Experience

Digital Marketing Connect
• Events Services
• Advisory Board

  • Sep 2020 - Present


Process Zurich

• Switzerland
• Marketing Services
• 1 - 100 Employee

• Managing Director

  • Feb 2017 - Present

  Member of the Executive Board

• Consulting Director

  • Feb 2017 - Jun 2017

  - Led branding and design consultancy for brands from two dimensions: Global brands entering China market or Chinese brands expanding to international field- Set brand with business proposal - setting brand vision & mission, analyzing competition landscape, business value chain, marketing plan, and channel strategy to facilitate brand position for existing brands and start-ups



TAOlight

• United Kingdom
• Wholesale

• Head Of Marketing

  • 2014 - 2016

  -Built brand for Asia manufactory from private label into international consumer brand with new brand category and channel strategies, contributing branded products revenue growth hitting 40% YoY -Led marketing product team on category management by analyzing product portfolio P&L, monitoring product life cycle, and refining product mix to balance between sales need and lean inventory -Led design team and agency to implement brand communication for trade show, showroom, and website - Provided horizontal and vertical merchandising solutions for global retail partners to engage with consumers increasing sales Show less



Microsoft

• United States
• Software Development
• 200 - 300 Employee

• Consumer Channel Group Marketing Manager

  • 2012 - 2014

  ・Drove B2B (OEM & Retail) online marketing and e‐commerce program among top distributors and resellers to increase upgrades & options sales by 15% YoY ・Assisted monitoring distributor healthy index, including marketing intelligence report, revenue scorecard control, inventory control, and product EOL/ launch plan ・Monitored down-stream market forecast and competition: rolled out seasonal promotions, organized seminars, and enhanced sales training among depth/ breadth resellers ・Drove B2B (OEM & Retail) online marketing and e‐commerce program among top distributors and resellers to increase upgrades & options sales by 15% YoY ・Assisted monitoring distributor healthy index, including marketing intelligence report, revenue scorecard control, inventory control, and product EOL/ launch plan ・Monitored down-stream market forecast and competition: rolled out seasonal promotions, organized seminars, and enhanced sales training among depth/ breadth resellers


Institut Für Internationale Kommunikation
• Germany
• Higher Education
• German Language School Student

  • 2010 - 2011

TIAS School for Business and Society
• Netherlands
• Higher Education
• 100 - 200 Employee
• MBA Graduate Student

  • Sep 2009 - Dec 2010


Philips

• Netherlands
• Hospitals and Health Care
• 700 & Above Employee

• EMEA Business Consultant

  • Jun 2010 - Sep 2010

  ・Provided Philips service strategy transformation, a consulting project including 15 executive interviews, and workshops with manufactories both in the Netherlands and France ・Assessed the global competition landscape and created an appraisal model by analyzing business value chain, product portfolio, organization change, and financial activities to position vis-à-vis competition ・Provided Philips service strategy transformation, a consulting project including 15 executive interviews, and workshops with manufactories both in the Netherlands and France ・Assessed the global competition landscape and created an appraisal model by analyzing business value chain, product portfolio, organization change, and financial activities to position vis-à-vis competition

• Brand Grand Launch Project

  • Mar 2009 - Sep 2009

  ・Set up 217 B2C brand retail spots budgeted at US$200K within 4 months: defined retail locations, retail infrastructure, personnel training, and reward scheme ・Led 2 sales representatives and marketing agency to execute in store communication strategy to improve consumer experience and build brand identity ・Managed telecom operators and mobile partners to launch PR co-branding and marketing campaigns for hero products ・Set up 217 B2C brand retail spots budgeted at US$200K within 4 months: defined retail locations, retail infrastructure, personnel training, and reward scheme ・Led 2 sales representatives and marketing agency to execute in store communication strategy to improve consumer experience and build brand identity ・Managed telecom operators and mobile partners to launch PR co-branding and marketing campaigns for hero products



BenQ

• Global Product Marketing Specialist

  • 2007 - 2008

  ・Formulated marketing segments and value proposition for mobile phone product line and implemented go-to-market strategies ・Liaised with sales and product team to cohere marketing 4P profiles ・Led global product launch plan across BRIC countries under marketing & PR budget of US$500K Coordinated brand events: hardware partner co-branding, celebrity marketing, and trade show to drive brand awareness ・Formulated marketing segments and value proposition for mobile phone product line and implemented go-to-market strategies ・Liaised with sales and product team to cohere marketing 4P profiles ・Led global product launch plan across BRIC countries under marketing & PR budget of US$500K Coordinated brand events: hardware partner co-branding, celebrity marketing, and trade show to drive brand awareness



HTC

• Vietnam
• Legal Services

• Product Planner

  • 2003 - 2006

  (Former Ulead System team shifted to HTC Corp.) ・Set up software product strategy for new business line “Digital Home” based on consumer insight, market research, and competitor analysis ・Identified target markets with cross function teams and global clients to localize market strategies among different regions ・Designed mobile software ”My five” with T-Mobile U.S. and enabled the service in FY06 ・Designed UI for PC software, awarded as five stars UI in press reviews, FY05 (Former Ulead System team shifted to HTC Corp.) ・Set up software product strategy for new business line “Digital Home” based on consumer insight, market research, and competitor analysis ・Identified target markets with cross function teams and global clients to localize market strategies among different regions ・Designed mobile software ”My five” with T-Mobile U.S. and enabled the service in FY06 ・Designed UI for PC software, awarded as five stars UI in press reviews, FY05