Experience

Lam Soon (Hong Kong) Limited

• Hong Kong
• Manufacturing
• 1 - 100 Employee

• Senior Marketing Manager

  • Feb 2014 - Present

  Jan 2018 to present -Transfer to e-Commerce Division, report to Duty GM e-Commerce in overseeing brand, trade and digital marketing of both homecare and food business. Brands accountable are AXE, Knife, Golden Statue and American Rose Feb 2014 to Dec 2017 -Oversee brand and trade marketing management of home care and flour consumer pack of HK market -Rejuvenate brand equity of AXE dishwashing detergent and extend brand franchise to other homecare category Jan 2018 to present -Transfer to e-Commerce Division, report to Duty GM e-Commerce in overseeing brand, trade and digital marketing of both homecare and food business. Brands accountable are AXE, Knife, Golden Statue and American Rose Feb 2014 to Dec 2017 -Oversee brand and trade marketing management of home care and flour consumer pack of HK market -Rejuvenate brand equity of AXE dishwashing detergent and extend brand franchise to other homecare category



Tsit Wing Coffee Company Limited

• Hong Kong
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Senior Group Marketing Manager

  • Jun 2005 - Jan 2013

  Corporate Marketing -Facilitate Chairman and CEO in strengthening corporate brand vision through integrated 80th Anniversary Brand Campaign FMCG Business (HK & PRC) -Rationalized and enhanced product portfolio for HK market, set window and path way for geographical expansion to PRC market Retail Business (HK) -Drive the opening of TW Coffee Concept (causal dining café) in 2009, a strategic showroom to build professional coffee image of TWG to general public Corporate Marketing -Facilitate Chairman and CEO in strengthening corporate brand vision through integrated 80th Anniversary Brand Campaign FMCG Business (HK & PRC) -Rationalized and enhanced product portfolio for HK market, set window and path way for geographical expansion to PRC market Retail Business (HK) -Drive the opening of TW Coffee Concept (causal dining café) in 2009, a strategic showroom to build professional coffee image of TWG to general public



嘉頓有限公司 The Garden Company Limited

• Hong Kong
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Aug 2003 - Oct 2004

  Report to the GM and supervise brand and trade marketing initiatives ranged from new product launches to integrated communication campaign of all product lines (biscuit, bread and cake) Report to the GM and supervise brand and trade marketing initiatives ranged from new product launches to integrated communication campaign of all product lines (biscuit, bread and cake)



AS Watsons - Citrus Growers Internaltional

• Hong Kong

• Marketing Manager

  • Jul 2002 - Jul 2003

  - Marketing head of flavored beverage lines under AS Watsons and supervise brand management of Mr. Juicy and Sunkist. - Contemporize brand positioning of Mr. Juicy to Mr. Juicy Fit and extend product portfolio to MJ Sugar Cane Juice. - Marketing head of flavored beverage lines under AS Watsons and supervise brand management of Mr. Juicy and Sunkist. - Contemporize brand positioning of Mr. Juicy to Mr. Juicy Fit and extend product portfolio to MJ Sugar Cane Juice.



Sara Lee Household & Body Care Research

• Cosmetics
• 1 - 100 Employee

• Product Manager

  • Jan 2000 - Jun 2002

  Facilitate Commercial Director in new product launch and sustaining channel program -Launch of Ambi Pur Electrical Air Fresheners in Key Account and Electrical Stores. -Monthly distribution drive of Kiwi Bloo and successfully sustained as clear market leader Facilitate Commercial Director in new product launch and sustaining channel program -Launch of Ambi Pur Electrical Air Fresheners in Key Account and Electrical Stores. -Monthly distribution drive of Kiwi Bloo and successfully sustained as clear market leader