Experience

Kolon Industries, Inc

• South Korea
• Apparel & Fashion
• 200 - 300 Employee

• Marketing Team Lead Manager for COURONNE & SUECOMMA BONNIE &New brand(BKBC Project) Lead manager

  • Jun 2019 - Present

  Led brand rebuilding via re-defining target, communication strategy and campaigns, brand PR, SI(store identity) of new SI Ver 3 , VMDMarketing campaign planning and execution Seasonal Advertisement/PR planning and execution Strategic planning for brand extension

• Marketing Team Lead Manager for KOLON SPORT

  • Jun 2014 - Jun 2019

  -Team leader for Kolon Sport, one of top Korean outdoor/sportswear brand, leading Marketing *Marketing campaign planning and execution *Seasonal Advertisement/PR planning and execution *Strategic planning for brand extension - brand rebuilding via re-defining target, communication strategy and campaigns, brand PR/POH (press event)



AMOREPACIFIC

• South Korea
• Personal Care Product Manufacturing
• 700 & Above Employee

• Marketing Manager

  • May 2010 - May 2014

  Amorepacific -ETUDE , espoir Marketing Marketing campaign planning and execution Seasonal Advertisement/PR planning and execution Strategic planning for brand extension 에뛰드 브랜드 RE런칭 - 타겟고객 재정의: 브랜드 포지셔닝,퍼스낼러티, 아이덴티디 브랜드 익스프레션 개발 (롱텀슬로건 개발)에스쁘아 브랜드 신규런칭 아모레퍼시픽 메이크업 브랜드 신규런칭 - 비주얼, 브랜드 익스프레션 , IMC캠페인 개발 운영 Amorepacific -ETUDE , espoir Marketing Marketing campaign planning and execution Seasonal Advertisement/PR planning and execution Strategic planning for brand extension 에뛰드 브랜드 RE런칭 - 타겟고객 재정의: 브랜드 포지셔닝,퍼스낼러티, 아이덴티디 브랜드 익스프레션 개발 (롱텀슬로건 개발)에스쁘아 브랜드 신규런칭 아모레퍼시픽 메이크업 브랜드 신규런칭 - 비주얼, 브랜드 익스프레션 , IMC캠페인 개발 운영



SPC Group (SPC그룹)

• South Korea
• Food and Beverage Services
• 200 - 300 Employee

• Marketing Staff

  • Nov 2004 - Apr 2010

  FOR paris baguette Marketing campaign planning and execution Seasonal Advertisement/PR planning and execution Strategic planning for brand extension 2004-2009년 파리바게뜨 브랜드 노벨티 -ATL - BTL 로 연결되는 통합 마케팅 캠페인 실행* 별도 크리스마스 시즌 캠페인 기획및 FOR paris baguette Marketing campaign planning and execution Seasonal Advertisement/PR planning and execution Strategic planning for brand extension 2004-2009년 파리바게뜨 브랜드 노벨티 -ATL - BTL 로 연결되는 통합 마케팅 캠페인 실행* 별도 크리스마스 시즌 캠페인 기획및