Principal UX Designer

• Sep 2022 - Present

Senior Product Designer

• Sep 2021 - Aug 2022

Responsible for improving the user experience for the builder platform that provides centralized tooling, services, and guidance. - Make a product/ product design decision - Lead the UX research - Increase productivity through systematic, data-driven design improvements in accessibility, interoperability, and usability of internal technical tooling & services - Support customer-focused product discovery and development from end to end - Collaborate with product management, define and execute generative, evaluative, and behavioral user research, analyze outcomes and break down complex problems, propose both iterative and innovative, evidence-based design solutions - Collaborate directly with software engineers through development and release

UX Designer

• Aug 2019 - Aug 2021

Responsible for UX design process in the digital sales of fixed products (tv, internet) and management of my account - Conduct user research (interview, moderated/unmoderated user testing, survey, etc.) - Gather and analyze business/technical requirements - Facilitate workshop to define the problem and ideate solutions - Conceptualize the solutions (wireframes, prototypes) - Validate the digital products with customers and internal employees - Improve the customer experience exploring digital channels

User Experience Designer

• Apr 2015 - Aug 2019

UX lead for the ‘Me’ Team, responsible for H&M’s loyalty, my account, personalization, self-service experience for all touchpoints (web and apps). Responsibilities: - Lead the concept design of a new business idea - Collaborate with stakeholders (business, requirements analysts, UI, and FE developers) - Conceptualize the ideas that came up through ideation - Validate the design hypothesis - Plan and conduct user interviews & usability testings - Deliver the design deliverables

The Mission, Summer project

• Jul 2014 - Aug 2014

Master Thesis Project - Researcher responsible for evaluation of the new experiments called The Mission at Tom Tits. The project Mission aimed to engage a group of people to interact with each other by playing the new interactive installations deployed with IT technology. Responsibilities: - Field research: Observation with filming groups and targeted exhibition - Conducting UX surveys - Interview family groups - Evaluating the experiment’s concepts - Modeling group interaction patterns

User Experience Designer

• Mar 2012 - Jul 2013

User Experience Designer, responsible for the customer experience using the activity tracker and managing tools(web and mobile apps), collaborated with IT engineers and business developer. Responsibilities: - User requirement analysis, comparative studies - Conceptualize the activity tracking user experience - Iterated digital prototyping using Eclipse - Interaction design of the activity tracker - Design the activity managing tools (web/apps) User Experience Designer, responsible for the customer experience using the activity tracker and managing tools(web and mobile apps), collaborated with IT engineers and business developer. Responsibilities: - User requirement analysis, comparative studies - Conceptualize the activity tracking user experience - Iterated digital prototyping using Eclipse - Interaction design of the activity tracker - Design the activity managing tools (web/apps)

Design researcher at Strategic planning team

• Mar 2007 - Sep 2011

Design researcher, responsible for conducting research and developing concepts for various smart objects in the Ubiquitous computing space environment. The Ubiquitous Convergence Research Institute was a research institute funded by Ministry of IT & Science of South Korea. Responsibilities: - User research: exploratory research, user requirement analysis, heuristic evaluations, comparative studies - Develop several concepts for smart objects(IoT) - Introduce UX and design process into the projects - Collaborate with project managers and IT developers and designers to gather project specifications and user needs - Develop user scenarios and task flows - Iterate feature & functionality using prototypes and wireframes - Define the interaction and navigation of the devices and applications