

• Planned and implemented a minimal waste production workflow. • Analyzed local trends and competition to identify niche markets and to develop a marketing plan. • Managed all communications including material and equipment contracts. • Worked with state and local governments to ensure printed materials were up-to-date and aligned with current regulations. • Designed logos and marketing materials for local businesses. • Planned and implemented a minimal waste production workflow. • Analyzed local trends and competition to identify niche markets and to develop a marketing plan. • Managed all communications including material and equipment contracts. • Worked with state and local governments to ensure printed materials were up-to-date and aligned with current regulations. • Designed logos and marketing materials for local businesses.

Social Media Marketing Specialist

• Aug 2013 - Dec 2013

• Developed marketing plans based on business’ current operations and research; then evaluated data and adjusted strategies accordingly. • Launched social media marketing campaign that included managing day-to-day operations for Facebook, Twitter, and Instagram accounts, and created email and on-site channels for customer feedback. • Developed marketing plans based on business’ current operations and research; then evaluated data and adjusted strategies accordingly. • Launched social media marketing campaign that included managing day-to-day operations for Facebook, Twitter, and Instagram accounts, and created email and on-site channels for customer feedback.

General Manager

• May 2010 - Jul 2011

• Fully operated day-to-day financial, inventory, managerial activities • Recorded and updated financial reports. • Interviewed and trained new employees. • Conducted employee evaluations. • Fully operated day-to-day financial, inventory, managerial activities • Recorded and updated financial reports. • Interviewed and trained new employees. • Conducted employee evaluations.